---
title: "Fivetran: search popularity and Share of Search in New Zealand"
description: "Fivetran is a data integration and ETL tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/fivetran"
publisher: "Brandwave"
---

# Fivetran: search popularity and Share of Search in New Zealand

Fivetran is a data integration and ETL tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Fivetran
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among data integration and ETL tools**: 67.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Data integration and ETL tools | 1 | 67.3% | 350 |

- [Data integration and ETL tools](/demand/nz/categories/nz-data-integration-tools)

## How has branded search demand for Fivetran changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Fivetran in New Zealand fell from 480 to 350.
- Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among data integration and ETL tools in New Zealand increased from 66.7% to 67.3%.
- Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among data integration and ETL tools in New Zealand peaked at 74.5% in June 2026 and was lowest at 56.4% in January 2026.

## How did search popularity change for New Zealand data integration and ETL tools in August 2026?

- In August 2026, Talend overtook Stitch to rank 3rd among data integration and ETL tools in New Zealand, at 9.6%.
- In August 2026, Stitch lost estimated Share of Search among data integration and ETL tools in New Zealand, from 6.1% to 3.8%.
- In August 2026, Fivetran lost estimated Share of Search among data integration and ETL tools in New Zealand, from 69.4% to 67.3%.
- In August 2026, Airbyte lost estimated Share of Search among data integration and ETL tools in New Zealand, from 20.4% to 19.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Data integration and ETL tools | 480 | 66.7% | 1 |
| Nov 2025 | Data integration and ETL tools | 350 | 66% | 1 |
| Dec 2025 | Data integration and ETL tools | 230 | 59% | 1 |
| Jan 2026 | Data integration and ETL tools | 220 | 56.4% | 1 |
| Feb 2026 | Data integration and ETL tools | 360 | 63.2% | 1 |
| Mar 2026 | Data integration and ETL tools | 420 | 67.7% | 1 |
| Apr 2026 | Data integration and ETL tools | 340 | 64.2% | 1 |
| May 2026 | Data integration and ETL tools | 350 | 64.8% | 1 |
| Jun 2026 | Data integration and ETL tools | 410 | 74.5% | 1 |
| Jul 2026 | Data integration and ETL tools | 340 | 69.4% | 1 |
| Aug 2026 | Data integration and ETL tools | 350 | 67.3% | 1 |
| Sep 2026 | Data integration and ETL tools | — | — | — |

## How is Fivetran measured?

Brandwave collects information about searches that people make online using Fivetran’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “fivetran”
- “fivetran com”
- “fivetran data integration”
- “fivetran data pipeline”
- “fivetran etl”

## Which data integration and ETL tools compete with Fivetran?

- [Airbyte](/demand/nz/brands/airbyte): Head-to-head: /demand/nz/compare/airbyte-vs-fivetran
- [Talend](/demand/nz/brands/talend): Head-to-head: /demand/nz/compare/fivetran-vs-talend
- [Stitch](/demand/nz/brands/stitch): Head-to-head: /demand/nz/compare/fivetran-vs-stitch

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Fivetran: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/fivetran

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/fivetran. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.