---
title: "Flex Fitness: search popularity and Share of Search in New Zealand"
description: "New Zealand-owned 24-hour fitness clubs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/flex-fitness"
publisher: "Brandwave"
---

# Flex Fitness: search popularity and Share of Search in New Zealand

New Zealand-owned 24-hour fitness clubs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Flex Fitness
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among gym and fitness club brands**: 9.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Gym and fitness club brands | 4 | 9.1% | 18.3K |

- [Gym and fitness club brands](/demand/nz/categories/gym-and-fitness-clubs)

## How has branded search demand for Flex Fitness changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Flex Fitness in New Zealand held steady at 18.3K.
- Across the 11 months ending August 2026, Flex Fitness’ estimated Share of Search among gym and fitness club brands in New Zealand peaked at 9.1% in August 2026 and was lowest at 7.7% in June 2026.

## How did search popularity change for New Zealand gym and fitness club brands in August 2026?

- In August 2026, Anytime Fitness overtook Les Mills to rank 2nd among gym and fitness club brands in New Zealand, at 13.7%.
- In August 2026, CityFitness gained estimated Share of Search among gym and fitness club brands in New Zealand, from 42.6% to 45.6%.
- In August 2026, Flex Fitness gained estimated Share of Search among gym and fitness club brands in New Zealand, from 8.5% to 9.1%.
- In August 2026, Les Mills lost estimated Share of Search among gym and fitness club brands in New Zealand, from 14.6% to 12.7%.
- In August 2026, Snap Fitness lost estimated Share of Search among gym and fitness club brands in New Zealand, from 8.4% to 7.4%.
- In August 2026, Jetts lost estimated Share of Search among gym and fitness club brands in New Zealand, from 8.3% to 7.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gym and fitness club brands | 18.3K | 9% | 4 |
| Nov 2025 | Gym and fitness club brands | 18.3K | 9.1% | 4 |
| Dec 2025 | Gym and fitness club brands | 18.4K | 9% | 4 |
| Jan 2026 | Gym and fitness club brands | 22.5K | 8.4% | 4 |
| Feb 2026 | Gym and fitness club brands | 18.3K | 8.4% | 4 |
| Mar 2026 | Gym and fitness club brands | 18.4K | 8.3% | 4 |
| Apr 2026 | Gym and fitness club brands | 18.3K | 8.8% | 4 |
| May 2026 | Gym and fitness club brands | 15K | 8% | 4 |
| Jun 2026 | Gym and fitness club brands | 15K | 7.7% | 4 |
| Jul 2026 | Gym and fitness club brands | 15K | 8.5% | 4 |
| Aug 2026 | Gym and fitness club brands | 18.3K | 9.1% | 4 |
| Sep 2026 | Gym and fitness club brands | — | — | — |

## How is Flex Fitness measured?

Brandwave collects information about searches that people make online using Flex Fitness’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “flex fitness”
- “flex fitness nz”

## Which gym and fitness club brands compete with Flex Fitness?

- [CityFitness](/demand/nz/brands/cityfitness): Head-to-head: /demand/nz/compare/cityfitness-vs-flex-fitness
- [Anytime Fitness](/demand/nz/brands/anytime-fitness): Head-to-head: /demand/nz/compare/anytime-fitness-vs-flex-fitness
- [Les Mills](/demand/nz/brands/les-mills): Head-to-head: /demand/nz/compare/flex-fitness-vs-les-mills
- [Snap Fitness](/demand/nz/brands/snap-fitness): Head-to-head: /demand/nz/compare/flex-fitness-vs-snap-fitness
- [Jetts](/demand/nz/brands/jetts): Head-to-head: /demand/nz/compare/flex-fitness-vs-jetts
- [Body Fit Training](/demand/nz/brands/body-fit-training)
- [F45 Training](/demand/nz/brands/f45-training)
- [JustWorkout](/demand/nz/brands/justworkout)
- [Plus Fitness](/demand/nz/brands/plus-fitness)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Flex Fitness: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/flex-fitness

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/flex-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.