---
title: "FootJoy: search popularity in New Zealand"
description: "FootJoy makes golf gloves, shoes and apparel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/footjoy"
publisher: "Brandwave"
---

# FootJoy: search popularity in New Zealand

FootJoy makes golf gloves, shoes and apparel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: FootJoy
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among golf shoe brands**: 0.46%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Golf shoe brands | 5 | 0.46% | 770 |
| Golf glove brands | 3 | 18.5% | 770 |

- [Golf shoe brands](/demand/nz/categories/nz-golf-shoe-brands)
- [Golf glove brands](/demand/nz/categories/nz-golf-glove-brands)

## Top golf shoe brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, FootJoy appeared in all three answers. FootJoy is the most recommended of the five.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| FootJoy | 1st | 3 of 3 | 3 of 3 |
| Ecco | 2nd | 3 of 3 | 3 of 3 |
| Adidas | 3rd | 3 of 3 | 3 of 3 |
| Skechers | 4th | 2 of 3 | 2 of 3 |
| Nike | 5th | 1 of 3 | 1 of 3 |

## Every AI answer about golf shoe brands

- Asked ChatGPT "Which golf shoe brand should I buy in New Zealand?": 1. FootJoy, 2. Adidas, 3. Ecco, 4. Skechers
- Asked ChatGPT "What are the best golf shoe brands in New Zealand?": 1. FootJoy, 2. Ecco, 3. Adidas, 4. Skechers, 5. Nike
- Asked ChatGPT "What's the best golf shoe brand in New Zealand for wet fairways?": 1. FootJoy, 2. Ecco, 3. Adidas

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How has branded search demand for FootJoy changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for FootJoy in New Zealand held steady, from 810 to 770.
- Across the 12 months ending September 2026, FootJoy’s share of searches among golf shoe brands in New Zealand held steady, from 0.5% to 0.46%.
- Across the 12 months ending September 2026, FootJoy’s share of searches among golf glove brands in New Zealand increased from 15.1% to 18.5%.
- Across the 12 months ending September 2026, FootJoy’s share of searches among golf glove brands in New Zealand peaked at 19.9% in March 2026 and was lowest at 13.1% in April 2026.

## How did search popularity change for New Zealand golf shoe brands in September 2026?

- In September 2026, Adidas gained share of searches among golf shoe brands in New Zealand, from 38.7% to 39.8%.
- In September 2026, Skechers gained share of searches among golf shoe brands in New Zealand, from 14.7% to 15.4%.
- In September 2026, Nike lost share of searches among golf shoe brands in New Zealand, from 45.3% to 43.2%.
- Estimated monthly branded searches for Ecco in New Zealand rose 14.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

## How did search popularity change for New Zealand golf glove brands in September 2026?

- In September 2026, TaylorMade overtook Callaway to become the leader among golf glove brands in New Zealand, with 45.6% of the searches.
- In September 2026, FootJoy gained share of searches among golf glove brands in New Zealand, from 15.1% to 18.5%.
- In September 2026, Callaway lost share of searches among golf glove brands in New Zealand, from 42.3% to 35.3%.
- Estimated monthly branded searches for Titleist in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Golf shoe brands | 810 | 0.5% | 5 |
| Nov 2025 | Golf shoe brands | 930 | 0.42% | 5 |
| Dec 2025 | Golf shoe brands | 890 | 0.42% | 5 |
| Jan 2026 | Golf shoe brands | 860 | 0.52% | 5 |
| Feb 2026 | Golf shoe brands | 760 | 0.55% | 5 |
| Mar 2026 | Golf shoe brands | 1.2K | 0.7% | 5 |
| Apr 2026 | Golf shoe brands | 1.2K | 0.74% | 5 |
| May 2026 | Golf shoe brands | 890 | 0.5% | 5 |
| Jun 2026 | Golf shoe brands | 810 | 0.46% | 5 |
| Jul 2026 | Golf shoe brands | 790 | 0.46% | 5 |
| Aug 2026 | Golf shoe brands | 830 | 0.47% | 5 |
| Sep 2026 | Golf shoe brands | 770 | 0.46% | 5 |
| Oct 2025 | Golf glove brands | 810 | 15.1% | 3 |
| Nov 2025 | Golf glove brands | 930 | 16.3% | 3 |
| Dec 2025 | Golf glove brands | 890 | 16.4% | 3 |
| Jan 2026 | Golf glove brands | 860 | 14.2% | 3 |
| Feb 2026 | Golf glove brands | 760 | 13.3% | 3 |
| Mar 2026 | Golf glove brands | 1.2K | 19.9% | 3 |
| Apr 2026 | Golf glove brands | 1.2K | 13.1% | 3 |
| May 2026 | Golf glove brands | 890 | 13.4% | 3 |
| Jun 2026 | Golf glove brands | 810 | 14.4% | 3 |
| Jul 2026 | Golf glove brands | 790 | 14% | 3 |
| Aug 2026 | Golf glove brands | 830 | 15.1% | 3 |
| Sep 2026 | Golf glove brands | 770 | 18.5% | 3 |

## How are FootJoy’s branded searches counted?

Brandwave collects information about searches that people make online using FootJoy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “footjoy”
- “footjoy golf glove”

## Which golf shoe brands compete with FootJoy?

- [Nike](/demand/nz/brands/nike): Head-to-head: /demand/nz/compare/footjoy-vs-nike
- [Adidas](/demand/nz/brands/adidas): Head-to-head: /demand/nz/compare/adidas-vs-footjoy
- [Skechers](/demand/nz/brands/skechers): Head-to-head: /demand/nz/compare/footjoy-vs-skechers
- [Ecco](/demand/nz/brands/ecco-shoes): Head-to-head: /demand/nz/compare/ecco-shoes-vs-footjoy

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "FootJoy: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/footjoy

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/footjoy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
