--- title: "Fizik: search popularity in New Zealand" description: "Fizik makes bike saddles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/fizik" publisher: "Brandwave" --- # Fizik: search popularity in New Zealand Fizik makes bike saddles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Fizik - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among bike saddle brands**: 5.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bike saddle brands | 4 | 5.9% | 120 | | Bike shoes brands | 4 | 2.9% | 50 | | Cycling shoe brands | 5 | 8.1% | 50 | | Gravel shoes brands | 3 | 14.3% | 50 | - [Bike saddle brands](/demand/nz/categories/nz-bike-saddle-brands) - [Bike shoes brands](/demand/nz/categories/nz-bike-shoes-brands) - [Cycling shoe brands](/demand/nz/categories/nz-cycling-shoe-brands) - [Gravel shoes brands](/demand/nz/categories/nz-gravel-shoes-brands) ## Top bike saddle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fizik was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fizik is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Specialized | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ergon | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Selle Italia | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Fizik | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Brooks England | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | WTB | 6th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about bike saddle brands - Asked ChatGPT "Which bike saddle brand should I buy in New Zealand?": 1. Specialized, 2. Ergon, 3. Selle Italia, 4. Brooks England, 5. WTB - Asked ChatGPT "What are the best bike saddle brands in New Zealand?": 1. Specialized, 2. Ergon, 3. Selle Italia, 4. Fizik, 5. Brooks England, 6. WTB - Asked ChatGPT "What's the best bike saddle brand in New Zealand for long rides?": 1. Specialized, 2. Selle Italia, 3. Brooks England - Searched Google, AI Overview "comfortable bike saddle": 1. Specialized, 2. Ergon - Searched Google, AI Overview "bike seat nz": 1. Specialized, 2. Fizik, 3. Ergon, 4. WTB Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Fizik changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Fizik in New Zealand rose from 100 to 120. - Across the 12 months ending September 2026, Fizik’s share of searches among bike saddle brands in New Zealand peaked at 14.4% in December 2025 and was lowest at 5.2% in June 2026. - Across the 12 months ending September 2026, Fizik’s share of searches among bike shoes brands in New Zealand peaked at 5.1% in December 2025 and was lowest at 1.8% in March 2026. - Across the 12 months ending September 2026, Fizik rose from 5th to 4th among bike shoes brands in New Zealand. - Across the 12 months ending September 2026, Fizik’s share of searches among cycling shoe brands in New Zealand decreased from 8.9% to 8.1%. - Across the 12 months ending September 2026, Fizik’s share of searches among cycling shoe brands in New Zealand peaked at 12.3% in May 2026 and was lowest at 7.1% in March 2026. - Across the 12 months ending September 2026, Fizik rose from 6th to 5th among cycling shoe brands in New Zealand. - Across the 12 months ending September 2026, Fizik’s share of searches among gravel shoes brands in New Zealand decreased from 16.7% to 14.3%. - Across the 12 months ending September 2026, Fizik’s share of searches among gravel shoes brands in New Zealand peaked at 25% in December 2025 and was lowest at 12.9% in March 2026. ## How did search popularity change for New Zealand bike saddle brands in September 2026? - In September 2026, Ergon gained share of searches among bike saddle brands in New Zealand, from 10.7% to 12.2%. - In September 2026, Brooks England gained share of searches among bike saddle brands in New Zealand, from 7.3% to 8.3%. - In September 2026, Specialized gained share of searches among bike saddle brands in New Zealand, from 1.7% to 2.4%. - In September 2026, WTB lost share of searches among bike saddle brands in New Zealand, from 70.1% to 66.8%. - Estimated monthly branded searches for Fizik in New Zealand rose 20% over 12 measured months, from 100 to 120 in September 2026. - Estimated monthly branded searches for Selle Italia in New Zealand fell 10% over 12 measured months, from 100 to 90 in September 2026. ## How did search popularity change for New Zealand bike shoes brands in September 2026? - In September 2026, Shimano overtook Sidi to rank 2nd among bike shoes brands in New Zealand, with 8.2% of the searches. - In September 2026, Specialized gained share of searches among bike shoes brands in New Zealand, from 71.4% to 76%. - In September 2026, Lake lost share of searches among bike shoes brands in New Zealand, from 5% to 2.3%. - In September 2026, Sidi lost share of searches among bike shoes brands in New Zealand, from 10% to 7.6%. - In September 2026, Fizik lost share of searches among bike shoes brands in New Zealand, from 3.6% to 2.9%. - In September 2026, Giro lost share of searches among bike shoes brands in New Zealand, from 3.6% to 2.9%. ## How did search popularity change for New Zealand cycling shoe brands in September 2026? - In September 2026, Shimano overtook Sidi to rank 2nd among cycling shoe brands in New Zealand, with 22.6% of the searches. - In September 2026, Lake lost share of searches among cycling shoe brands in New Zealand, from 11.3% to 6.5%. - In September 2026, Giro lost share of searches among cycling shoe brands in New Zealand, from 32.3% to 30.6%. - In September 2026, Sidi lost share of searches among cycling shoe brands in New Zealand, from 22.6% to 21%. - In September 2026, Fizik rose from 6th to 5th among cycling shoe brands in New Zealand. - In September 2026, Specialized rose from 5th to 4th among cycling shoe brands in New Zealand. ## How did search popularity change for New Zealand gravel shoes brands in September 2026? - In September 2026, Shimano overtook Sidi to become the leader among gravel shoes brands in New Zealand, with 40% of the searches. - In September 2026, Specialized overtook Giro to rank 4th among gravel shoes brands in New Zealand, with 5.7% of the searches. - In September 2026, Sidi lost share of searches among gravel shoes brands in New Zealand, from 46.7% to 37.1%. - In September 2026, Fizik lost share of searches among gravel shoes brands in New Zealand, from 16.7% to 14.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bike saddle brands | 100 | 6.1% | 4 | | Nov 2025 | Bike saddle brands | 120 | 7.5% | 4 | | Dec 2025 | Bike saddle brands | 160 | 14.4% | 4 | | Jan 2026 | Bike saddle brands | 140 | 13.3% | 4 | | Feb 2026 | Bike saddle brands | 120 | 7.6% | 4 | | Mar 2026 | Bike saddle brands | 110 | 6.1% | 4 | | Apr 2026 | Bike saddle brands | 120 | 8.4% | 4 | | May 2026 | Bike saddle brands | 160 | 7.7% | 4 | | Jun 2026 | Bike saddle brands | 120 | 5.2% | 4 | | Jul 2026 | Bike saddle brands | 100 | 7% | 5 | | Aug 2026 | Bike saddle brands | 140 | 6% | 4 | | Sep 2026 | Bike saddle brands | 120 | 5.9% | 4 | | Oct 2025 | Bike shoes brands | 50 | 3% | 5 | | Nov 2025 | Bike shoes brands | 50 | 3% | 4 | | Dec 2025 | Bike shoes brands | 90 | 5.1% | 4 | | Jan 2026 | Bike shoes brands | 70 | 3.4% | 4 | | Feb 2026 | Bike shoes brands | 50 | 3% | 4 | | Mar 2026 | Bike shoes brands | 40 | 1.8% | 6 | | Apr 2026 | Bike shoes brands | 50 | 2.2% | 4 | | May 2026 | Bike shoes brands | 70 | 3.6% | 4 | | Jun 2026 | Bike shoes brands | 50 | 3.7% | 4 | | Jul 2026 | Bike shoes brands | 50 | 4.2% | 4 | | Aug 2026 | Bike shoes brands | 50 | 3.6% | 5 | | Sep 2026 | Bike shoes brands | 50 | 2.9% | 4 | | Oct 2025 | Cycling shoe brands | 50 | 8.9% | 6 | | Nov 2025 | Cycling shoe brands | 50 | 7.8% | 5 | | Dec 2025 | Cycling shoe brands | 90 | 12.2% | 4 | | Jan 2026 | Cycling shoe brands | 70 | 10% | 4 | | Feb 2026 | Cycling shoe brands | 50 | 8.8% | 4 | | Mar 2026 | Cycling shoe brands | 40 | 7.1% | 6 | | Apr 2026 | Cycling shoe brands | 50 | 8.5% | 5 | | May 2026 | Cycling shoe brands | 70 | 12.3% | 4 | | Jun 2026 | Cycling shoe brands | 50 | 10% | 4 | | Jul 2026 | Cycling shoe brands | 50 | 10.2% | 4 | | Aug 2026 | Cycling shoe brands | 50 | 8.1% | 6 | | Sep 2026 | Cycling shoe brands | 50 | 8.1% | 5 | | Oct 2025 | Gravel shoes brands | 50 | 16.7% | 3 | | Nov 2025 | Gravel shoes brands | 50 | 16.7% | 3 | | Dec 2025 | Gravel shoes brands | 90 | 25% | 3 | | Jan 2026 | Gravel shoes brands | 70 | 18.9% | 3 | | Feb 2026 | Gravel shoes brands | 50 | 15.6% | 3 | | Mar 2026 | Gravel shoes brands | 40 | 12.9% | 3 | | Apr 2026 | Gravel shoes brands | 50 | 20% | 3 | | May 2026 | Gravel shoes brands | 70 | 23.3% | 3 | | Jun 2026 | Gravel shoes brands | 50 | 17.2% | 3 | | Jul 2026 | Gravel shoes brands | 50 | 20% | 3 | | Aug 2026 | Gravel shoes brands | 50 | 16.7% | 3 | | Sep 2026 | Gravel shoes brands | 50 | 14.3% | 3 | ## How are Fizik’s branded searches counted? Brandwave collects information about searches that people make online using Fizik’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fizik” - “fizik saddle” ## Which bike saddle brands compete with Fizik? - [WTB](/demand/nz/brands/wtb): Head-to-head: /demand/nz/compare/fizik-vs-wtb - [Ergon](/demand/nz/brands/ergon): Head-to-head: /demand/nz/compare/ergon-vs-fizik - [Brooks England](/demand/nz/brands/brooks-england): Head-to-head: /demand/nz/compare/brooks-england-vs-fizik - [Selle Italia](/demand/nz/brands/selle-italia): Head-to-head: /demand/nz/compare/fizik-vs-selle-italia - [Specialized](/demand/nz/brands/specialized): Head-to-head: /demand/nz/compare/fizik-vs-specialized ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Fizik: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/fizik This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/fizik. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.