--- title: "Fox Racing: search popularity in New Zealand" description: "Fox Racing is a moto and cycling gear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/fox-racing" publisher: "Brandwave" --- # Fox Racing: search popularity in New Zealand Fox Racing is a moto and cycling gear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Fox Racing - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among mountain bike clothing brands**: 4.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Mountain bike clothing brands | 4 | 4.1% | 480 | | MTB helmet brands | 1 | 30.4% | 1.1K | | Kidney belt brands | 2 | 14.6% | 480 | | Long sleeve jersey brands | 6 | 2.6% | 60 | | Bike gloves brands | 2 | 21.4% | 480 | | MTB shoes brands | 4 | 5.9% | 120 | | MTB gloves brands | 2 | 32.9% | 500 | - [Mountain bike clothing brands](/demand/nz/categories/nz-mountain-bike-clothing-brands) - [MTB helmet brands](/demand/nz/categories/nz-mtb-helmet-brands) - [Kidney belt brands](/demand/nz/categories/nz-kidney-belt-brands) - [Long sleeve jersey brands](/demand/nz/categories/nz-long-sleeve-jersey-brands) - [Bike gloves brands](/demand/nz/categories/nz-bike-gloves-brands) - [MTB shoes brands](/demand/nz/categories/nz-mtb-shoes-brands) - [MTB gloves brands](/demand/nz/categories/nz-mtb-gloves-brands) ## Top mountain bike clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fox Racing appeared in all five answers. Fox Racing is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mons Royale | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Fox Racing | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | DHaRCO | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Ground Effect | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Troy Lee Designs | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Endura | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mountain bike clothing brands - Asked ChatGPT "Which mountain bike clothing brand should I buy in New Zealand?": 1. Fox Racing, 2. DHaRCO, 3. Mons Royale, 4. Troy Lee Designs - Asked ChatGPT "What are the best mountain bike clothing brands in New Zealand?": 1. DHaRCO, 2. Mons Royale, 3. Fox Racing, 4. Troy Lee Designs, 5. Ground Effect - Asked ChatGPT "What's the best mountain bike clothing brand in New Zealand for trail riding?": 1. Mons Royale, 2. Ground Effect, 3. Fox Racing - Searched Google, AI Overview "mountain bike clothing nz": 1. Ground Effect, 2. Fox Racing, 3. Mons Royale, 4. DHaRCO - Searched Google, AI Overview "bike shorts nz": 1. Fox Racing Not named in any answer: Endura. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Fox Racing changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Fox Racing in New Zealand rose from 2.1K to 2.3K. - Across the 12 months ending September 2026, Fox Racing’s share of searches among mountain bike clothing brands in New Zealand decreased from 7.2% to 4.1%. - Across the 12 months ending September 2026, Fox Racing’s share of searches among mountain bike clothing brands in New Zealand peaked at 7.2% in October 2025 and was lowest at 3.4% in August 2026. - Across the 12 months ending September 2026, Fox Racing rose from 5th to 4th among mountain bike clothing brands in New Zealand. - Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB helmet brands in New Zealand peaked at 35.8% in June 2026 and was lowest at 29.4% in January 2026. - Across the 12 months ending September 2026, Fox Racing’s share of searches among kidney belt brands in New Zealand decreased from 17.9% to 14.6%. - Across the 12 months ending September 2026, Fox Racing’s share of searches among kidney belt brands in New Zealand peaked at 21.1% in November 2025 and was lowest at 13.1% in January 2026. - Across the 12 months ending September 2026, Fox Racing’s share of searches among long sleeve jersey brands in New Zealand peaked at 4.3% in December 2025 and was lowest at 1.5% in May 2026. - Across the 12 months ending September 2026, Fox Racing’s share of searches among bike gloves brands in New Zealand decreased from 24.6% to 21.4%. - Across the 12 months ending September 2026, Fox Racing’s share of searches among bike gloves brands in New Zealand peaked at 28.5% in November 2025 and was lowest at 15.9% in January 2026. - Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB shoes brands in New Zealand decreased from 6.6% to 5.9%. - Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB shoes brands in New Zealand peaked at 7.8% in November 2025 and was lowest at 4.9% in March 2026. - Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB gloves brands in New Zealand increased from 28.5% to 32.9%. - Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB gloves brands in New Zealand peaked at 41.2% in November 2025 and was lowest at 27.2% in March 2026. ## How did search popularity change for New Zealand mountain bike clothing brands in September 2026? - In September 2026, DHaRCO overtook Endura to rank 5th among mountain bike clothing brands in New Zealand, with 3.3% of the searches. - In September 2026, Ground Effect gained share of searches among mountain bike clothing brands in New Zealand, from 5.2% to 6.2%. - In September 2026, Troy Lee Designs gained share of searches among mountain bike clothing brands in New Zealand, from 5.2% to 6.1%. - In September 2026, Fox Racing gained share of searches among mountain bike clothing brands in New Zealand, from 3.4% to 4.1%. - In September 2026, Mons Royale lost share of searches among mountain bike clothing brands in New Zealand, from 81.5% to 78.6%. - In September 2026, Endura lost share of searches among mountain bike clothing brands in New Zealand, from 2.8% to 1.8%. ## How did search popularity change for New Zealand MTB helmet brands in September 2026? - In September 2026, Giro lost share of searches among MTB helmet brands in New Zealand, from 31.4% to 30.4%. - In September 2026, Fox Racing rose from 2nd to 1st among MTB helmet brands in New Zealand. - Estimated monthly branded searches for POC in New Zealand rose 23.5% over 12 measured months, from 510 to 630 in September 2026. - Estimated monthly branded searches for Smith in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026. ## How did search popularity change for New Zealand kidney belt brands in September 2026? - In September 2026, Dainese gained share of searches among kidney belt brands in New Zealand, from 8.2% to 8.8%. - In September 2026, Fox Racing gained share of searches among kidney belt brands in New Zealand, from 14.1% to 14.6%. - In September 2026, Alpinestars lost share of searches among kidney belt brands in New Zealand, from 77.6% to 76.5%. ## How did search popularity change for New Zealand long sleeve jersey brands in September 2026? - In September 2026, Rapha gained share of searches among long sleeve jersey brands in New Zealand, from 33.9% to 34.9%. - In September 2026, Troy Lee Designs gained share of searches among long sleeve jersey brands in New Zealand, from 30.5% to 31.4%. - In September 2026, Assos lost share of searches among long sleeve jersey brands in New Zealand, from 10.2% to 8.3%. - In September 2026, Castelli lost share of searches among long sleeve jersey brands in New Zealand, from 9.3% to 8.7%. - Estimated monthly branded searches for Tineli in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026. ## How did search popularity change for New Zealand bike gloves brands in September 2026? - In September 2026, Specialized gained share of searches among bike gloves brands in New Zealand, from 47.4% to 58%. - In September 2026, Endura lost share of searches among bike gloves brands in New Zealand, from 18.5% to 9.4%. - In September 2026, Fox Racing lost share of searches among bike gloves brands in New Zealand, from 22.7% to 21.4%. - Castelli’s share of searches among bike gloves brands in New Zealand has lost ground for 3 months in a row, from 12.7% to 7.6% in September 2026. - Estimated monthly branded searches for Giro in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026. - Estimated monthly branded searches for Pearl Izumi in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026. ## How did search popularity change for New Zealand MTB shoes brands in September 2026? - In September 2026, Shimano gained share of searches among MTB shoes brands in New Zealand, from 15.2% to 22.4%. - In September 2026, Five Ten gained share of searches among MTB shoes brands in New Zealand, from 2.5% to 3.4%. - In September 2026, Giro lost share of searches among MTB shoes brands in New Zealand, from 60.4% to 55.6%. - In September 2026, Vans lost share of searches among MTB shoes brands in New Zealand, from 7.1% to 4.4%. - In September 2026, Sidi lost share of searches among MTB shoes brands in New Zealand, from 7.1% to 6.3%. - In September 2026, Fox Racing rose from 5th to 4th among MTB shoes brands in New Zealand. ## How did search popularity change for New Zealand MTB gloves brands in September 2026? - In September 2026, POC overtook 100% to rank 5th among MTB gloves brands in New Zealand, with 1.3% of the searches. - In September 2026, Troy Lee Designs gained share of searches among MTB gloves brands in New Zealand, from 41.9% to 47.4%. - In September 2026, Fox Racing gained share of searches among MTB gloves brands in New Zealand, from 28.5% to 32.9%. - In September 2026, Endura lost share of searches among MTB gloves brands in New Zealand, from 22.7% to 13.8%. - In September 2026, Giro lost share of searches among MTB gloves brands in New Zealand, from 5.2% to 3.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mountain bike clothing brands | 590 | 7.2% | 5 | | Nov 2025 | Mountain bike clothing brands | 720 | 6.2% | 4 | | Dec 2025 | Mountain bike clothing brands | 390 | 3.8% | 5 | | Jan 2026 | Mountain bike clothing brands | 390 | 4.4% | 5 | | Feb 2026 | Mountain bike clothing brands | 480 | 5.4% | 5 | | Mar 2026 | Mountain bike clothing brands | 480 | 3.9% | 5 | | Apr 2026 | Mountain bike clothing brands | 480 | 3.9% | 5 | | May 2026 | Mountain bike clothing brands | 480 | 3.8% | 5 | | Jun 2026 | Mountain bike clothing brands | 480 | 4% | 4 | | Jul 2026 | Mountain bike clothing brands | 480 | 3.4% | 4 | | Aug 2026 | Mountain bike clothing brands | 480 | 3.4% | 4 | | Sep 2026 | Mountain bike clothing brands | 480 | 4.1% | 4 | | Oct 2025 | MTB helmet brands | 980 | 30.1% | 1 | | Nov 2025 | MTB helmet brands | 1.3K | 31.6% | 1 | | Dec 2025 | MTB helmet brands | 1.4K | 35.1% | 1 | | Jan 2026 | MTB helmet brands | 1K | 29.4% | 1 | | Feb 2026 | MTB helmet brands | 1.2K | 33% | 1 | | Mar 2026 | MTB helmet brands | 1.2K | 31.4% | 1 | | Apr 2026 | MTB helmet brands | 1.1K | 32.2% | 1 | | May 2026 | MTB helmet brands | 1.3K | 34.8% | 1 | | Jun 2026 | MTB helmet brands | 1.2K | 35.8% | 1 | | Jul 2026 | MTB helmet brands | 1.1K | 31.3% | 1 | | Aug 2026 | MTB helmet brands | 1.1K | 30.1% | 2 | | Sep 2026 | MTB helmet brands | 1.1K | 30.4% | 1 | | Oct 2025 | Kidney belt brands | 590 | 17.9% | 2 | | Nov 2025 | Kidney belt brands | 720 | 21.1% | 2 | | Dec 2025 | Kidney belt brands | 390 | 13.4% | 2 | | Jan 2026 | Kidney belt brands | 390 | 13.1% | 2 | | Feb 2026 | Kidney belt brands | 480 | 16.1% | 2 | | Mar 2026 | Kidney belt brands | 480 | 14% | 2 | | Apr 2026 | Kidney belt brands | 480 | 15.4% | 2 | | May 2026 | Kidney belt brands | 480 | 14.9% | 2 | | Jun 2026 | Kidney belt brands | 480 | 15% | 2 | | Jul 2026 | Kidney belt brands | 480 | 14.9% | 2 | | Aug 2026 | Kidney belt brands | 480 | 14.1% | 2 | | Sep 2026 | Kidney belt brands | 480 | 14.6% | 2 | | Oct 2025 | Long sleeve jersey brands | 60 | 2.6% | 6 | | Nov 2025 | Long sleeve jersey brands | 80 | 3% | 6 | | Dec 2025 | Long sleeve jersey brands | 100 | 4.3% | 6 | | Jan 2026 | Long sleeve jersey brands | 70 | 2.9% | 6 | | Feb 2026 | Long sleeve jersey brands | 70 | 3% | 6 | | Mar 2026 | Long sleeve jersey brands | 70 | 2.8% | 6 | | Apr 2026 | Long sleeve jersey brands | 80 | 3.3% | 6 | | May 2026 | Long sleeve jersey brands | 40 | 1.5% | 6 | | Jun 2026 | Long sleeve jersey brands | 80 | 3.4% | 6 | | Jul 2026 | Long sleeve jersey brands | 50 | 2.3% | 6 | | Aug 2026 | Long sleeve jersey brands | 60 | 2.5% | 6 | | Sep 2026 | Long sleeve jersey brands | 60 | 2.6% | 6 | | Oct 2025 | Bike gloves brands | 590 | 24.6% | 2 | | Nov 2025 | Bike gloves brands | 720 | 28.5% | 2 | | Dec 2025 | Bike gloves brands | 390 | 18.1% | 2 | | Jan 2026 | Bike gloves brands | 390 | 15.9% | 2 | | Feb 2026 | Bike gloves brands | 480 | 21% | 2 | | Mar 2026 | Bike gloves brands | 480 | 16.2% | 2 | | Apr 2026 | Bike gloves brands | 480 | 16.2% | 2 | | May 2026 | Bike gloves brands | 480 | 17.9% | 2 | | Jun 2026 | Bike gloves brands | 480 | 23.5% | 2 | | Jul 2026 | Bike gloves brands | 480 | 25.3% | 2 | | Aug 2026 | Bike gloves brands | 480 | 22.7% | 2 | | Sep 2026 | Bike gloves brands | 480 | 21.4% | 2 | | Oct 2025 | MTB shoes brands | 110 | 6.6% | 4 | | Nov 2025 | MTB shoes brands | 160 | 7.8% | 3 | | Dec 2025 | MTB shoes brands | 120 | 6.3% | 4 | | Jan 2026 | MTB shoes brands | 120 | 6.4% | 3 | | Feb 2026 | MTB shoes brands | 110 | 6.6% | 3 | | Mar 2026 | MTB shoes brands | 90 | 4.9% | 5 | | Apr 2026 | MTB shoes brands | 90 | 5% | 4 | | May 2026 | MTB shoes brands | 100 | 5.7% | 4 | | Jun 2026 | MTB shoes brands | 100 | 6.5% | 5 | | Jul 2026 | MTB shoes brands | 100 | 5.6% | 5 | | Aug 2026 | MTB shoes brands | 120 | 6.1% | 5 | | Sep 2026 | MTB shoes brands | 120 | 5.9% | 4 | | Oct 2025 | MTB gloves brands | 410 | 28.5% | 2 | | Nov 2025 | MTB gloves brands | 730 | 41.2% | 1 | | Dec 2025 | MTB gloves brands | 560 | 35.7% | 2 | | Jan 2026 | MTB gloves brands | 500 | 32.7% | 2 | | Feb 2026 | MTB gloves brands | 430 | 30.1% | 2 | | Mar 2026 | MTB gloves brands | 460 | 27.2% | 2 | | Apr 2026 | MTB gloves brands | 530 | 32.9% | 2 | | May 2026 | MTB gloves brands | 560 | 36.1% | 2 | | Jun 2026 | MTB gloves brands | 560 | 35.7% | 2 | | Jul 2026 | MTB gloves brands | 460 | 34.3% | 2 | | Aug 2026 | MTB gloves brands | 490 | 28.5% | 2 | | Sep 2026 | MTB gloves brands | 500 | 32.9% | 2 | ## How are Fox Racing’s branded searches counted? Brandwave collects information about searches that people make online using Fox Racing’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fox gloves” - “fox helmet” - “fox jersey” - “fox mtb gloves” - “fox mtb helmet” - “fox mtb jersey” - “fox mtb shoes” - “fox racing” - “fox shoes” ## Which mountain bike clothing brands compete with Fox Racing? - [Mons Royale](/demand/nz/brands/mons-royale): Head-to-head: /demand/nz/compare/fox-racing-vs-mons-royale - [Ground Effect](/demand/nz/brands/ground-effect): Head-to-head: /demand/nz/compare/fox-racing-vs-ground-effect - [Troy Lee Designs](/demand/nz/brands/troy-lee-designs): Head-to-head: /demand/nz/compare/fox-racing-vs-troy-lee-designs - [DHaRCO](/demand/nz/brands/dharco): Head-to-head: /demand/nz/compare/dharco-vs-fox-racing - [Endura](/demand/nz/brands/endura): Head-to-head: /demand/nz/compare/endura-vs-fox-racing ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Fox Racing: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/fox-racing This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/fox-racing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.