--- title: "Flo & Frankie: search popularity in New Zealand" description: "A New Zealand women’s fashion boutique selling online and in stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/flo-and-frankie" publisher: "Brandwave" --- # Flo & Frankie: search popularity in New Zealand A New Zealand women’s fashion boutique selling online and in stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Flo & Frankie - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among women's fashion retailers**: 0.45% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Women's fashion retailers | 10 | 0.45% | 2.9K | | Online fashion retailers | 13 | 0.45% | 2.9K | - [Women's fashion retailers](/demand/nz/categories/nz-womens-fashion-retailers) - [Online fashion retailers](/demand/nz/categories/nz-online-fashion-retailers) ## Top women's fashion retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Flo & Frankie was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Flo & Frankie is the third most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Glassons | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Max | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Flo & Frankie | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Witchery | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Country Road | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Postie | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | H&M | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Cotton On | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zara | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Seed Heritage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about women's fashion retailers - Asked ChatGPT "Which women's fashion retailer should I shop at in New Zealand?": 1. Glassons, 2. Flo & Frankie, 3. Max, 4. Postie - Asked ChatGPT "What are the best women's fashion retailers in New Zealand?": 1. Glassons, 2. Country Road, 3. Flo & Frankie, 4. Max, 5. H&M - Asked ChatGPT "What's the best women's fashion retailer in New Zealand for everyday clothing?": 1. Glassons - Searched Google, AI Overview "women's fashion nz": 1. Witchery, 2. Max - Searched Google, AI Overview "women's clothing stores nz": 1. Postie Not named in any answer: Cotton On, Zara and Seed Heritage. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Flo & Frankie changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Flo & Frankie in New Zealand fell from 3.6K to 2.9K. - Across the 12 months ending September 2026, Flo & Frankie’s share of searches among women's fashion retailers in New Zealand held steady, from 0.57% to 0.45%. - Across the 12 months ending September 2026, Flo & Frankie’s share of searches among online fashion retailers in New Zealand held steady, from 0.55% to 0.45%. ## How did search popularity change for New Zealand women's fashion retailers in September 2026? - In September 2026, Country Road gained share of searches among women's fashion retailers in New Zealand, from 8.4% to 10%. - In September 2026, H&M lost share of searches among women's fashion retailers in New Zealand, from 7.9% to 7.4%. - Estimated monthly branded searches for Zara in New Zealand rose 20.8% over 12 measured months, from 38K to 45.9K in September 2026. - Estimated monthly branded searches for Flo & Frankie in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## How did search popularity change for New Zealand online fashion retailers in September 2026? - In September 2026, The Iconic overtook ASOS and Max to rank 5th among online fashion retailers in New Zealand, with 4.4% of the searches. - In September 2026, ASOS lost share of searches among online fashion retailers in New Zealand, from 3.7% to 3.1%. - In September 2026, Hello Molly rose from 12th to 11th among online fashion retailers in New Zealand. - In September 2026, Boohoo fell from 11th to 12th among online fashion retailers in New Zealand. - Estimated monthly branded searches for Showpo in New Zealand fell 31.8% over 12 measured months, from 15.8K to 10.8K in September 2026. - Estimated monthly branded searches for White Fox Boutique in New Zealand fell 31.4% over 12 measured months, from 1.9K to 1.3K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Women's fashion retailers | 3.6K | 0.57% | 10 | | Nov 2025 | Women's fashion retailers | 4.4K | 0.53% | 10 | | Dec 2025 | Women's fashion retailers | 4.4K | 0.53% | 10 | | Jan 2026 | Women's fashion retailers | 3.6K | 0.59% | 10 | | Feb 2026 | Women's fashion retailers | 2.9K | 0.5% | 10 | | Mar 2026 | Women's fashion retailers | 2.9K | 0.4% | 10 | | Apr 2026 | Women's fashion retailers | 2.9K | 0.39% | 10 | | May 2026 | Women's fashion retailers | 2.9K | 0.39% | 10 | | Jun 2026 | Women's fashion retailers | 2.4K | 0.36% | 10 | | Jul 2026 | Women's fashion retailers | 2.9K | 0.42% | 10 | | Aug 2026 | Women's fashion retailers | 2.9K | 0.45% | 10 | | Sep 2026 | Women's fashion retailers | 2.9K | 0.45% | 10 | | Oct 2025 | Online fashion retailers | 3.6K | 0.55% | 13 | | Nov 2025 | Online fashion retailers | 4.4K | 0.64% | 13 | | Dec 2025 | Online fashion retailers | 4.4K | 0.73% | 13 | | Jan 2026 | Online fashion retailers | 3.6K | 0.69% | 13 | | Feb 2026 | Online fashion retailers | 2.9K | 0.56% | 13 | | Mar 2026 | Online fashion retailers | 2.9K | 0.46% | 13 | | Apr 2026 | Online fashion retailers | 2.9K | 0.45% | 13 | | May 2026 | Online fashion retailers | 2.9K | 0.45% | 13 | | Jun 2026 | Online fashion retailers | 2.4K | 0.38% | 13 | | Jul 2026 | Online fashion retailers | 2.9K | 0.5% | 13 | | Aug 2026 | Online fashion retailers | 2.9K | 0.45% | 13 | | Sep 2026 | Online fashion retailers | 2.9K | 0.45% | 13 | ## How are Flo & Frankie’s branded searches counted? Brandwave collects information about searches that people make online using Flo & Frankie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “flo & frankie” ## Which women's fashion retailers compete with Flo & Frankie? - [Cotton On](/demand/nz/brands/cotton-on) - [Glassons](/demand/nz/brands/glassons) - [Postie](/demand/nz/brands/postie) - [Country Road](/demand/nz/brands/country-road) - [H&M](/demand/nz/brands/h-and-m): Head-to-head: /demand/nz/compare/flo-and-frankie-vs-h-and-m - [Zara](/demand/nz/brands/zara): Head-to-head: /demand/nz/compare/flo-and-frankie-vs-zara - [Max](/demand/nz/brands/max): Head-to-head: /demand/nz/compare/flo-and-frankie-vs-max - [Witchery](/demand/nz/brands/witchery): Head-to-head: /demand/nz/compare/flo-and-frankie-vs-witchery - [Seed Heritage](/demand/nz/brands/seed-heritage): Head-to-head: /demand/nz/compare/flo-and-frankie-vs-seed-heritage ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Flo & Frankie: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/flo-and-frankie This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/flo-and-frankie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.