---
title: "Foxtrot Home: search popularity and Share of Search in New Zealand"
description: "Foxtrot Home sells bed linen in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/foxtrot-home"
publisher: "Brandwave"
---

# Foxtrot Home: search popularity and Share of Search in New Zealand

Foxtrot Home sells bed linen in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Foxtrot Home
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among bed linen retailers**: 4.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bed linen retailers | 3 | 4.1% | 2.1K |

- [Bed linen retailers](/demand/nz/categories/nz-bed-linen-brands)

## How has branded search demand for Foxtrot Home changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Foxtrot Home in New Zealand fell from 2.9K to 2.1K.
- Across the 11 months ending August 2026, Foxtrot Home’s estimated Share of Search among bed linen retailers in New Zealand decreased from 4.7% to 4.1%.
- Across the 11 months ending August 2026, Foxtrot Home’s estimated Share of Search among bed linen retailers in New Zealand peaked at 7.2% in June 2026 and was lowest at 2.8% in December 2025.

## How did search popularity change for New Zealand bed linen retailers in August 2026?

- In August 2026, Wallace Cotton gained estimated Share of Search among bed linen retailers in New Zealand, from 33.5% to 35.8%.
- In August 2026, Bed Bath & Table lost estimated Share of Search among bed linen retailers in New Zealand, from 55.7% to 54.1%.
- Estimated monthly branded searches for Linen House in New Zealand rose 14.3% over 11 measured months, from 840 to 960 in August 2026.
- Estimated monthly branded searches for Foxtrot Home in New Zealand fell 28% over 11 measured months, from 2.9K to 2.1K in August 2026.
- Estimated monthly branded searches for Sheridan in New Zealand fell 19.1% over 11 measured months, from 2.6K to 2.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bed linen retailers | 2.9K | 4.7% | 3 |
| Nov 2025 | Bed linen retailers | 4.6K | 5.2% | 3 |
| Dec 2025 | Bed linen retailers | 2.4K | 2.8% | 4 |
| Jan 2026 | Bed linen retailers | 3K | 5.1% | 3 |
| Feb 2026 | Bed linen retailers | 2.5K | 5.3% | 3 |
| Mar 2026 | Bed linen retailers | 2.9K | 4.9% | 3 |
| Apr 2026 | Bed linen retailers | 2.7K | 4.8% | 3 |
| May 2026 | Bed linen retailers | 2.7K | 4.5% | 3 |
| Jun 2026 | Bed linen retailers | 4.2K | 7.2% | 3 |
| Jul 2026 | Bed linen retailers | 2.6K | 4.5% | 3 |
| Aug 2026 | Bed linen retailers | 2.1K | 4.1% | 3 |
| Sep 2026 | Bed linen retailers | — | — | — |

## How is Foxtrot Home measured?

Brandwave collects information about searches that people make online using Foxtrot Home’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “foxtrot home near me”
- “foxtrot home nz”
- “foxtrothome”

## Which bed linen retailers compete with Foxtrot Home?

- [Bed Bath & Table](/demand/nz/brands/bed-bath-and-table): Head-to-head: /demand/nz/compare/bed-bath-and-table-vs-foxtrot-home
- [Wallace Cotton](/demand/nz/brands/wallace-cotton): Head-to-head: /demand/nz/compare/foxtrot-home-vs-wallace-cotton
- [Sheridan](/demand/nz/brands/sheridan): Head-to-head: /demand/nz/compare/foxtrot-home-vs-sheridan
- [Linen House](/demand/nz/brands/linen-house): Head-to-head: /demand/nz/compare/foxtrot-home-vs-linen-house

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Foxtrot Home: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/foxtrot-home

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/foxtrot-home. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.