---
title: "Flexfit: search popularity in New Zealand"
description: "Flexfit makes caps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/flexfit"
publisher: "Brandwave"
---

# Flexfit: search popularity in New Zealand

Flexfit makes caps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Flexfit
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among cap brands**: 4.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cap brands | 5 | 4.7% | 260 |

- [Cap brands](/demand/nz/categories/nz-hat-brands)

## Top cap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Flexfit did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| New Era | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| AS Colour | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Patagonia | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Mitchell & Ness | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Flexfit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cap brands

- Asked ChatGPT "Which cap brand should I buy in New Zealand?": 1. New Era, 2. AS Colour, 3. Patagonia
- Asked ChatGPT "What are the best cap brands in New Zealand?": 1. AS Colour, 2. New Era, 3. Patagonia
- Asked ChatGPT "What's the best cap brand in New Zealand for everyday wear?": 1. AS Colour, 2. New Era
- Searched Google, AI Overview "best cap brand": 1. New Era, 2. Patagonia
- Searched Google, AI Overview "men's cap brand": 1. New Era

Not named in any answer: Mitchell & Ness and Flexfit.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Flexfit changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Flexfit in New Zealand fell from 310 to 260.
- Across the 12 months ending September 2026, Flexfit’s share of searches among cap brands in New Zealand decreased from 5.4% to 4.7%.
- Across the 12 months ending September 2026, Flexfit’s share of searches among cap brands in New Zealand peaked at 5.4% in October 2025 and was lowest at 3.3% in July 2026.

## How did search popularity change for New Zealand cap brands in September 2026?

- In September 2026, AS Colour overtook Mitchell & Ness to rank 2nd among cap brands in New Zealand, with 14.2% of the searches.
- In September 2026, Patagonia gained share of searches among cap brands in New Zealand, from 8.2% to 9.7%.
- In September 2026, New Era lost share of searches among cap brands in New Zealand, from 60.8% to 58.2%.
- In September 2026, Mitchell & Ness lost share of searches among cap brands in New Zealand, from 15.3% to 13.1%.
- Estimated monthly branded searches for Flexfit in New Zealand fell 16.1% over 12 measured months, from 310 to 260 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cap brands | 310 | 5.4% | 5 |
| Nov 2025 | Cap brands | 330 | 4.1% | 5 |
| Dec 2025 | Cap brands | 350 | 4.6% | 5 |
| Jan 2026 | Cap brands | 280 | 4.6% | 5 |
| Feb 2026 | Cap brands | 190 | 3.9% | 5 |
| Mar 2026 | Cap brands | 210 | 4.1% | 5 |
| Apr 2026 | Cap brands | 190 | 4% | 5 |
| May 2026 | Cap brands | 190 | 4% | 5 |
| Jun 2026 | Cap brands | 210 | 4% | 5 |
| Jul 2026 | Cap brands | 160 | 3.3% | 5 |
| Aug 2026 | Cap brands | 260 | 4.5% | 5 |
| Sep 2026 | Cap brands | 260 | 4.7% | 5 |

## How are Flexfit’s branded searches counted?

Brandwave collects information about searches that people make online using Flexfit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “flexfit”
- “flexfit cap”

## Which cap brands compete with Flexfit?

- [New Era](/demand/nz/brands/new-era): Head-to-head: /demand/nz/compare/flexfit-vs-new-era
- [AS Colour](/demand/nz/brands/as-colour): Head-to-head: /demand/nz/compare/as-colour-vs-flexfit
- [Mitchell & Ness](/demand/nz/brands/mitchell-and-ness): Head-to-head: /demand/nz/compare/flexfit-vs-mitchell-and-ness
- [Patagonia](/demand/nz/brands/patagonia): Head-to-head: /demand/nz/compare/flexfit-vs-patagonia

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Flexfit: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/flexfit

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/flexfit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.