--- title: "Ford Simpson Ltd: search popularity in New Zealand" description: "Ford Simpson Ltd is an accounting firm in Timaru. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/ford-simpson-ltd" publisher: "Brandwave" --- # Ford Simpson Ltd: search popularity in New Zealand Ford Simpson Ltd is an accounting firm in Timaru. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ford Simpson Ltd - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Timaru accounting firms**: 8.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Timaru accounting firms | 5 | 8.6% | 30 | - [Timaru accounting firms](/demand/nz/locations/timaru/accounting-firms) ## Top Timaru accounting firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Ford Simpson Ltd appeared in all three answers. Ford Simpson Ltd is the most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Ford Simpson Ltd | 1st | 3 of 3 | 3 of 3 | | Martin Wakefield | 2nd | 2 of 3 | 2 of 3 | | Sidekick | 3rd | 2 of 3 | 2 of 3 | | HC Partners LP | 4th | 2 of 3 | 2 of 3 | | Solve Chartered Accountants | 5th | 3 of 3 | 3 of 3 | | Foundry56 | Not ranked | 0 of 3 | 0 of 3 | | KPMG | Not ranked | 0 of 3 | 0 of 3 | | Lawson Accounting | Not ranked | 0 of 3 | 0 of 3 | | Tax Link | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Timaru accounting firms - Asked ChatGPT "Which accounting firm should I hire in Timaru, New Zealand?": 1. Martin Wakefield, 2. Ford Simpson Ltd, 3. HC Partners LP, 4. Solve Chartered Accountants - Asked ChatGPT "What are the best accounting firms in Timaru, New Zealand?": 1. Martin Wakefield, 2. Ford Simpson Ltd, 3. HC Partners LP, 4. Solve Chartered Accountants, 5. Sidekick - Asked ChatGPT "What's the best accounting firm in Timaru, New Zealand for a small business?": 1. Sidekick, 2. Ford Simpson Ltd, 3. Solve Chartered Accountants Not named in any answer: Foundry56, KPMG, Lawson Accounting and Tax Link. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Ford Simpson Ltd changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ford Simpson Ltd in New Zealand fell from 90 to 60. - Across the 12 months ending September 2026, Ford Simpson Ltd’s share of searches among Timaru accounting firms in New Zealand decreased from 13.9% to 8.6%. - Across the 12 months ending September 2026, Ford Simpson Ltd’s share of searches among Timaru accounting firms in New Zealand peaked at 13.9% in October 2025 and was lowest at 7.7% in August 2026. - Across the 12 months ending September 2026, Ford Simpson Ltd fell from 4th to 5th among Timaru accounting firms in New Zealand. ## How did search popularity change for New Zealand Timaru accounting firms in September 2026? - In September 2026, Martin Wakefield overtook Solve Chartered Accountants to become the leader among Timaru accounting firms in New Zealand, with 20% of the searches. - In September 2026, Lawson Accounting overtook Tax Link to rank 7th among Timaru accounting firms in New Zealand, with 5.7% of the searches. - In September 2026, Ford Simpson Ltd gained share of searches among Timaru accounting firms in New Zealand, from 7.7% to 8.6%. - In September 2026, KPMG gained share of searches among Timaru accounting firms in New Zealand, from 7.7% to 8.6%. - In September 2026, Tax Link lost share of searches among Timaru accounting firms in New Zealand, from 7.7% to 5.7%. - In September 2026, Foundry56 lost share of searches among Timaru accounting firms in New Zealand, from 12.8% to 11.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Timaru accounting firms | 50 | 13.9% | 4 | | Nov 2025 | Timaru accounting firms | 50 | 13.5% | 4 | | Dec 2025 | Timaru accounting firms | 30 | 10.3% | 4 | | Jan 2026 | Timaru accounting firms | 30 | 10.3% | 4 | | Feb 2026 | Timaru accounting firms | 30 | 9.1% | 5 | | Mar 2026 | Timaru accounting firms | 50 | 12.2% | 4 | | Apr 2026 | Timaru accounting firms | 40 | 12.5% | 2 | | May 2026 | Timaru accounting firms | 30 | 9.1% | 5 | | Jun 2026 | Timaru accounting firms | 30 | 8.6% | 5 | | Jul 2026 | Timaru accounting firms | 30 | 8.3% | 5 | | Aug 2026 | Timaru accounting firms | 30 | 7.7% | 5 | | Sep 2026 | Timaru accounting firms | 30 | 8.6% | 5 | ## How are Ford Simpson Ltd’s branded searches counted? Brandwave collects information about searches that people make online using Ford Simpson Ltd’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ford simpson” - “ford simpson timaru” ## Which Timaru accounting firms compete with Ford Simpson Ltd? - [Martin Wakefield](/demand/nz/brands/martin-wakefield) - [Solve Chartered Accountants](/demand/nz/brands/solve-chartered-accountants): Head-to-head: /demand/nz/compare/ford-simpson-ltd-vs-solve-chartered-accountants - [Sidekick](/demand/nz/brands/sidekick): Head-to-head: /demand/nz/compare/ford-simpson-ltd-vs-sidekick - [Foundry56](/demand/nz/brands/foundry56): Head-to-head: /demand/nz/compare/ford-simpson-ltd-vs-foundry56 - [KPMG](/demand/nz/brands/kpmg-new-zealand): Head-to-head: /demand/nz/compare/ford-simpson-ltd-vs-kpmg-new-zealand - [Lawson Accounting](/demand/nz/brands/lawson-accounting): Head-to-head: /demand/nz/compare/ford-simpson-ltd-vs-lawson-accounting - [Tax Link](/demand/nz/brands/tax-link) - [HC Partners LP](/demand/nz/brands/hc-partners-lp) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ford Simpson Ltd: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/ford-simpson-ltd This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ford-simpson-ltd. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.