---
title: "Foot Locker: search popularity and Share of Search in New Zealand"
description: "Foot Locker is a footwear retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/foot-locker"
publisher: "Brandwave"
---

# Foot Locker: search popularity and Share of Search in New Zealand

Foot Locker is a footwear retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Foot Locker
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among footwear retailers**: 30.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Footwear retailers | 2 | 30.2% | 70.9K |

- [Footwear retailers](/demand/nz/categories/nz-footwear-retailers)

## How has branded search demand for Foot Locker changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Foot Locker in New Zealand fell from 88.3K to 70.9K.
- Across the 11 months ending August 2026, Foot Locker’s estimated Share of Search among footwear retailers in New Zealand decreased from 32.1% to 30.2%.
- Across the 11 months ending August 2026, Foot Locker’s estimated Share of Search among footwear retailers in New Zealand peaked at 36.7% in November 2025 and was lowest at 25.6% in January 2026.

## How did search popularity change for New Zealand footwear retailers in August 2026?

- In August 2026, Mi Piaci gained estimated Share of Search among footwear retailers in New Zealand, from 7.5% to 9.8%.
- In August 2026, Foot Locker gained estimated Share of Search among footwear retailers in New Zealand, from 28.4% to 30.2%.
- In August 2026, Platypus gained estimated Share of Search among footwear retailers in New Zealand, from 14.3% to 15.2%.
- In August 2026, Number One Shoes lost estimated Share of Search among footwear retailers in New Zealand, from 38.2% to 32.4%.
- Estimated monthly branded searches for Merchant 1948 in New Zealand rose 20.9% over 11 measured months, from 4.7K to 5.7K in August 2026.
- Estimated monthly branded searches for Hannahs in New Zealand fell 27.8% over 11 measured months, from 17.5K to 12.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Footwear retailers | 88.3K | 32.1% | 2 |
| Nov 2025 | Footwear retailers | 140K | 36.7% | 1 |
| Dec 2025 | Footwear retailers | 110K | 32% | 2 |
| Jan 2026 | Footwear retailers | 73.1K | 25.6% | 2 |
| Feb 2026 | Footwear retailers | 60.3K | 27.3% | 2 |
| Mar 2026 | Footwear retailers | 73.3K | 28.8% | 2 |
| Apr 2026 | Footwear retailers | 74.2K | 27.6% | 2 |
| May 2026 | Footwear retailers | 86.2K | 31.7% | 2 |
| Jun 2026 | Footwear retailers | 85.5K | 32.7% | 2 |
| Jul 2026 | Footwear retailers | 70.7K | 28.4% | 2 |
| Aug 2026 | Footwear retailers | 70.9K | 30.2% | 2 |
| Sep 2026 | Footwear retailers | — | — | — |

## How is Foot Locker measured?

Brandwave collects information about searches that people make online using Foot Locker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “foot locker”
- “foot locker basketball shoes”
- “foot locker boots”
- “foot locker lambton quay”
- “foot locker near me”
- “foot locker northland”
- “foot locker nz”
- “foot locker online”
- “foot locker sale”
- “foot locker shoes”
- “foot locker sylvia park”
- “foot locker tn”
- “foot locker wellington”
- “foot locker westfield”
- “foot locker westgate”
- “footlocker”
- “footlocker boots”
- “footlocker co nz”
- “footlocker near me”
- “footlocker nz”
- “footlocker queen street”
- “footlocker queensgate”
- “footlocker sale”
- “footlocker shoes”
- “footlocker sylvia”
- “footlocker us”
- “footlocker voucher”
- “sylvia park footlocker”
- “the foot locker”

## Which footwear retailers compete with Foot Locker?

- [Number One Shoes](/demand/nz/brands/number-one-shoes): Head-to-head: /demand/nz/compare/foot-locker-vs-number-one-shoes
- [Platypus](/demand/nz/brands/platypus): Head-to-head: /demand/nz/compare/foot-locker-vs-platypus
- [Mi Piaci](/demand/nz/brands/mi-piaci): Head-to-head: /demand/nz/compare/foot-locker-vs-mi-piaci
- [Hannahs](/demand/nz/brands/hannahs): Head-to-head: /demand/nz/compare/foot-locker-vs-hannahs
- [Shoe Clinic](/demand/nz/brands/shoe-clinic): Head-to-head: /demand/nz/compare/foot-locker-vs-shoe-clinic
- [Merchant 1948](/demand/nz/brands/merchant-1948)
- [Wild Pair](/demand/nz/brands/wild-pair)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Foot Locker: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/foot-locker

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/foot-locker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.