--- title: "Float Mortgages: search popularity and Share of Search in New Zealand" description: "An Auckland mortgage and insurance advice firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/float-mortgages" publisher: "Brandwave" --- # Float Mortgages: search popularity and Share of Search in New Zealand An Auckland mortgage and insurance advice firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Float Mortgages - **Owned by**: Float Financial Advisers - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among mortgage advisers**: 1.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | mortgage advisers | 12 | 1.7% | 390 | - [New Zealand mortgage advisers](/demand/nz/categories/nz-mortgage-advisers) ## How has branded search demand for Float Mortgages changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Float Mortgages in New Zealand rose from 320 to 390. - Across the 11 months ending August 2026, Float Mortgages fell from 11th to 12th among mortgage advisers in New Zealand. ## How did search popularity change for New Zealand mortgage advisers in August 2026? - In August 2026, Star Mortgage overtook The Mortgage Supply Co to rank 11th among mortgage advisers in New Zealand, at 2.1%. - In August 2026, Mike Pero gained estimated Share of Search among mortgage advisers in New Zealand, from 5.1% to 6.1%. - In August 2026, Tony Mounce Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.5% to 2.2%. - In August 2026, Float Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.2% to 1.7%. - In August 2026, NZHL lost estimated Share of Search among mortgage advisers in New Zealand, from 30.4% to 28.4%. - In August 2026, Squirrel lost estimated Share of Search among mortgage advisers in New Zealand, from 25.8% to 25.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | mortgage advisers | 320 | 1.3% | 11 | | Nov 2025 | mortgage advisers | 320 | 1.3% | 11 | | Dec 2025 | mortgage advisers | 260 | 1.4% | 11 | | Jan 2026 | mortgage advisers | 260 | 1.1% | 11 | | Feb 2026 | mortgage advisers | 390 | 1.5% | 10 | | Mar 2026 | mortgage advisers | 390 | 1.5% | 11 | | Apr 2026 | mortgage advisers | 260 | 1.2% | 11 | | May 2026 | mortgage advisers | 260 | 1.1% | 12 | | Jun 2026 | mortgage advisers | 260 | 1.2% | 13 | | Jul 2026 | mortgage advisers | 260 | 1.2% | 12 | | Aug 2026 | mortgage advisers | 390 | 1.7% | 12 | | Sep 2026 | mortgage advisers | — | — | — | ## How is Float Mortgages measured? Brandwave collects information about searches that people make online using Float Mortgages’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “float mortgage” - “float mortgages” ## Which mortgage advisers compete with Float Mortgages? - [NZHL](/demand/nz/brands/nzhl) - [Squirrel](/demand/nz/brands/squirrel) - [Loan Market](/demand/nz/brands/loan-market) - [Mike Pero](/demand/nz/brands/mike-pero) - [Lighthouse Financial](/demand/nz/brands/lighthouse-financial) - [Global Finance](/demand/nz/brands/global-finance) - [Mortgage HQ](/demand/nz/brands/mortgage-hq) - [Vega](/demand/nz/brands/vega) - [Mortgage Link](/demand/nz/brands/mortgage-link): Head-to-head: /demand/nz/compare/float-mortgages-vs-mortgage-link - [Tony Mounce Mortgages](/demand/nz/brands/tony-mounce-mortgages): Head-to-head: /demand/nz/compare/float-mortgages-vs-tony-mounce-mortgages - [Star Mortgage](/demand/nz/brands/star-mortgage): Head-to-head: /demand/nz/compare/float-mortgages-vs-star-mortgage - [The Mortgage Supply Co](/demand/nz/brands/mortgage-supply-co): Head-to-head: /demand/nz/compare/float-mortgages-vs-mortgage-supply-co - [Kris Pedersen Mortgages](/demand/nz/brands/kris-pedersen-mortgages): Head-to-head: /demand/nz/compare/float-mortgages-vs-kris-pedersen-mortgages - [Kiwi Mortgages](/demand/nz/brands/kiwi-mortgages) - [Mortgage Lab](/demand/nz/brands/mortgage-lab) - [Opes Mortgages](/demand/nz/brands/opes-mortgages) - [Roost](/demand/nz/brands/roost) - [Mortgage Express](/demand/nz/brands/mortgage-express) - [Stephanie Murray Mortgages](/demand/nz/brands/stephanie-murray-mortgages) - [Mortgage Managers](/demand/nz/brands/mortgage-managers) - [Twine](/demand/nz/brands/twine-advisers) ## Who owns Float Mortgages? Float Mortgages is owned by Float Financial Advisers. Brandwave does not track any other brands owned by Float Financial Advisers. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Float Mortgages? Float Mortgages is owned by Float Financial Advisers. Brandwave does not track any other brands owned by Float Financial Advisers. ## Cite this page Brandwave. "Float Mortgages: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/float-mortgages This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/float-mortgages. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.