---
title: "Freelancer.com: search popularity and Share of Search in New Zealand"
description: "Freelancer.com is a freelance marketplace used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/freelancer-com"
publisher: "Brandwave"
---

# Freelancer.com: search popularity and Share of Search in New Zealand

Freelancer.com is a freelance marketplace used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Freelancer.com
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among freelance marketplaces**: 0.95%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Freelance marketplaces | 4 | 0.95% | 120 |

- [Freelance marketplaces](/demand/nz/categories/nz-freelance-marketplaces)

## How has branded search demand for Freelancer.com changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Freelancer.com in New Zealand fell from 180 to 120.
- Across the 11 months ending August 2026, Freelancer.com’s estimated Share of Search among freelance marketplaces in New Zealand peaked at 2.1% in February 2026 and was lowest at 0.95% in August 2026.

## How did search popularity change for New Zealand freelance marketplaces in August 2026?

- In August 2026, Toptal rose from 4th to 3rd among freelance marketplaces in New Zealand.
- In August 2026, Freelancer.com fell from 3rd to 4th among freelance marketplaces in New Zealand.
- Estimated monthly branded searches for Fiverr in New Zealand fell 34.7% over 11 measured months, from 10.7K to 7K in August 2026.
- Estimated monthly branded searches for 99designs in New Zealand fell 25% over 11 measured months, from 120 to 90 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Freelance marketplaces | 180 | 1.1% | 4 |
| Nov 2025 | Freelance marketplaces | 210 | 1.5% | 3 |
| Dec 2025 | Freelance marketplaces | 160 | 1.1% | 4 |
| Jan 2026 | Freelance marketplaces | 230 | 1.5% | 3 |
| Feb 2026 | Freelance marketplaces | 310 | 2.1% | 3 |
| Mar 2026 | Freelance marketplaces | 310 | 1.9% | 3 |
| Apr 2026 | Freelance marketplaces | 250 | 1.6% | 3 |
| May 2026 | Freelance marketplaces | 310 | 2.1% | 3 |
| Jun 2026 | Freelance marketplaces | 160 | 1.1% | 3 |
| Jul 2026 | Freelance marketplaces | 160 | 1.3% | 3 |
| Aug 2026 | Freelance marketplaces | 120 | 0.95% | 4 |
| Sep 2026 | Freelance marketplaces | — | — | — |

## How is Freelancer.com measured?

Brandwave collects information about searches that people make online using Freelancer.com’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “freelancer com”
- “freelancer website”

## Which freelance marketplaces compete with Freelancer.com?

- [Fiverr](/demand/nz/brands/fiverr): Head-to-head: /demand/nz/compare/fiverr-vs-freelancer-com
- [Upwork](/demand/nz/brands/upwork): Head-to-head: /demand/nz/compare/freelancer-com-vs-upwork
- [Toptal](/demand/nz/brands/toptal): Head-to-head: /demand/nz/compare/freelancer-com-vs-toptal
- [99designs](/demand/nz/brands/99designs): Head-to-head: /demand/nz/compare/99designs-vs-freelancer-com

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Freelancer.com: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/freelancer-com

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/freelancer-com. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.