--- title: "Forsyth Barr: search popularity and Share of Search in New Zealand" description: "A New Zealand investment adviser and sharebroker offering investment advice, broking, and managed funds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/forsyth-barr" publisher: "Brandwave" --- # Forsyth Barr: search popularity and Share of Search in New Zealand A New Zealand investment adviser and sharebroker offering investment advice, broking, and managed funds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Forsyth Barr - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among investment platforms**: 8.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Investment Platforms | 5 | 8.3% | 13.2K | | Wealth management firms | 2 | 33.6% | 13.2K | - [New Zealand Investment Platforms](/demand/nz/categories/nz-investment-platforms) - [Wealth management firms](/demand/nz/categories/nz-wealth-management-firms) ## How has branded search demand for Forsyth Barr changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Forsyth Barr in New Zealand held steady, from 13.6K to 13.2K. - Across the 11 months ending August 2026, Forsyth Barr’s estimated Share of Search among investment platforms in New Zealand increased from 6.3% to 8.3%. - Across the 11 months ending August 2026, Forsyth Barr’s estimated Share of Search among investment platforms in New Zealand peaked at 8.6% in March 2026 and was lowest at 5.9% in May 2026. - Across the 11 months ending August 2026, Forsyth Barr’s estimated Share of Search among wealth management firms in New Zealand decreased from 35.1% to 33.6%. - Across the 11 months ending August 2026, Forsyth Barr’s estimated Share of Search among wealth management firms in New Zealand peaked at 38.8% in December 2025 and was lowest at 31.7% in May 2026. ## How did search popularity change for New Zealand investment platforms in August 2026? - In August 2026, Sharesies gained estimated Share of Search among investment platforms in New Zealand, from 44.6% to 47.3%. - In August 2026, Jarden gained estimated Share of Search among investment platforms in New Zealand, from 1.8% to 3%. - In August 2026, Hatch lost estimated Share of Search among investment platforms in New Zealand, from 18.5% to 16%. - In August 2026, InvestNow lost estimated Share of Search among investment platforms in New Zealand, from 13.4% to 11.6%. - Forsyth Barr’s estimated Share of Search among investment platforms in New Zealand has gained ground for 3 months in a row, from 5.9% to 8.3% in August 2026. - In August 2026, Craigs Investment Partners rose from 4th to 3rd among investment platforms in New Zealand. ## How did search popularity change for New Zealand wealth management firms in August 2026? - In August 2026, Jarden overtook JBWere to rank 3rd among wealth management firms in New Zealand, at 12.3%. - In August 2026, Craigs Investment Partners lost estimated Share of Search among wealth management firms in New Zealand, from 49.8% to 47.6%. - In August 2026, JBWere lost estimated Share of Search among wealth management firms in New Zealand, from 7.8% to 6.3%. - In August 2026, Forsyth Barr lost estimated Share of Search among wealth management firms in New Zealand, from 34.4% to 33.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Investment Platforms | 13.6K | 6.3% | 5 | | Nov 2025 | Investment Platforms | 11.4K | 7.4% | 5 | | Dec 2025 | Investment Platforms | 10.8K | 8% | 5 | | Jan 2026 | Investment Platforms | 11.1K | 6.2% | 5 | | Feb 2026 | Investment Platforms | 11.2K | 7.5% | 5 | | Mar 2026 | Investment Platforms | 13.1K | 8.6% | 5 | | Apr 2026 | Investment Platforms | 10.8K | 6.9% | 5 | | May 2026 | Investment Platforms | 11.3K | 5.9% | 5 | | Jun 2026 | Investment Platforms | 13.1K | 6.9% | 5 | | Jul 2026 | Investment Platforms | 11.1K | 8.1% | 5 | | Aug 2026 | Investment Platforms | 13.2K | 8.3% | 5 | | Sep 2026 | Investment Platforms | — | — | — | | Oct 2025 | Wealth management firms | 13.6K | 35.1% | 2 | | Nov 2025 | Wealth management firms | 11.4K | 35% | 2 | | Dec 2025 | Wealth management firms | 10.8K | 38.8% | 2 | | Jan 2026 | Wealth management firms | 11.1K | 35% | 2 | | Feb 2026 | Wealth management firms | 11.2K | 34.7% | 2 | | Mar 2026 | Wealth management firms | 13.1K | 37.7% | 2 | | Apr 2026 | Wealth management firms | 10.8K | 34.1% | 2 | | May 2026 | Wealth management firms | 11.3K | 31.7% | 2 | | Jun 2026 | Wealth management firms | 13.1K | 35.7% | 2 | | Jul 2026 | Wealth management firms | 11.1K | 34.4% | 2 | | Aug 2026 | Wealth management firms | 13.2K | 33.6% | 2 | | Sep 2026 | Wealth management firms | — | — | — | ## How is Forsyth Barr measured? Brandwave collects information about searches that people make online using Forsyth Barr’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “forsyth barr” - “forsyth barr auckland” - “forsyth barr christchurch” - “forsyth barr co nz” - “forsyth barr events” - “forsyth barr fees” - “forsyth barr hamilton” - “forsyth barr investment” - “forsyth barr investment funds” - “forsyth barr investment services” - “forsyth barr investments” - “forsyth barr kiwisaver” - “forsyth barr ltd” - “forsyth barr managed funds” - “forsyth barr near me” - “forsyth barr nz” - “forsyth barr stadium events” - “forsyth barr stadium parking” - “forsyth barr stadium tickets” - “forsyth barr tauranga” - “forsyth barr wellington” ## Which investment platforms compete with Forsyth Barr? - [Sharesies](/demand/nz/brands/sharesies) - [Hatch](/demand/nz/brands/hatch): Head-to-head: /demand/nz/compare/forsyth-barr-vs-hatch - [Craigs Investment Partners](/demand/nz/brands/craigs-investment-partners): Head-to-head: /demand/nz/compare/craigs-investment-partners-vs-forsyth-barr - [InvestNow](/demand/nz/brands/investnow): Head-to-head: /demand/nz/compare/forsyth-barr-vs-investnow - [Jarden](/demand/nz/brands/jarden): Head-to-head: /demand/nz/compare/forsyth-barr-vs-jarden - [Tiger Brokers](/demand/nz/brands/tiger-brokers): Head-to-head: /demand/nz/compare/forsyth-barr-vs-tiger-brokers - [Snowball Effect](/demand/nz/brands/snowball-effect) - [Stake](/demand/nz/brands/stake) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Forsyth Barr: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/forsyth-barr This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/forsyth-barr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.