--- title: "Florsheim: search popularity in New Zealand" description: "Florsheim makes men’s dress shoes and boots. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/florsheim" publisher: "Brandwave" --- # Florsheim: search popularity in New Zealand Florsheim makes men’s dress shoes and boots. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Florsheim - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among dress boots brands**: 1.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dress boots brands | 6 | 1.5% | 880 | - [Dress boots brands](/demand/nz/categories/nz-dress-boots-brands) ## Top dress boots brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Florsheim was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Florsheim is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | R.M.Williams | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Florsheim | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Merchant 1948 | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Blundstone | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | UGG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Timberland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dress boots brands - Asked ChatGPT "Which dress boots brand should I buy in New Zealand?": 1. R.M.Williams, 2. Merchant 1948, 3. Florsheim, 4. Blundstone - Asked ChatGPT "What are the best dress boots brands in New Zealand?": 1. R.M.Williams, 2. Florsheim, 3. Merchant 1948 - Asked ChatGPT "What's the best dress boots brand in New Zealand for everyday wear?": 1. R.M.Williams, 2. Blundstone, 3. Florsheim, 4. Merchant 1948 - Searched Google, AI Overview "boots for work": 1. Blundstone - Searched Google, AI Overview "dress boots nz": 1. R.M.Williams, 2. Florsheim, 3. Merchant 1948 Not named in any answer: UGG and Timberland. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Florsheim changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Florsheim in New Zealand rose from 590 to 880. - Across the 12 months ending September 2026, Florsheim’s share of searches among dress boots brands in New Zealand peaked at 2% in March 2026 and was lowest at 0.68% in December 2025. ## How did search popularity change for New Zealand dress boots brands in September 2026? - In September 2026, Merchant 1948 gained share of searches among dress boots brands in New Zealand, from 5% to 6.7%. - In September 2026, Timberland gained share of searches among dress boots brands in New Zealand, from 14.1% to 15.5%. - In September 2026, Blundstone gained share of searches among dress boots brands in New Zealand, from 7.2% to 8.6%. - In September 2026, R.M.Williams gained share of searches among dress boots brands in New Zealand, from 15.6% to 17%. - In September 2026, Florsheim gained share of searches among dress boots brands in New Zealand, from 0.93% to 1.5%. - In September 2026, UGG lost share of searches among dress boots brands in New Zealand, from 57.1% to 50.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dress boots brands | 590 | 1% | 6 | | Nov 2025 | Dress boots brands | 720 | 0.91% | 6 | | Dec 2025 | Dress boots brands | 590 | 0.68% | 6 | | Jan 2026 | Dress boots brands | 590 | 0.98% | 6 | | Feb 2026 | Dress boots brands | 590 | 1.1% | 6 | | Mar 2026 | Dress boots brands | 1.3K | 2% | 6 | | Apr 2026 | Dress boots brands | 720 | 0.93% | 6 | | May 2026 | Dress boots brands | 720 | 0.83% | 6 | | Jun 2026 | Dress boots brands | 720 | 0.95% | 6 | | Jul 2026 | Dress boots brands | 590 | 0.75% | 6 | | Aug 2026 | Dress boots brands | 720 | 0.93% | 6 | | Sep 2026 | Dress boots brands | 880 | 1.5% | 6 | ## How are Florsheim’s branded searches counted? Brandwave collects information about searches that people make online using Florsheim’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “florsheim” ## Which dress boots brands compete with Florsheim? - [UGG](/demand/nz/brands/ugg): Head-to-head: /demand/nz/compare/florsheim-vs-ugg - [R.M.Williams](/demand/nz/brands/r-m-williams): Head-to-head: /demand/nz/compare/florsheim-vs-r-m-williams - [Timberland](/demand/nz/brands/timberland): Head-to-head: /demand/nz/compare/florsheim-vs-timberland - [Blundstone](/demand/nz/brands/blundstone): Head-to-head: /demand/nz/compare/blundstone-vs-florsheim - [Merchant 1948](/demand/nz/brands/merchant-1948): Head-to-head: /demand/nz/compare/florsheim-vs-merchant-1948 ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Florsheim: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/florsheim This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/florsheim. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.