--- title: "Fitbit: search popularity and Share of Search in New Zealand" description: "Fitbit offers watches for tracking fitness and activity. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/fitbit" publisher: "Brandwave" --- # Fitbit: search popularity and Share of Search in New Zealand Fitbit offers watches for tracking fitness and activity. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Fitbit - **Owned by**: Google - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among fitness tracker brands**: 42.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fitness tracker brands | 1 | 42.4% | 21.2K | | Smartwatch and fitness tracker brands | 3 | 11.4% | 21.2K | - [Fitness tracker brands](/demand/nz/categories/nz-fitness-tracker-brands) - [Smartwatch and fitness tracker brands](/demand/nz/categories/nz-smartwatch-brands) ## How has branded search demand for Fitbit changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Fitbit in New Zealand held steady, from 20.3K to 21.2K. - Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among fitness tracker brands in New Zealand decreased from 52.1% to 42.4%. - Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among fitness tracker brands in New Zealand peaked at 52.1% in October 2025 and was lowest at 37.8% in July 2026. - Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand decreased from 12.1% to 11.4%. - Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand peaked at 12.9% in May 2026 and was lowest at 11.3% in March 2026. ## How did search popularity change for New Zealand fitness tracker brands in August 2026? - In August 2026, Fitbit gained estimated Share of Search among fitness tracker brands in New Zealand, from 37.8% to 42.4%. - In August 2026, Oura lost estimated Share of Search among fitness tracker brands in New Zealand, from 34.8% to 31.1%. - In August 2026, Polar lost estimated Share of Search among fitness tracker brands in New Zealand, from 3.8% to 3%. - Estimated monthly branded searches for WHOOP in New Zealand rose 25.2% over 11 measured months, from 7.7K to 9.7K in August 2026. ## How did search popularity change for New Zealand smartwatch and fitness tracker brands in August 2026? - In August 2026, Apple Watch gained estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 27.9% to 31.6%. - In August 2026, Garmin gained estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 36.2% to 37.1%. - In August 2026, Oura lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 10.6% to 8.3%. - In August 2026, Samsung Galaxy Watch lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 4.4% to 2.9%. - In August 2026, WHOOP lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 5.9% to 5.2%. - Fitbit’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand has lost ground for 3 months in a row, from 12.9% to 11.4% in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fitness tracker brands | 20.3K | 52.1% | 1 | | Nov 2025 | Fitness tracker brands | 25.2K | 48.6% | 1 | | Dec 2025 | Fitness tracker brands | 25.7K | 49.1% | 1 | | Jan 2026 | Fitness tracker brands | 24.7K | 45.1% | 1 | | Feb 2026 | Fitness tracker brands | 19.4K | 46.8% | 1 | | Mar 2026 | Fitness tracker brands | 17.4K | 47.2% | 1 | | Apr 2026 | Fitness tracker brands | 19.1K | 46.3% | 1 | | May 2026 | Fitness tracker brands | 22.2K | 44.6% | 1 | | Jun 2026 | Fitness tracker brands | 21.1K | 37.9% | 2 | | Jul 2026 | Fitness tracker brands | 18.9K | 37.8% | 1 | | Aug 2026 | Fitness tracker brands | 21.2K | 42.4% | 1 | | Sep 2026 | Fitness tracker brands | — | — | — | | Oct 2025 | Smartwatch and fitness tracker brands | 20.3K | 12.1% | 3 | | Nov 2025 | Smartwatch and fitness tracker brands | 25.2K | 11.7% | 3 | | Dec 2025 | Smartwatch and fitness tracker brands | 25.7K | 11.8% | 3 | | Jan 2026 | Smartwatch and fitness tracker brands | 24.7K | 12.4% | 3 | | Feb 2026 | Smartwatch and fitness tracker brands | 19.4K | 11.8% | 3 | | Mar 2026 | Smartwatch and fitness tracker brands | 17.4K | 11.3% | 3 | | Apr 2026 | Smartwatch and fitness tracker brands | 19.1K | 12% | 3 | | May 2026 | Smartwatch and fitness tracker brands | 22.2K | 12.9% | 3 | | Jun 2026 | Smartwatch and fitness tracker brands | 21.1K | 12.7% | 4 | | Jul 2026 | Smartwatch and fitness tracker brands | 18.9K | 11.5% | 3 | | Aug 2026 | Smartwatch and fitness tracker brands | 21.2K | 11.4% | 3 | | Sep 2026 | Smartwatch and fitness tracker brands | — | — | — | ## How is Fitbit measured? Brandwave collects information about searches that people make online using Fitbit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fitbit” - “fitbit ace 3” - “fitbit band” - “fitbit charge 2” - “fitbit charge 5” - “fitbit charge 6” - “fitbit charge 7” - “fitbit charge4” - “fitbit charger” - “fitbit com” - “fitbit fitness tracker” - “fitbit google” - “fitbit inspire” - “fitbit inspire 2” - “fitbit inspire 3” - “fitbit luxe” - “fitbit near me” - “fitbit nz” - “fitbit online” - “fitbit sense” - “fitbit sense 2” - “fitbit sense 2 smartwatch” - “fitbit smartwatch” - “fitbit versa” - “fitbit versa 2” - “fitbit versa 3” - “fitbit versa 4” - “fitbit watch” ## Which fitness tracker brands compete with Fitbit? - [Oura](/demand/nz/brands/oura): Head-to-head: /demand/nz/compare/fitbit-vs-oura - [WHOOP](/demand/nz/brands/whoop): Head-to-head: /demand/nz/compare/fitbit-vs-whoop - [Amazfit](/demand/nz/brands/amazfit): Head-to-head: /demand/nz/compare/amazfit-vs-fitbit - [Polar](/demand/nz/brands/polar): Head-to-head: /demand/nz/compare/fitbit-vs-polar ## Who owns Fitbit? Fitbit is owned by Google. Brandwave also tracks Chrome Remote Desktop, Display & Video 360, Firebase, Gmail, Google, Google Ads, Google Analytics, Google Authenticator, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, Google Translate, Google Workspace, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand. - [Google](/demand/nz/companies/google): Owns 36 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Fitbit? Fitbit is owned by Google. Brandwave also tracks Chrome Remote Desktop, Display & Video 360, Firebase, Gmail, Google, Google Ads, Google Analytics, Google Authenticator, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, Google Translate, Google Workspace, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Fitbit: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/fitbit This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/fitbit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.