---
title: "Freshservice: search popularity and Share of Search in New Zealand"
description: "Freshservice provides tools and services to coordinate IT support and service requests. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/freshservice"
publisher: "Brandwave"
---

# Freshservice: search popularity and Share of Search in New Zealand

Freshservice provides tools and services to coordinate IT support and service requests. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Freshservice
- **Owned by**: Freshworks
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among IT service management tools**: 6.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| IT service management tools | 4 | 6.8% | 200 |

- [IT service management tools](/demand/nz/categories/nz-it-service-management-tools)

## How has branded search demand for Freshservice changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Freshservice in New Zealand rose from 160 to 200.
- Across the 11 months ending August 2026, Freshservice’s estimated Share of Search among IT service management tools in New Zealand peaked at 8% in December 2025 and was lowest at 4% in May 2026.

## How did search popularity change for New Zealand IT service management tools in August 2026?

- In August 2026, Jira Service Management overtook Freshservice to rank 2nd among IT service management tools in New Zealand, at 7.5%.
- In August 2026, Freshservice gained estimated Share of Search among IT service management tools in New Zealand, from 5.5% to 6.8%.
- In August 2026, ManageEngine gained estimated Share of Search among IT service management tools in New Zealand, from 6.2% to 7.2%.
- In August 2026, ServiceNow lost estimated Share of Search among IT service management tools in New Zealand, from 81.7% to 76.7%.
- HaloITSM’s estimated Share of Search among IT service management tools in New Zealand has gained ground for 3 months in a row, from 0.75% to 1.7% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | IT service management tools | 160 | 6.9% | 4 |
| Nov 2025 | IT service management tools | 150 | 6.4% | 4 |
| Dec 2025 | IT service management tools | 150 | 8% | 3 |
| Jan 2026 | IT service management tools | 130 | 6.1% | 4 |
| Feb 2026 | IT service management tools | 120 | 5% | 4 |
| Mar 2026 | IT service management tools | 160 | 5.4% | 4 |
| Apr 2026 | IT service management tools | 170 | 5.8% | 3 |
| May 2026 | IT service management tools | 160 | 4% | 4 |
| Jun 2026 | IT service management tools | 160 | 4.3% | 4 |
| Jul 2026 | IT service management tools | 160 | 5.5% | 3 |
| Aug 2026 | IT service management tools | 200 | 6.8% | 4 |
| Sep 2026 | IT service management tools | — | — | — |

## How is Freshservice measured?

Brandwave collects information about searches that people make online using Freshservice’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “freshservice”
- “freshservice asset management”
- “freshservice itsm”
- “freshservice service desk”

## Which IT service management tools compete with Freshservice?

- [ServiceNow](/demand/nz/brands/servicenow): Head-to-head: /demand/nz/compare/freshservice-vs-servicenow
- [Jira Service Management](/demand/nz/brands/jira-service-management): Head-to-head: /demand/nz/compare/freshservice-vs-jira-service-management
- [ManageEngine](/demand/nz/brands/manageengine): Head-to-head: /demand/nz/compare/freshservice-vs-manageengine
- [HaloITSM](/demand/nz/brands/haloitsm): Head-to-head: /demand/nz/compare/freshservice-vs-haloitsm

## Who owns Freshservice?

Freshservice is owned by Freshworks. Brandwave also tracks Freshsales and Freshdesk, owned by the same company, in New Zealand.

- [Freshworks](/demand/nz/companies/freshworks): Owns 3 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Freshservice?

Freshservice is owned by Freshworks. Brandwave also tracks Freshsales and Freshdesk, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Freshservice: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/freshservice

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/freshservice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.