--- title: "Fressko: search popularity in New Zealand" description: "Fressko is a reusable cup brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/fressko" publisher: "Brandwave" --- # Fressko: search popularity in New Zealand Fressko is a reusable cup brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Fressko - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among reusable cup brands**: 1.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Reusable cup brands | 4 | 1.7% | 260 | - [Reusable cup brands](/demand/nz/categories/nz-reusable-cup-brands) ## Top reusable cup brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fressko was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fressko is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Frank Green | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | KeepCup | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Fressko | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | YETI | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Huskee | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about reusable cup brands - Asked ChatGPT "Which reusable cup brand should I buy in New Zealand?": 1. Fressko, 2. KeepCup, 3. Frank Green, 4. Huskee - Asked ChatGPT "What are the best reusable cup brands in New Zealand?": 1. KeepCup, 2. Frank Green, 3. Fressko, 4. YETI - Asked ChatGPT "What's the best reusable cup brand in New Zealand for daily coffee?": 1. Frank Green, 2. KeepCup, 3. YETI - Searched Google, AI Overview "insulated coffee cup": named none of the brands we track - Searched Google, AI Overview "best reusable cup": 1. Frank Green, 2. KeepCup, 3. Fressko Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Fressko changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Fressko in New Zealand rose from 170 to 260. - Across the 12 months ending September 2026, Fressko’s share of searches among reusable cup brands in New Zealand increased from 0.82% to 1.7%. ## How did search popularity change for New Zealand reusable cup brands in September 2026? - In September 2026, KeepCup gained share of searches among reusable cup brands in New Zealand, from 9.2% to 12.7%. - In September 2026, YETI gained share of searches among reusable cup brands in New Zealand, from 4.6% to 6.4%. - In September 2026, Fressko gained share of searches among reusable cup brands in New Zealand, from 0.97% to 1.7%. - In September 2026, Frank Green lost share of searches among reusable cup brands in New Zealand, from 84.8% to 78.6%. - Estimated monthly branded searches for Huskee in New Zealand fell 16.7% over 12 measured months, from 120 to 100 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Reusable cup brands | 170 | 0.82% | 4 | | Nov 2025 | Reusable cup brands | 210 | 0.67% | 4 | | Dec 2025 | Reusable cup brands | 260 | 0.79% | 4 | | Jan 2026 | Reusable cup brands | 210 | 1% | 4 | | Feb 2026 | Reusable cup brands | 140 | 0.81% | 4 | | Mar 2026 | Reusable cup brands | 170 | 0.98% | 4 | | Apr 2026 | Reusable cup brands | 210 | 1.4% | 4 | | May 2026 | Reusable cup brands | 170 | 0.95% | 4 | | Jun 2026 | Reusable cup brands | 210 | 1.4% | 4 | | Jul 2026 | Reusable cup brands | 170 | 1.1% | 4 | | Aug 2026 | Reusable cup brands | 210 | 0.97% | 4 | | Sep 2026 | Reusable cup brands | 260 | 1.7% | 4 | ## How are Fressko’s branded searches counted? Brandwave collects information about searches that people make online using Fressko’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fressko” ## Which reusable cup brands compete with Fressko? - [Frank Green](/demand/nz/brands/frank-green): Head-to-head: /demand/nz/compare/frank-green-vs-fressko - [KeepCup](/demand/nz/brands/keepcup): Head-to-head: /demand/nz/compare/fressko-vs-keepcup - [YETI](/demand/nz/brands/yeti): Head-to-head: /demand/nz/compare/fressko-vs-yeti - [Huskee](/demand/nz/brands/huskee): Head-to-head: /demand/nz/compare/fressko-vs-huskee ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Fressko: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/fressko This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/fressko. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.