--- title: "How popular is Freelancer? Searches and AI answers in New Zealand" description: "Freelancer is a freelance marketplace. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/freelancer" publisher: "Brandwave" --- # How popular is Freelancer? Searches and AI answers in New Zealand Freelancer is a freelance marketplace. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Freelancer - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among freelance marketplaces**: 0.21% ## Where does Freelancer compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Freelance marketplaces | 6 | 0.21% | 20 | - [Freelance marketplaces](/demand/nz/categories/nz-freelance-marketplaces) ## Top freelance marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Freelancer was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Freelancer is the joint fifth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Upwork | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Fiverr | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Contra | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Zealancer | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Toptal | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Freelancer | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | 99designs | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | DesignCrowd | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about freelance marketplaces - Asked ChatGPT "Which freelance marketplace should I use in New Zealand?": 1. Upwork, 2. Fiverr, 3. Contra, 4. Toptal - Asked ChatGPT "What are the best freelance marketplaces in New Zealand?": 1. Upwork, 2. Fiverr, 3. Contra, 4. Freelancer, 5. Zealancer, 6. 99designs - Asked ChatGPT "What's the best freelance marketplace in New Zealand for a small business hiring contractors?": 1. Upwork, 2. Zealancer, 3. Fiverr, 4. Freelancer - Searched Google, AI Overview "best freelance marketplace": 1. Upwork, 2. Fiverr, 3. Toptal, 4. 99designs - Searched Google, AI Overview "hire contractors online": 1. Upwork Not named in any answer: DesignCrowd. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Freelancer changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Freelancer in New Zealand fell from 70 to 20. - Across the 12 months ending October 2026, Freelancer fell from 5th to 6th among freelance marketplaces in New Zealand. ## How did search popularity change for New Zealand freelance marketplaces in October 2026? - In October 2026, Fiverr gained share of searches among freelance marketplaces in New Zealand, from 57.4% to 57.9%. - In October 2026, Upwork lost share of searches among freelance marketplaces in New Zealand, from 40.2% to 39.7%. - In October 2026, Contra rose from 8th to 7th among freelance marketplaces in New Zealand. - In October 2026, Zealancer fell from 7th to 8th among freelance marketplaces in New Zealand. - Estimated monthly branded searches for Freelancer in New Zealand fell 71.4% over 12 measured months, from 70 to 20 in October 2026. - Estimated monthly branded searches for 99designs in New Zealand fell 42.9% over 12 measured months, from 70 to 40 in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Freelance marketplaces | 70 | 0.53% | 5 | | Dec 2025 | Freelance marketplaces | 50 | 0.38% | 6 | | Jan 2026 | Freelance marketplaces | 90 | 0.63% | 4 | | Feb 2026 | Freelance marketplaces | 50 | 0.38% | 6 | | Mar 2026 | Freelance marketplaces | 50 | 0.34% | 6 | | Apr 2026 | Freelance marketplaces | 40 | 0.27% | 6 | | May 2026 | Freelance marketplaces | 50 | 0.37% | 5 | | Jun 2026 | Freelance marketplaces | 70 | 0.52% | 6 | | Jul 2026 | Freelance marketplaces | 70 | 0.59% | 4 | | Aug 2026 | Freelance marketplaces | 30 | 0.25% | 6 | | Sep 2026 | Freelance marketplaces | 20 | 0.17% | 6 | | Oct 2026 | Freelance marketplaces | 20 | 0.21% | 6 | ## How are Freelancer’s branded searches counted? Brandwave collects information about searches that people make online using Freelancer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “freelancercom” ## Which freelance marketplaces compete with Freelancer? - [Fiverr](/demand/nz/brands/fiverr) - [Upwork](/demand/nz/brands/upwork) - [Toptal](/demand/nz/brands/toptal): Head-to-head: /demand/nz/compare/freelancer-vs-toptal - [99designs](/demand/nz/brands/99designs): Head-to-head: /demand/nz/compare/99designs-vs-freelancer - [DesignCrowd](/demand/nz/brands/designcrowd): Head-to-head: /demand/nz/compare/designcrowd-vs-freelancer - [Contra](/demand/nz/brands/contra): Head-to-head: /demand/nz/compare/contra-vs-freelancer - [Zealancer](/demand/nz/brands/zealancer): Head-to-head: /demand/nz/compare/freelancer-vs-zealancer ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Freelancer? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/freelancer This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/freelancer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.