---
title: "Fonterra: search popularity and Share of Search in New Zealand"
description: "Fonterra is an agricultural co-operative in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/fonterra"
publisher: "Brandwave"
---

# Fonterra: search popularity and Share of Search in New Zealand

Fonterra is an agricultural co-operative in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Fonterra
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among agricultural co-operatives**: 46.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Agricultural co-operatives | 1 | 46.3% | 21.1K |

- [Agricultural co-operatives](/demand/nz/categories/nz-agricultural-cooperatives)

## How has branded search demand for Fonterra changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Fonterra in New Zealand fell from 29.1K to 21.1K.
- Across the 11 months ending August 2026, Fonterra’s estimated Share of Search among agricultural co-operatives in New Zealand decreased from 49.7% to 46.3%.
- Across the 11 months ending August 2026, Fonterra’s estimated Share of Search among agricultural co-operatives in New Zealand peaked at 53.6% in December 2025 and was lowest at 46.3% in August 2026.

## How did search popularity change for New Zealand agricultural co-operatives in August 2026?

- In August 2026, Ravensdown overtook Silver Fern Farms to rank 2nd among agricultural co-operatives in New Zealand, at 18%.
- In August 2026, Ballance Agri-Nutrients overtook Silver Fern Farms to rank 3rd among agricultural co-operatives in New Zealand, at 15.8%.
- In August 2026, Fonterra lost estimated Share of Search among agricultural co-operatives in New Zealand, from 51.8% to 46.3%.
- In August 2026, Alliance Group lost estimated Share of Search among agricultural co-operatives in New Zealand, from 4.2% to 3%.
- In August 2026, Silver Fern Farms lost estimated Share of Search among agricultural co-operatives in New Zealand, from 13% to 11.9%.
- In August 2026, LIC lost estimated Share of Search among agricultural co-operatives in New Zealand, from 5.5% to 4.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Agricultural co-operatives | 29.1K | 49.7% | 1 |
| Nov 2025 | Agricultural co-operatives | 25K | 49.3% | 1 |
| Dec 2025 | Agricultural co-operatives | 20.3K | 53.6% | 1 |
| Jan 2026 | Agricultural co-operatives | 17.4K | 47.4% | 1 |
| Feb 2026 | Agricultural co-operatives | 20.2K | 48.6% | 1 |
| Mar 2026 | Agricultural co-operatives | 24.6K | 48% | 1 |
| Apr 2026 | Agricultural co-operatives | 19.8K | 48.7% | 1 |
| May 2026 | Agricultural co-operatives | 20.1K | 49.5% | 1 |
| Jun 2026 | Agricultural co-operatives | 20.4K | 49.5% | 1 |
| Jul 2026 | Agricultural co-operatives | 20.9K | 51.8% | 1 |
| Aug 2026 | Agricultural co-operatives | 21.1K | 46.3% | 1 |
| Sep 2026 | Agricultural co-operatives | — | — | — |

## How is Fonterra measured?

Brandwave collects information about searches that people make online using Fonterra’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “fonterra”
- “fonterra au”
- “fonterra brand”
- “fonterra cambridge”
- “fonterra canpac”
- “fonterra cheese”
- “fonterra co-op”
- “fonterra com”
- “fonterra company”
- “fonterra contact”
- “fonterra dairy”
- “fonterra milk”
- “fonterra milk price”
- “fonterra milky way”
- “fonterra near me”
- “fonterra new zealand”
- “fonterra nz”
- “fonterra sites”
- “fonterra te rapa”
- “fonterra whareroa”
- “miles hurrell fonterra”
- “my fonterra”
- “my fonterra milkyway”
- “peter mcbride fonterra”

## Which agricultural co-operatives compete with Fonterra?

- [Ravensdown](/demand/nz/brands/ravensdown): Head-to-head: /demand/nz/compare/fonterra-vs-ravensdown
- [Ballance Agri-Nutrients](/demand/nz/brands/ballance-agri-nutrients): Head-to-head: /demand/nz/compare/ballance-agri-nutrients-vs-fonterra
- [Silver Fern Farms](/demand/nz/brands/silver-fern-farms): Head-to-head: /demand/nz/compare/fonterra-vs-silver-fern-farms
- [LIC](/demand/nz/brands/lic): Head-to-head: /demand/nz/compare/fonterra-vs-lic
- [Alliance Group](/demand/nz/brands/alliance-group): Head-to-head: /demand/nz/compare/alliance-group-vs-fonterra

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Fonterra: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/fonterra

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/fonterra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.