---
title: "Freepik: search popularity and Share of Search in New Zealand"
description: "Freepik sells design assets and templates. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/freepik"
publisher: "Brandwave"
---

# Freepik: search popularity and Share of Search in New Zealand

Freepik sells design assets and templates. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Freepik
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among design asset marketplaces**: 15.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Design asset marketplaces | 3 | 15.5% | 3K |

- [Design asset marketplaces](/demand/nz/categories/nz-design-asset-marketplaces)

## How has branded search demand for Freepik changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Freepik in New Zealand fell from 5.5K to 3K.
- Across the 11 months ending August 2026, Freepik’s estimated Share of Search among design asset marketplaces in New Zealand decreased from 24.4% to 15.5%.
- Across the 11 months ending August 2026, Freepik’s estimated Share of Search among design asset marketplaces in New Zealand peaked at 27.4% in November 2025 and was lowest at 15.5% in August 2026.

## How did search popularity change for New Zealand design asset marketplaces in August 2026?

- In August 2026, Envato gained estimated Share of Search among design asset marketplaces in New Zealand, from 23.7% to 25%.
- In August 2026, Dafont gained estimated Share of Search among design asset marketplaces in New Zealand, from 53.5% to 54.6%.
- In August 2026, Freepik lost estimated Share of Search among design asset marketplaces in New Zealand, from 18% to 15.5%.
- Creative Market’s estimated Share of Search among design asset marketplaces in New Zealand has gained ground for 3 months in a row, from 4.4% to 4.9% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Design asset marketplaces | 5.5K | 24.4% | 3 |
| Nov 2025 | Design asset marketplaces | 5.5K | 27.4% | 2 |
| Dec 2025 | Design asset marketplaces | 3.7K | 24.4% | 3 |
| Jan 2026 | Design asset marketplaces | 3.8K | 23.8% | 3 |
| Feb 2026 | Design asset marketplaces | 4.5K | 21.8% | 3 |
| Mar 2026 | Design asset marketplaces | 6.8K | 26.7% | 2 |
| Apr 2026 | Design asset marketplaces | 4.6K | 25.4% | 2 |
| May 2026 | Design asset marketplaces | 5.6K | 26.4% | 2 |
| Jun 2026 | Design asset marketplaces | 3.7K | 18.7% | 3 |
| Jul 2026 | Design asset marketplaces | 3K | 18% | 3 |
| Aug 2026 | Design asset marketplaces | 3K | 15.5% | 3 |
| Sep 2026 | Design asset marketplaces | — | — | — |

## How is Freepik measured?

Brandwave collects information about searches that people make online using Freepik’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “freepik”
- “freepik ai”
- “freepik com”
- “freepik fonts”
- “freepik graphics”
- “freepik mockups”
- “freepik online”
- “freepik templates”

## Which design asset marketplaces compete with Freepik?

- [Dafont](/demand/nz/brands/dafont): Head-to-head: /demand/nz/compare/dafont-vs-freepik
- [Envato](/demand/nz/brands/envato): Head-to-head: /demand/nz/compare/envato-vs-freepik
- [Creative Market](/demand/nz/brands/creative-market): Head-to-head: /demand/nz/compare/creative-market-vs-freepik

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Freepik: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/freepik

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/freepik. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.