---
title: "Flying Kiwi: search popularity and Share of Search in New Zealand"
description: "Flying Kiwi runs guided tours that New Zealanders and visitors book. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/flying-kiwi"
publisher: "Brandwave"
---

# Flying Kiwi: search popularity and Share of Search in New Zealand

Flying Kiwi runs guided tours that New Zealanders and visitors book. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Flying Kiwi
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among tour operators**: 27.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tour operators | 1 | 27.7% | 9.9K |

- [Tour operators](/demand/nz/categories/nz-tour-operators)

## How has branded search demand for Flying Kiwi changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Flying Kiwi in New Zealand rose from 2.9K to 9.9K.
- Across the 11 months ending August 2026, Flying Kiwi’s estimated Share of Search among tour operators in New Zealand increased from 8.7% to 27.7%.
- Across the 11 months ending August 2026, Flying Kiwi’s estimated Share of Search among tour operators in New Zealand peaked at 27.7% in August 2026 and was lowest at 1.6% in January 2026.
- Across the 11 months ending August 2026, Flying Kiwi rose from 5th to 1st among tour operators in New Zealand.

## How did search popularity change for New Zealand tour operators in August 2026?

- In August 2026, Flying Kiwi overtook RealNZ to take the highest estimated Share of Search among tour operators in New Zealand, at 27.7%.
- In August 2026, Contiki lost estimated Share of Search among tour operators in New Zealand, from 25.6% to 21.7%.
- In August 2026, G Adventures lost estimated Share of Search among tour operators in New Zealand, from 11.6% to 8.4%.
- In August 2026, RealNZ lost estimated Share of Search among tour operators in New Zealand, from 23.5% to 20.9%.
- In August 2026, Intrepid Travel lost estimated Share of Search among tour operators in New Zealand, from 15.7% to 15.2%.
- Haka Tours’ estimated Share of Search among tour operators in New Zealand has lost ground for 3 months in a row, from 0.91% to 0.39% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tour operators | 2.9K | 8.7% | 5 |
| Nov 2025 | Tour operators | 4.5K | 11.6% | 4 |
| Dec 2025 | Tour operators | 3.6K | 9.6% | 5 |
| Jan 2026 | Tour operators | 750 | 1.6% | 7 |
| Feb 2026 | Tour operators | 3K | 7.8% | 6 |
| Mar 2026 | Tour operators | 5.5K | 15.5% | 3 |
| Apr 2026 | Tour operators | 2.9K | 9% | 5 |
| May 2026 | Tour operators | 8.1K | 22.5% | 1 |
| Jun 2026 | Tour operators | 8.1K | 24.2% | 1 |
| Jul 2026 | Tour operators | 5.4K | 17.3% | 3 |
| Aug 2026 | Tour operators | 9.9K | 27.7% | 1 |
| Sep 2026 | Tour operators | — | — | — |

## How is Flying Kiwi measured?

Brandwave collects information about searches that people make online using Flying Kiwi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “flying kiwi”
- “flying kiwi near me”
- “flyingkiwi”
- “flyingkiwi com”
- “the flying kiwi”

## Which tour operators compete with Flying Kiwi?

- [Contiki](/demand/nz/brands/contiki): Head-to-head: /demand/nz/compare/contiki-vs-flying-kiwi
- [RealNZ](/demand/nz/brands/realnz): Head-to-head: /demand/nz/compare/flying-kiwi-vs-realnz
- [Intrepid Travel](/demand/nz/brands/intrepid-travel): Head-to-head: /demand/nz/compare/flying-kiwi-vs-intrepid-travel
- [G Adventures](/demand/nz/brands/g-adventures): Head-to-head: /demand/nz/compare/flying-kiwi-vs-g-adventures
- [Topdeck](/demand/nz/brands/topdeck): Head-to-head: /demand/nz/compare/flying-kiwi-vs-topdeck
- [Kiwi Experience](/demand/nz/brands/kiwi-experience)
- [Haka Tours](/demand/nz/brands/haka-tours)
- [Stray](/demand/nz/brands/stray)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Flying Kiwi: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/flying-kiwi

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/flying-kiwi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.