---
title: "Fresh As: search popularity and Share of Search in New Zealand"
description: "Fresh As makes herbs, spices or seasonings sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/fresh-as"
publisher: "Brandwave"
---

# Fresh As: search popularity and Share of Search in New Zealand

Fresh As makes herbs, spices or seasonings sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Fresh As
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among herb and spice brands**: 3.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Herb and spice brands | 4 | 3.3% | 120 |

- [Herb and spice brands](/demand/nz/categories/nz-herb-and-spice-brands)

## How has branded search demand for Fresh As changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Fresh As in New Zealand rose from 50 to 120.
- Across the 11 months ending August 2026, Fresh As’ estimated Share of Search among herb and spice brands in New Zealand peaked at 5.8% in December 2025 and was lowest at 2.2% in May 2026.

## How did search popularity change for New Zealand herb and spice brands in August 2026?

- In August 2026, Old El Paso gained estimated Share of Search among herb and spice brands in New Zealand, from 32.6% to 34.8%.
- In August 2026, Hansells gained estimated Share of Search among herb and spice brands in New Zealand, from 10.2% to 12%.
- In August 2026, Fresh As gained estimated Share of Search among herb and spice brands in New Zealand, from 2.4% to 3.3%.
- In August 2026, McCormick lost estimated Share of Search among herb and spice brands in New Zealand, from 52.4% to 47.6%.
- Estimated monthly branded searches for Gregg's in New Zealand rose 166.7% over 11 measured months, from 30 to 80 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Herb and spice brands | 50 | 3.4% | 4 |
| Nov 2025 | Herb and spice brands | 60 | 4.1% | 4 |
| Dec 2025 | Herb and spice brands | 80 | 5.8% | 4 |
| Jan 2026 | Herb and spice brands | 60 | 3.4% | 4 |
| Feb 2026 | Herb and spice brands | 60 | 3% | 5 |
| Mar 2026 | Herb and spice brands | 60 | 2.9% | 5 |
| Apr 2026 | Herb and spice brands | 60 | 3.2% | 4 |
| May 2026 | Herb and spice brands | 80 | 2.2% | 4 |
| Jun 2026 | Herb and spice brands | 100 | 2.3% | 4 |
| Jul 2026 | Herb and spice brands | 100 | 2.4% | 4 |
| Aug 2026 | Herb and spice brands | 120 | 3.3% | 4 |
| Sep 2026 | Herb and spice brands | — | — | — |

## How is Fresh As measured?

Brandwave collects information about searches that people make online using Fresh As’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “fresh as freeze dried”
- “fresh as herbs”

## Which herb and spice brands compete with Fresh As?

- [McCormick](/demand/nz/brands/mccormick): Head-to-head: /demand/nz/compare/fresh-as-vs-mccormick
- [Old El Paso](/demand/nz/brands/old-el-paso): Head-to-head: /demand/nz/compare/fresh-as-vs-old-el-paso
- [Hansells](/demand/nz/brands/hansells): Head-to-head: /demand/nz/compare/fresh-as-vs-hansells
- [Gregg's](/demand/nz/brands/greggs): Head-to-head: /demand/nz/compare/fresh-as-vs-greggs

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Fresh As: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/fresh-as

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/fresh-as. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.