--- title: "Forever New: search popularity and Share of Search in New Zealand" description: "Forever New is a womenswear label sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/forever-new" publisher: "Brandwave" --- # Forever New: search popularity and Share of Search in New Zealand Forever New is a womenswear label sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Forever New - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among womenswear labels**: 27.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Womenswear labels | 1 | 27.1% | 43.5K | - [Womenswear labels](/demand/nz/categories/nz-womenswear-labels) ## How has branded search demand for Forever New changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Forever New in New Zealand held steady, from 43.4K to 43.5K. - Across the 11 months ending August 2026, Forever New’s estimated Share of Search among womenswear labels in New Zealand decreased from 28.3% to 27.1%. - Across the 11 months ending August 2026, Forever New’s estimated Share of Search among womenswear labels in New Zealand peaked at 28.5% in June 2026 and was lowest at 21.2% in July 2026. ## How did search popularity change for New Zealand womenswear labels in August 2026? - In August 2026, Forever New overtook YouKnow Clothing to take the highest estimated Share of Search among womenswear labels in New Zealand, at 27.1%. - In August 2026, Caroline Eve overtook Shine On to rank 4th among womenswear labels in New Zealand, at 11.1%. - In August 2026, Annah Stretton gained estimated Share of Search among womenswear labels in New Zealand, from 5.6% to 6.2%. - In August 2026, Shine On gained estimated Share of Search among womenswear labels in New Zealand, from 7.8% to 8.4%. - In August 2026, Hyde Boutique gained estimated Share of Search among womenswear labels in New Zealand, from 4.4% to 4.9%. - In August 2026, YouKnow Clothing lost estimated Share of Search among womenswear labels in New Zealand, from 36.2% to 24.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Womenswear labels | 43.4K | 28.3% | 1 | | Nov 2025 | Womenswear labels | 52.9K | 24.6% | 2 | | Dec 2025 | Womenswear labels | 43.7K | 27.3% | 1 | | Jan 2026 | Womenswear labels | 35.9K | 27.6% | 1 | | Feb 2026 | Womenswear labels | 35.3K | 28.2% | 1 | | Mar 2026 | Womenswear labels | 35.9K | 24.4% | 1 | | Apr 2026 | Womenswear labels | 41.1K | 23.2% | 2 | | May 2026 | Womenswear labels | 50.3K | 27.5% | 1 | | Jun 2026 | Womenswear labels | 48.7K | 28.5% | 1 | | Jul 2026 | Womenswear labels | 36.5K | 21.2% | 2 | | Aug 2026 | Womenswear labels | 43.5K | 27.1% | 1 | | Sep 2026 | Womenswear labels | — | — | — | ## How is Forever New measured? Brandwave collects information about searches that people make online using Forever New’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “forever new” - “forever new albany” - “forever new clothing” - “forever new coats” - “forever new gowns” - “forever new near me” - “forever new nz” - “forever new nz stores” - “forever new online” - “forever new online store” - “forever new sale” - “forever new shop” - “forever new sylvia park” - “forever new tops” - “forever new trench coat” - “forever new womens clothing” - “forevernew” - “forevernew aus” - “forevernew co nz” - “forevernew nz” ## Which womenswear labels compete with Forever New? - [YouKnow Clothing](/demand/nz/brands/youknow-clothing): Head-to-head: /demand/nz/compare/forever-new-vs-youknow-clothing - [Assembly Label](/demand/nz/brands/assembly-label): Head-to-head: /demand/nz/compare/assembly-label-vs-forever-new - [Caroline Eve](/demand/nz/brands/caroline-eve): Head-to-head: /demand/nz/compare/caroline-eve-vs-forever-new - [Shine On](/demand/nz/brands/shine-on): Head-to-head: /demand/nz/compare/forever-new-vs-shine-on - [Annah Stretton](/demand/nz/brands/annah-stretton): Head-to-head: /demand/nz/compare/annah-stretton-vs-forever-new - [Hyde Boutique](/demand/nz/brands/hyde-boutique) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Forever New: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/forever-new This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/forever-new. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.