---
title: "Food in a Minute: search popularity and Share of Search in New Zealand"
description: "Food in a Minute is a recipe website used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/food-in-a-minute"
publisher: "Brandwave"
---

# Food in a Minute: search popularity and Share of Search in New Zealand

Food in a Minute is a recipe website used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Food in a Minute
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among recipe websites**: 1.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Recipe websites | 6 | 1.9% | 600 |

- [Recipe websites](/demand/nz/categories/nz-recipe-websites)

## How has branded search demand for Food in a Minute changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Food in a Minute in New Zealand fell from 760 to 600.
- Across the 11 months ending August 2026, Food in a Minute fell from 5th to 6th among recipe websites in New Zealand.

## How did search popularity change for New Zealand recipe websites in August 2026?

- In August 2026, Recipe Tin Eats lost estimated Share of Search among recipe websites in New Zealand, from 76.9% to 76.2%.
- Allrecipes’ estimated Share of Search among recipe websites in New Zealand has gained ground for 3 months in a row, from 2.7% to 3.3% in August 2026.
- In August 2026, taste.com.au rose from 6th to 5th among recipe websites in New Zealand.
- In August 2026, Food in a Minute fell from 5th to 6th among recipe websites in New Zealand.
- Estimated monthly branded searches for Nadia Lim in New Zealand fell 67.8% over 11 measured months, from 12.5K to 4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Recipe websites | 760 | 2.1% | 5 |
| Nov 2025 | Recipe websites | 740 | 2.5% | 5 |
| Dec 2025 | Recipe websites | 850 | 2.5% | 6 |
| Jan 2026 | Recipe websites | 710 | 2.6% | 5 |
| Feb 2026 | Recipe websites | 640 | 2.5% | 6 |
| Mar 2026 | Recipe websites | 710 | 2.6% | 5 |
| Apr 2026 | Recipe websites | 770 | 2.5% | 5 |
| May 2026 | Recipe websites | 600 | 1.9% | 5 |
| Jun 2026 | Recipe websites | 680 | 2.2% | 5 |
| Jul 2026 | Recipe websites | 650 | 2.1% | 5 |
| Aug 2026 | Recipe websites | 600 | 1.9% | 6 |
| Sep 2026 | Recipe websites | — | — | — |

## How is Food in a Minute measured?

Brandwave collects information about searches that people make online using Food in a Minute’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “food in a minute”
- “food in a minute dinner ideas”
- “food in a minute near me”
- “food in a minute nz”
- “food in a minute recipe”
- “foodinaminute”
- “foodinaminute co nz”
- “foodinaminute nz”
- “foodinaminute recipe”

## Which recipe websites compete with Food in a Minute?

- [Recipe Tin Eats](/demand/nz/brands/recipe-tin-eats): Head-to-head: /demand/nz/compare/food-in-a-minute-vs-recipe-tin-eats
- [Nadia Lim](/demand/nz/brands/nadia-lim): Head-to-head: /demand/nz/compare/food-in-a-minute-vs-nadia-lim
- [BBC Good Food](/demand/nz/brands/bbc-good-food): Head-to-head: /demand/nz/compare/bbc-good-food-vs-food-in-a-minute
- [Allrecipes](/demand/nz/brands/allrecipes): Head-to-head: /demand/nz/compare/allrecipes-vs-food-in-a-minute
- [taste.com.au](/demand/nz/brands/taste-com-au): Head-to-head: /demand/nz/compare/food-in-a-minute-vs-taste-com-au

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Food in a Minute: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/food-in-a-minute

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/food-in-a-minute. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.