--- title: "Five Ten: search popularity in New Zealand" description: "A mountain bike and climbing shoe brand owned by adidas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/five-ten" publisher: "Brandwave" --- # Five Ten: search popularity in New Zealand A mountain bike and climbing shoe brand owned by adidas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Five Ten - **Owned by**: Adidas - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among climbing shoes brands**: 1.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Climbing shoes brands | 5 | 1.9% | 70 | | MTB shoes brands | 6 | 3.4% | 70 | - [Climbing shoes brands](/demand/nz/categories/nz-climbing-shoes-brands) - [MTB shoes brands](/demand/nz/categories/nz-mtb-shoes-brands) ## Top climbing shoes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Five Ten was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Five Ten is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Sportiva | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tenaya | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Evolv | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Five Ten | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | SCARPA | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Black Diamond | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about climbing shoes brands - Asked ChatGPT "Which climbing shoes brand should I buy in New Zealand?": 1. La Sportiva, 2. Tenaya, 3. Five Ten - Asked ChatGPT "What are the best climbing shoes brands in New Zealand?": 1. La Sportiva, 2. Tenaya, 3. Evolv, 4. Five Ten, 5. SCARPA - Asked ChatGPT "What's the best climbing shoes brand in New Zealand for indoor climbing?": 1. La Sportiva, 2. Evolv, 3. Five Ten - Searched Google, AI Overview "climbing shoes nz": 1. Black Diamond, 2. La Sportiva - Searched Google, AI Overview "bouldering shoes": 1. La Sportiva Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Five Ten changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Five Ten in New Zealand held steady at 70. - Across the 12 months ending September 2026, Five Ten’s share of searches among climbing shoes brands in New Zealand decreased from 2.7% to 1.9%. - Across the 12 months ending September 2026, Five Ten’s share of searches among climbing shoes brands in New Zealand peaked at 3.1% in January 2026 and was lowest at 1.3% in August 2026. - Across the 12 months ending September 2026, Five Ten fell from 4th to 5th among climbing shoes brands in New Zealand. - Across the 12 months ending September 2026, Five Ten’s share of searches among MTB shoes brands in New Zealand decreased from 4.2% to 3.4%. - Across the 12 months ending September 2026, Five Ten’s share of searches among MTB shoes brands in New Zealand peaked at 5.1% in May 2026 and was lowest at 2.5% in August 2026. - Across the 12 months ending September 2026, Five Ten fell from 5th to 6th among MTB shoes brands in New Zealand. ## How did search popularity change for New Zealand climbing shoes brands in September 2026? - In September 2026, Black Diamond gained share of searches among climbing shoes brands in New Zealand, from 49.2% to 52.5%. - In September 2026, Evolv gained share of searches among climbing shoes brands in New Zealand, from 1.3% to 1.9%. - In September 2026, Five Ten gained share of searches among climbing shoes brands in New Zealand, from 1.3% to 1.9%. - In September 2026, Tenaya gained share of searches among climbing shoes brands in New Zealand, from 1.3% to 1.9%. - In September 2026, La Sportiva lost share of searches among climbing shoes brands in New Zealand, from 41.5% to 35.9%. - Estimated monthly branded searches for SCARPA in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026. ## How did search popularity change for New Zealand MTB shoes brands in September 2026? - In September 2026, Shimano gained share of searches among MTB shoes brands in New Zealand, from 15.2% to 22.4%. - In September 2026, Five Ten gained share of searches among MTB shoes brands in New Zealand, from 2.5% to 3.4%. - In September 2026, Giro lost share of searches among MTB shoes brands in New Zealand, from 60.4% to 55.6%. - In September 2026, Vans lost share of searches among MTB shoes brands in New Zealand, from 7.1% to 4.4%. - In September 2026, Sidi lost share of searches among MTB shoes brands in New Zealand, from 7.1% to 6.3%. - In September 2026, Fox Racing rose from 5th to 4th among MTB shoes brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Climbing shoes brands | 70 | 2.7% | 4 | | Nov 2025 | Climbing shoes brands | 70 | 2.7% | 4 | | Dec 2025 | Climbing shoes brands | 70 | 2.4% | 4 | | Jan 2026 | Climbing shoes brands | 90 | 3.1% | 4 | | Feb 2026 | Climbing shoes brands | 70 | 2.7% | 4 | | Mar 2026 | Climbing shoes brands | 90 | 3.1% | 4 | | Apr 2026 | Climbing shoes brands | 50 | 1.7% | 5 | | May 2026 | Climbing shoes brands | 90 | 2.7% | 4 | | Jun 2026 | Climbing shoes brands | 50 | 1.6% | 4 | | Jul 2026 | Climbing shoes brands | 70 | 2.2% | 4 | | Aug 2026 | Climbing shoes brands | 50 | 1.3% | 5 | | Sep 2026 | Climbing shoes brands | 70 | 1.9% | 5 | | Oct 2025 | MTB shoes brands | 70 | 4.2% | 5 | | Nov 2025 | MTB shoes brands | 70 | 3.4% | 6 | | Dec 2025 | MTB shoes brands | 70 | 3.7% | 6 | | Jan 2026 | MTB shoes brands | 90 | 4.8% | 5 | | Feb 2026 | MTB shoes brands | 70 | 4.2% | 6 | | Mar 2026 | MTB shoes brands | 90 | 4.9% | 4 | | Apr 2026 | MTB shoes brands | 50 | 2.8% | 6 | | May 2026 | MTB shoes brands | 90 | 5.1% | 6 | | Jun 2026 | MTB shoes brands | 50 | 3.2% | 6 | | Jul 2026 | MTB shoes brands | 70 | 3.9% | 6 | | Aug 2026 | MTB shoes brands | 50 | 2.5% | 6 | | Sep 2026 | MTB shoes brands | 70 | 3.4% | 6 | ## How are Five Ten’s branded searches counted? Brandwave collects information about searches that people make online using Five Ten’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “five ten” ## Which climbing shoes brands compete with Five Ten? - [Black Diamond](/demand/nz/brands/black-diamond): Head-to-head: /demand/nz/compare/black-diamond-vs-five-ten - [La Sportiva](/demand/nz/brands/la-sportiva): Head-to-head: /demand/nz/compare/five-ten-vs-la-sportiva - [SCARPA](/demand/nz/brands/scarpa): Head-to-head: /demand/nz/compare/five-ten-vs-scarpa - [Evolv](/demand/nz/brands/evolv-climbing): Head-to-head: /demand/nz/compare/evolv-climbing-vs-five-ten - [Tenaya](/demand/nz/brands/tenaya): Head-to-head: /demand/nz/compare/five-ten-vs-tenaya ## Who owns Five Ten? Five Ten is owned by Adidas. Brandwave also tracks Adidas, owned by the same company, in New Zealand. - [Adidas](/demand/nz/companies/adidas): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Five Ten? Five Ten is owned by Adidas. Brandwave also tracks Adidas, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Five Ten: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/five-ten This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/five-ten. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.