---
title: "Flo: search popularity and Share of Search in New Zealand"
description: "A period, ovulation, and pregnancy tracking app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/flo"
publisher: "Brandwave"
---

# Flo: search popularity and Share of Search in New Zealand

A period, ovulation, and pregnancy tracking app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Flo
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among period tracking apps**: 25.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Period tracking apps | 2 | 25.2% | 360 |

- [Period tracking apps](/demand/nz/categories/nz-period-tracking-apps)

## How has branded search demand for Flo changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Flo in New Zealand rose from 250 to 360.
- Across the 11 months ending August 2026, Flo’s estimated Share of Search among period tracking apps in New Zealand decreased from 41% to 25.2%.
- Across the 11 months ending August 2026, Flo’s estimated Share of Search among period tracking apps in New Zealand peaked at 49.5% in June 2026 and was lowest at 25.2% in August 2026.
- Across the 11 months ending August 2026, Flo fell from 1st to 2nd among period tracking apps in New Zealand.

## How did search popularity change for New Zealand period tracking apps in August 2026?

- In August 2026, Stardust overtook Natural Cycles to rank 3rd among period tracking apps in New Zealand, at 10.5%.
- In August 2026, Clue gained estimated Share of Search among period tracking apps in New Zealand, from 49.7% to 55.2%.
- In August 2026, Natural Cycles gained estimated Share of Search among period tracking apps in New Zealand, from 8.4% to 9.1%.
- In August 2026, Flo lost estimated Share of Search among period tracking apps in New Zealand, from 35.6% to 25.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Period tracking apps | 250 | 41% | 1 |
| Nov 2025 | Period tracking apps | 240 | 40% | 1 |
| Dec 2025 | Period tracking apps | 220 | 38.6% | 1 |
| Jan 2026 | Period tracking apps | 330 | 39.3% | 1 |
| Feb 2026 | Period tracking apps | 350 | 36.8% | 1 |
| Mar 2026 | Period tracking apps | 390 | 36.1% | 2 |
| Apr 2026 | Period tracking apps | 320 | 32% | 2 |
| May 2026 | Period tracking apps | 700 | 44.9% | 1 |
| Jun 2026 | Period tracking apps | 970 | 49.5% | 1 |
| Jul 2026 | Period tracking apps | 680 | 35.6% | 2 |
| Aug 2026 | Period tracking apps | 360 | 25.2% | 2 |
| Sep 2026 | Period tracking apps | — | — | — |

## How is Flo measured?

Brandwave collects information about searches that people make online using Flo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “flo app”
- “flo app period tracker”
- “flo cycle”
- “flo ovulation”
- “flo period tracker”

## Which period tracking apps compete with Flo?

- [Clue](/demand/nz/brands/clue): Head-to-head: /demand/nz/compare/clue-vs-flo
- [Stardust](/demand/nz/brands/stardust): Head-to-head: /demand/nz/compare/flo-vs-stardust
- [Natural Cycles](/demand/nz/brands/natural-cycles): Head-to-head: /demand/nz/compare/flo-vs-natural-cycles

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Flo: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/flo

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/flo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.