--- title: "Forest & Bird: search popularity in New Zealand" description: "A New Zealand conservation charity that protects native wildlife and wild places. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/forest-and-bird" publisher: "Brandwave" --- # Forest & Bird: search popularity in New Zealand A New Zealand conservation charity that protects native wildlife and wild places. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Forest & Bird - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among national charities**: 4.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | National charities | 4 | 4.4% | 3.6K | - [National charities](/demand/nz/categories/nz-national-charities) ## Top national charities in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Forest & Bird was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Forest & Bird is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KidsCan | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Red Cross NZ | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Forest & Bird | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Cancer Society NZ | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Salvation Army NZ | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | SPCA | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | World Vision NZ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hospice NZ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Starship Foundation | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about national charities - Asked ChatGPT "Which national charity should I join in New Zealand?": 1. Red Cross NZ, 2. Forest & Bird, 3. SPCA, 4. Salvation Army NZ - Asked ChatGPT "What are the best national charities in New Zealand?": 1. KidsCan, 2. Red Cross NZ, 3. Cancer Society NZ, 4. Forest & Bird, 5. Salvation Army NZ - Asked ChatGPT "What's the best national charity in New Zealand for a cause?": 1. KidsCan, 2. Cancer Society NZ, 3. Forest & Bird, 4. Salvation Army NZ - Searched Google, AI Overview "charities nz": 1. KidsCan - Searched Google, AI Overview "donate to charity nz": named none of the brands we track Not named in any answer: World Vision NZ, Hospice NZ and Starship Foundation. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Forest & Bird changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Forest & Bird in New Zealand rose from 2.4K to 3.6K. - Across the 12 months ending September 2026, Forest & Bird’s share of searches among national charities in New Zealand increased from 2.6% to 4.4%. - Across the 12 months ending September 2026, Forest & Bird’s share of searches among national charities in New Zealand peaked at 5.9% in June 2026 and was lowest at 1.7% in January 2026. - Across the 12 months ending September 2026, Forest & Bird rose from 6th to 4th among national charities in New Zealand. ## How did search popularity change for New Zealand national charities in September 2026? - In September 2026, Forest & Bird overtook World Vision NZ and 2 others to rank 4th among national charities in New Zealand, with 4.4% of the searches. - In September 2026, Cancer Society NZ lost share of searches among national charities in New Zealand, from 3.6% to 2.4%. - Salvation Army NZ’s share of searches among national charities in New Zealand has lost ground for 3 months in a row, from 29.2% to 28% in September 2026. - Estimated monthly branded searches for World Vision NZ in New Zealand rose 10.3% over 12 measured months, from 2.9K to 3.2K in September 2026. - Estimated monthly branded searches for Starship Foundation in New Zealand fell 16.9% over 12 measured months, from 890 to 740 in September 2026. - Estimated monthly branded searches for Red Cross NZ in New Zealand fell 15.4% over 12 measured months, from 9.2K to 7.8K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | National charities | 2.4K | 2.6% | 6 | | Nov 2025 | National charities | 2.4K | 2.6% | 6 | | Dec 2025 | National charities | 1.9K | 1.9% | 6 | | Jan 2026 | National charities | 1.6K | 1.7% | 7 | | Feb 2026 | National charities | 1.6K | 1.8% | 7 | | Mar 2026 | National charities | 2.4K | 2.6% | 7 | | Apr 2026 | National charities | 1.6K | 1.9% | 7 | | May 2026 | National charities | 1.9K | 2.2% | 7 | | Jun 2026 | National charities | 5.4K | 5.9% | 5 | | Jul 2026 | National charities | 1.9K | 2.5% | 6 | | Aug 2026 | National charities | 1.9K | 2.3% | 7 | | Sep 2026 | National charities | 3.6K | 4.4% | 4 | ## How are Forest & Bird’s branded searches counted? Brandwave collects information about searches that people make online using Forest & Bird’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “forest & bird” - “forest and bird” ## Which national charities compete with Forest & Bird? - [SPCA](/demand/nz/brands/spca): Head-to-head: /demand/nz/compare/forest-and-bird-vs-spca - [Salvation Army NZ](/demand/nz/brands/salvation-army-nz): Head-to-head: /demand/nz/compare/forest-and-bird-vs-salvation-army-nz - [Red Cross NZ](/demand/nz/brands/red-cross-nz): Head-to-head: /demand/nz/compare/forest-and-bird-vs-red-cross-nz - [World Vision NZ](/demand/nz/brands/world-vision-nz): Head-to-head: /demand/nz/compare/forest-and-bird-vs-world-vision-nz - [Hospice NZ](/demand/nz/brands/hospice-nz): Head-to-head: /demand/nz/compare/forest-and-bird-vs-hospice-nz - [Cancer Society NZ](/demand/nz/brands/cancer-society-nz) - [Starship Foundation](/demand/nz/brands/starship-foundation) - [KidsCan](/demand/nz/brands/kidscan) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Forest & Bird: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/forest-and-bird This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/forest-and-bird. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.