---
title: "Fix & Fogg: search popularity and Share of Search in New Zealand"
description: "Fix & Fogg makes spreads sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/fix-and-fogg"
publisher: "Brandwave"
---

# Fix & Fogg: search popularity and Share of Search in New Zealand

Fix & Fogg makes spreads sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Fix & Fogg
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among spread brands**: 18.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Spread brands | 3 | 18.6% | 6.1K |

- [Spread brands](/demand/nz/categories/nz-spread-brands)

## How has branded search demand for Fix & Fogg changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Fix & Fogg in New Zealand rose from 3.6K to 6.1K.
- Across the 11 months ending August 2026, Fix & Fogg’s estimated Share of Search among spread brands in New Zealand increased from 13.4% to 18.6%.
- Across the 11 months ending August 2026, Fix & Fogg’s estimated Share of Search among spread brands in New Zealand peaked at 18.6% in August 2026 and was lowest at 8.9% in February 2026.
- Across the 11 months ending August 2026, Fix & Fogg rose from 5th to 3rd among spread brands in New Zealand.

## How did search popularity change for New Zealand spread brands in August 2026?

- In August 2026, Fix & Fogg overtook Ceres Organics to rank 3rd among spread brands in New Zealand, at 18.6%.
- In August 2026, Nutella lost estimated Share of Search among spread brands in New Zealand, from 24.6% to 21.8%.
- In August 2026, Pic's lost estimated Share of Search among spread brands in New Zealand, from 22.4% to 20.7%.
- In August 2026, Ceres Organics lost estimated Share of Search among spread brands in New Zealand, from 16.1% to 14.5%.
- In August 2026, Vegemite lost estimated Share of Search among spread brands in New Zealand, from 9.4% to 8.2%.
- In August 2026, Marmite lost estimated Share of Search among spread brands in New Zealand, from 17% to 16.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Spread brands | 3.6K | 13.4% | 5 |
| Nov 2025 | Spread brands | 3K | 11.4% | 5 |
| Dec 2025 | Spread brands | 2.6K | 10.3% | 5 |
| Jan 2026 | Spread brands | 2.6K | 9% | 6 |
| Feb 2026 | Spread brands | 2.5K | 8.9% | 6 |
| Mar 2026 | Spread brands | 3.5K | 11% | 5 |
| Apr 2026 | Spread brands | 3K | 10.5% | 5 |
| May 2026 | Spread brands | 3.5K | 12.2% | 5 |
| Jun 2026 | Spread brands | 3.1K | 8.9% | 6 |
| Jul 2026 | Spread brands | 3K | 10.5% | 5 |
| Aug 2026 | Spread brands | 6.1K | 18.6% | 3 |
| Sep 2026 | Spread brands | — | — | — |

## How is Fix & Fogg measured?

Brandwave collects information about searches that people make online using Fix & Fogg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “everything butter fix and fogg”
- “fix & fogg”
- “fix & fogg everything butter”
- “fix & fogg near me”
- “fix & fogg nz”
- “fix & fogg peanut butter”
- “fix and fogg”
- “fix and fogg everything butter”
- “fix and fogg peanut butter”
- “fix and fogg protein peanut butter”
- “fix fogg”
- “fix fogg peanut butter”
- “fixandfogg co nz”
- “peanut butter fix and fogg”

## Which spread brands compete with Fix & Fogg?

- [Nutella](/demand/nz/brands/nutella): Head-to-head: /demand/nz/compare/fix-and-fogg-vs-nutella
- [Pic's](/demand/nz/brands/pics): Head-to-head: /demand/nz/compare/fix-and-fogg-vs-pics
- [Marmite](/demand/nz/brands/marmite): Head-to-head: /demand/nz/compare/fix-and-fogg-vs-marmite
- [Ceres Organics](/demand/nz/brands/ceres-organics): Head-to-head: /demand/nz/compare/ceres-organics-vs-fix-and-fogg
- [Vegemite](/demand/nz/brands/vegemite): Head-to-head: /demand/nz/compare/fix-and-fogg-vs-vegemite

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Fix & Fogg: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/fix-and-fogg

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/fix-and-fogg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.