---
title: "Fisher-Price: search popularity and Share of Search in New Zealand"
description: "Fisher-Price is a toy brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/fisher-price"
publisher: "Brandwave"
---

# Fisher-Price: search popularity and Share of Search in New Zealand

Fisher-Price is a toy brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Fisher-Price
- **Owned by**: Mattel
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among toy brands**: 2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Toy brands | 4 | 2% | 3.3K |

- [Toy brands](/demand/nz/categories/nz-toy-brands)

## How has branded search demand for Fisher-Price changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Fisher-Price in New Zealand rose from 3K to 3.3K.
- Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among toy brands in New Zealand peaked at 2.5% in July 2026 and was lowest at 1.4% in January 2026.

## How did search popularity change for New Zealand toy brands in August 2026?

- In August 2026, LEGO gained estimated Share of Search among toy brands in New Zealand, from 69.6% to 71.1%.
- In August 2026, Playmobil rose from 7th to 6th among toy brands in New Zealand.
- In August 2026, Melissa & Doug fell from 6th to 7th among toy brands in New Zealand.
- Estimated monthly branded searches for Hot Wheels in New Zealand fell 36.4% over 11 measured months, from 23.2K to 14.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Toy brands | 3K | 2.1% | 4 |
| Nov 2025 | Toy brands | 4.1K | 2.1% | 5 |
| Dec 2025 | Toy brands | 3.6K | 1.6% | 5 |
| Jan 2026 | Toy brands | 2.3K | 1.4% | 5 |
| Feb 2026 | Toy brands | 2.1K | 1.8% | 4 |
| Mar 2026 | Toy brands | 2.5K | 2% | 4 |
| Apr 2026 | Toy brands | 2.5K | 1.8% | 4 |
| May 2026 | Toy brands | 3K | 2.1% | 4 |
| Jun 2026 | Toy brands | 3.3K | 2.3% | 4 |
| Jul 2026 | Toy brands | 3.5K | 2.5% | 4 |
| Aug 2026 | Toy brands | 3.3K | 2% | 4 |
| Sep 2026 | Toy brands | — | — | — |

## How is Fisher-Price measured?

Brandwave collects information about searches that people make online using Fisher-Price’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bus fisher price”
- “fisher price”
- “fisher price cars”
- “fisher price castle”
- “fisher price com”
- “fisher price dj”
- “fisher price farm”
- “fisher price kick and play”
- “fisher price laugh & learn”
- “fisher price little people”
- “fisher price little people caring for animals farm”
- “fisher price little people farm”
- “fisher price little people playsets”
- “fisher price little people toys”
- “fisher price near me”
- “fisher price nz”
- “fisher price online”
- “fisher price play gym”
- “fisher price set”
- “fisher price toy”
- “fisher price walker”
- “fisher price zebra walker”
- “fisherprice”
- “fisherprice nz”
- “fisherprice set”
- “fisherprice toy”

## Which toy brands compete with Fisher-Price?

- [LEGO](/demand/nz/brands/lego): Head-to-head: /demand/nz/compare/fisher-price-vs-lego
- [Barbie](/demand/nz/brands/barbie): Head-to-head: /demand/nz/compare/barbie-vs-fisher-price
- [Hot Wheels](/demand/nz/brands/hot-wheels): Head-to-head: /demand/nz/compare/fisher-price-vs-hot-wheels
- [VTech](/demand/nz/brands/vtech): Head-to-head: /demand/nz/compare/fisher-price-vs-vtech
- [Playmobil](/demand/nz/brands/playmobil): Head-to-head: /demand/nz/compare/fisher-price-vs-playmobil
- [Melissa & Doug](/demand/nz/brands/melissa-and-doug)
- [Nerf](/demand/nz/brands/nerf)

## Who owns Fisher-Price?

Fisher-Price is owned by Mattel. Brandwave also tracks Barbie and Hot Wheels, owned by the same company, in New Zealand.

- [Mattel](/demand/nz/companies/mattel): Owns 3 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Fisher-Price?

Fisher-Price is owned by Mattel. Brandwave also tracks Barbie and Hot Wheels, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Fisher-Price: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/fisher-price

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/fisher-price. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.