---
title: "Flava: search popularity in New Zealand"
description: "A New Zealand hip hop and R&B radio station. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/flava-radio"
publisher: "Brandwave"
---

# Flava: search popularity in New Zealand

A New Zealand hip hop and R&B radio station. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Flava
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among radio stations**: 0.26%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| radio stations | 15 | 0.26% | 590 |

- [New Zealand radio stations](/demand/nz/categories/nz-radio-stations)

## Top radio stations in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Flava was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Flava is the 14th most recommended of the 15.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| RNZ National | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Newstalk ZB | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| ZM | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| The Edge | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| More FM | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| The Rock | 6th | 2 of 3 | 2 of 2 | 4 of 5 |
| The Hits | 7th | 1 of 3 | 2 of 2 | 3 of 5 |
| The Breeze | 8th | 3 of 3 | 0 of 2 | 3 of 5 |
| George FM | 9th | 1 of 3 | 2 of 2 | 3 of 5 |
| The Sound | 10th | 0 of 3 | 2 of 2 | 2 of 5 |
| Coast | 11th | 0 of 3 | 2 of 2 | 2 of 5 |
| Mai FM | 12th | 1 of 3 | 2 of 2 | 3 of 5 |
| Radio Hauraki | 13th | 1 of 3 | 2 of 2 | 3 of 5 |
| Flava | 14th | 0 of 3 | 2 of 2 | 2 of 5 |
| Magic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about radio stations

- Asked ChatGPT "Which radio station should I use in New Zealand?": 1. ZM, 2. RNZ National, 3. The Breeze, 4. The Rock
- Asked ChatGPT "What are the best radio stations in New Zealand?": 1. The Edge, 2. ZM, 3. More FM, 4. The Rock, 5. George FM, 6. RNZ National, 7. The Breeze, 8. Newstalk ZB, 9. Radio Hauraki, 10. Mai FM
- Asked ChatGPT "What's the best radio station in New Zealand for music and news?": 1. Newstalk ZB, 2. RNZ National, 3. The Breeze, 4. The Hits
- Searched Google, AI Overview "new zealand radio stations": 1. Newstalk ZB, 2. RNZ National, 3. The Edge, 4. The Hits, 5. ZM, 6. More FM, 7. The Rock, 8. The Sound, 9. Coast, 10. George FM, 11. Mai FM, 12. Flava, 13. Radio Hauraki
- Searched Google, AI Overview "radio stations nz": 1. Newstalk ZB, 2. RNZ National, 3. The Edge, 4. The Hits, 5. ZM, 6. More FM, 7. The Rock, 8. The Sound, 9. Coast, 10. George FM, 11. Mai FM, 12. Flava, 13. Radio Hauraki

Not named in any answer: Magic.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How has branded search demand for Flava changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Flava in New Zealand held steady at 590.
- Across the 12 months ending September 2026, Flava’s share of searches among radio stations in New Zealand held steady, from 0.25% to 0.26%.

## How did search popularity change for New Zealand radio stations in September 2026?

- In September 2026, The Rock overtook RNZ National to rank 2nd among radio stations in New Zealand, with 20.5% of the searches.
- In September 2026, The Edge overtook Radio Hauraki and 5 others to rank 5th among radio stations in New Zealand, with 5% of the searches.
- In September 2026, RNZ National lost share of searches among radio stations in New Zealand, from 20.6% to 16.7%.
- In September 2026, Radio Hauraki lost share of searches among radio stations in New Zealand, from 7% to 4.3%.
- In September 2026, Newstalk ZB lost share of searches among radio stations in New Zealand, from 29.4% to 26.9%.
- In September 2026, ZM lost share of searches among radio stations in New Zealand, from 3% to 2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | radio stations | 590 | 0.25% | 15 |
| Nov 2025 | radio stations | 590 | 0.27% | 15 |
| Dec 2025 | radio stations | 480 | 0.26% | 15 |
| Jan 2026 | radio stations | 480 | 0.26% | 15 |
| Feb 2026 | radio stations | 720 | 0.39% | 15 |
| Mar 2026 | radio stations | 720 | 0.33% | 15 |
| Apr 2026 | radio stations | 480 | 0.24% | 15 |
| May 2026 | radio stations | 590 | 0.3% | 15 |
| Jun 2026 | radio stations | 590 | 0.3% | 15 |
| Jul 2026 | radio stations | 590 | 0.32% | 15 |
| Aug 2026 | radio stations | 720 | 0.34% | 15 |
| Sep 2026 | radio stations | 590 | 0.26% | 15 |

## How are Flava’s branded searches counted?

Brandwave collects information about searches that people make online using Flava’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “flava radio”

## Which radio stations compete with Flava?

- [Newstalk ZB](/demand/nz/brands/newstalk-zb)
- [The Rock](/demand/nz/brands/the-rock)
- [RNZ National](/demand/nz/brands/rnz-national)
- [The Breeze](/demand/nz/brands/the-breeze)
- [The Edge](/demand/nz/brands/the-edge)
- [More FM](/demand/nz/brands/more-fm)
- [Radio Hauraki](/demand/nz/brands/radio-hauraki)
- [Coast](/demand/nz/brands/coast)
- [George FM](/demand/nz/brands/george-fm)
- [The Hits](/demand/nz/brands/the-hits): Head-to-head: /demand/nz/compare/flava-radio-vs-the-hits
- [ZM](/demand/nz/brands/zm): Head-to-head: /demand/nz/compare/flava-radio-vs-zm
- [Mai FM](/demand/nz/brands/mai-fm): Head-to-head: /demand/nz/compare/flava-radio-vs-mai-fm
- [The Sound](/demand/nz/brands/the-sound-radio): Head-to-head: /demand/nz/compare/flava-radio-vs-the-sound-radio
- [Magic](/demand/nz/brands/magic): Head-to-head: /demand/nz/compare/flava-radio-vs-magic

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Flava: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/flava-radio

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/flava-radio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.