---
title: "Fisher & Paykel: search popularity and Share of Search in New Zealand"
description: "Fisher & Paykel makes home appliances sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/fisher-and-paykel"
publisher: "Brandwave"
---

# Fisher & Paykel: search popularity and Share of Search in New Zealand

Fisher & Paykel makes home appliances sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Fisher & Paykel
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among dishwasher brands**: 44.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dishwasher brands | 1 | 44.2% | 51.5K |
| Fridge brands | 1 | 46.1% | 51.5K |
| Home appliance brands | 1 | 31.1% | 51.5K |
| Oven and cooktop brands | 1 | 45.3% | 51.5K |
| Washing machine brands | 1 | 43.1% | 51.5K |

- [Dishwasher brands](/demand/nz/categories/nz-dishwasher-brands)
- [Fridge brands](/demand/nz/categories/nz-fridge-brands)
- [Home appliance brands](/demand/nz/categories/nz-home-appliance-brands)
- [Oven and cooktop brands](/demand/nz/categories/nz-oven-and-cooktop-brands)
- [Washing machine brands](/demand/nz/categories/nz-washing-machine-brands)

## How has branded search demand for Fisher & Paykel changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Fisher & Paykel in New Zealand rose from 48K to 51.5K.
- Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among dishwasher brands in New Zealand peaked at 46.2% in March 2026 and was lowest at 42.9% in December 2025.
- Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among fridge brands in New Zealand decreased from 47.9% to 46.1%.
- Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among fridge brands in New Zealand peaked at 49.1% in November 2025 and was lowest at 45.3% in April 2026.
- Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among home appliance brands in New Zealand decreased from 33.9% to 31.1%.
- Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among home appliance brands in New Zealand peaked at 35.5% in June 2026 and was lowest at 31.1% in August 2026.
- Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among oven and cooktop brands in New Zealand decreased from 49.4% to 45.3%.
- Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among oven and cooktop brands in New Zealand peaked at 53.4% in June 2026 and was lowest at 45.3% in August 2026.
- Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among washing machine brands in New Zealand decreased from 44.5% to 43.1%.
- Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among washing machine brands in New Zealand peaked at 46% in November 2025 and was lowest at 42.6% in April 2026.

## How did search popularity change for New Zealand dishwasher brands in August 2026?

- In August 2026, Haier overtook Bosch to rank 3rd among dishwasher brands in New Zealand, at 12.5%.
- In August 2026, Samsung gained estimated Share of Search among dishwasher brands in New Zealand, from 16.8% to 18.2%.
- In August 2026, Bosch lost estimated Share of Search among dishwasher brands in New Zealand, from 12.2% to 11.1%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among dishwasher brands in New Zealand, from 45.1% to 44.2%.
- In August 2026, Miele rose from 5th to 4th among dishwasher brands in New Zealand.

## How did search popularity change for New Zealand fridge brands in August 2026?

- In August 2026, Samsung gained estimated Share of Search among fridge brands in New Zealand, from 17.8% to 19%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among fridge brands in New Zealand, from 47.8% to 46.1%.
- Estimated monthly branded searches for LG in New Zealand rose 31.1% over 11 measured months, from 9.7K to 12.8K in August 2026.
- Estimated monthly branded searches for Westinghouse in New Zealand rose 10.1% over 11 measured months, from 6.3K to 7K in August 2026.

## How did search popularity change for New Zealand home appliance brands in August 2026?

- In August 2026, Smeg overtook Samsung to rank 2nd among home appliance brands in New Zealand, at 13.6%.
- In August 2026, Samsung gained estimated Share of Search among home appliance brands in New Zealand, from 12.2% to 12.8%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among home appliance brands in New Zealand, from 32.9% to 31.1%.
- In August 2026, Bosch lost estimated Share of Search among home appliance brands in New Zealand, from 8.9% to 7.8%.
- Miele’s estimated Share of Search among home appliance brands in New Zealand has lost ground for 3 months in a row, from 9% to 7.9% in August 2026.
- In August 2026, Haier rose from 5th to 4th among home appliance brands in New Zealand.

## How did search popularity change for New Zealand oven and cooktop brands in August 2026?

- In August 2026, Smeg gained estimated Share of Search among oven and cooktop brands in New Zealand, from 15.7% to 19.8%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among oven and cooktop brands in New Zealand, from 47.6% to 45.3%.
- In August 2026, Bosch lost estimated Share of Search among oven and cooktop brands in New Zealand, from 12.9% to 11.4%.
- Miele’s estimated Share of Search among oven and cooktop brands in New Zealand has lost ground for 3 months in a row, from 13.3% to 11.5% in August 2026.
- In August 2026, Westinghouse rose from 6th to 5th among oven and cooktop brands in New Zealand.
- In August 2026, Electrolux fell from 5th to 6th among oven and cooktop brands in New Zealand.

## How did search popularity change for New Zealand washing machine brands in August 2026?

- In August 2026, Haier overtook Bosch to rank 3rd among washing machine brands in New Zealand, at 12.2%.
- In August 2026, Samsung gained estimated Share of Search among washing machine brands in New Zealand, from 16.4% to 17.7%.
- In August 2026, Bosch lost estimated Share of Search among washing machine brands in New Zealand, from 11.9% to 10.8%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among washing machine brands in New Zealand, from 44% to 43.1%.
- Estimated monthly branded searches for LG in New Zealand rose 31.1% over 11 measured months, from 9.7K to 12.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dishwasher brands | 48K | 44.1% | 1 |
| Nov 2025 | Dishwasher brands | 54.9K | 45.1% | 1 |
| Dec 2025 | Dishwasher brands | 44.9K | 42.9% | 1 |
| Jan 2026 | Dishwasher brands | 47.8K | 43.9% | 1 |
| Feb 2026 | Dishwasher brands | 45.1K | 46% | 1 |
| Mar 2026 | Dishwasher brands | 51K | 46.2% | 1 |
| Apr 2026 | Dishwasher brands | 48.2K | 43.6% | 1 |
| May 2026 | Dishwasher brands | 56.4K | 45.5% | 1 |
| Jun 2026 | Dishwasher brands | 57.9K | 46.1% | 1 |
| Jul 2026 | Dishwasher brands | 56.5K | 45.1% | 1 |
| Aug 2026 | Dishwasher brands | 51.5K | 44.2% | 1 |
| Sep 2026 | Dishwasher brands | — | — | — |
| Oct 2025 | Fridge brands | 48K | 47.9% | 1 |
| Nov 2025 | Fridge brands | 54.9K | 49.1% | 1 |
| Dec 2025 | Fridge brands | 44.9K | 45.5% | 1 |
| Jan 2026 | Fridge brands | 47.8K | 46.1% | 1 |
| Feb 2026 | Fridge brands | 45.1K | 48.1% | 1 |
| Mar 2026 | Fridge brands | 51K | 47.2% | 1 |
| Apr 2026 | Fridge brands | 48.2K | 45.3% | 1 |
| May 2026 | Fridge brands | 56.4K | 48.2% | 1 |
| Jun 2026 | Fridge brands | 57.9K | 47.8% | 1 |
| Jul 2026 | Fridge brands | 56.5K | 47.8% | 1 |
| Aug 2026 | Fridge brands | 51.5K | 46.1% | 1 |
| Sep 2026 | Fridge brands | — | — | — |
| Oct 2025 | Home appliance brands | 48K | 33.9% | 1 |
| Nov 2025 | Home appliance brands | 54.9K | 35.1% | 1 |
| Dec 2025 | Home appliance brands | 44.9K | 32.8% | 1 |
| Jan 2026 | Home appliance brands | 47.8K | 33.6% | 1 |
| Feb 2026 | Home appliance brands | 45.1K | 35.3% | 1 |
| Mar 2026 | Home appliance brands | 51K | 35% | 1 |
| Apr 2026 | Home appliance brands | 48.2K | 33.3% | 1 |
| May 2026 | Home appliance brands | 56.4K | 35.2% | 1 |
| Jun 2026 | Home appliance brands | 57.9K | 35.5% | 1 |
| Jul 2026 | Home appliance brands | 56.5K | 32.9% | 1 |
| Aug 2026 | Home appliance brands | 51.5K | 31.1% | 1 |
| Sep 2026 | Home appliance brands | — | — | — |
| Oct 2025 | Oven and cooktop brands | 48K | 49.4% | 1 |
| Nov 2025 | Oven and cooktop brands | 54.9K | 51% | 1 |
| Dec 2025 | Oven and cooktop brands | 44.9K | 49% | 1 |
| Jan 2026 | Oven and cooktop brands | 47.8K | 50.4% | 1 |
| Feb 2026 | Oven and cooktop brands | 45.1K | 52.9% | 1 |
| Mar 2026 | Oven and cooktop brands | 51K | 52.8% | 1 |
| Apr 2026 | Oven and cooktop brands | 48.2K | 50.5% | 1 |
| May 2026 | Oven and cooktop brands | 56.4K | 52.3% | 1 |
| Jun 2026 | Oven and cooktop brands | 57.9K | 53.4% | 1 |
| Jul 2026 | Oven and cooktop brands | 56.5K | 47.6% | 1 |
| Aug 2026 | Oven and cooktop brands | 51.5K | 45.3% | 1 |
| Sep 2026 | Oven and cooktop brands | — | — | — |
| Oct 2025 | Washing machine brands | 48K | 44.5% | 1 |
| Nov 2025 | Washing machine brands | 54.9K | 46% | 1 |
| Dec 2025 | Washing machine brands | 44.9K | 42.8% | 1 |
| Jan 2026 | Washing machine brands | 47.8K | 43.2% | 1 |
| Feb 2026 | Washing machine brands | 45.1K | 44.7% | 1 |
| Mar 2026 | Washing machine brands | 51K | 44.3% | 1 |
| Apr 2026 | Washing machine brands | 48.2K | 42.6% | 1 |
| May 2026 | Washing machine brands | 56.4K | 44.5% | 1 |
| Jun 2026 | Washing machine brands | 57.9K | 44.6% | 1 |
| Jul 2026 | Washing machine brands | 56.5K | 44% | 1 |
| Aug 2026 | Washing machine brands | 51.5K | 43.1% | 1 |
| Sep 2026 | Washing machine brands | — | — | — |

## How is Fisher & Paykel measured?

Brandwave collects information about searches that people make online using Fisher & Paykel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “7kg fisher paykel washing machine”
- “8kg fisher paykel washing machine”
- “elba by fisher and paykel”
- “elba fisher and paykel fridge”
- “fisher & paykel”
- “fisher & paykel bar fridge”
- “fisher & paykel dishwasher”
- “fisher & paykel double dishdrawer”
- “fisher & paykel dryer”
- “fisher & paykel ecosmart washing machine”
- “fisher & paykel elba washing machine”
- “fisher & paykel french door fridge”
- “fisher & paykel french door fridge freezer”
- “fisher & paykel fridge”
- “fisher & paykel fridge freezer”
- “fisher & paykel induction cooktop”
- “fisher & paykel integrated dishwasher”
- “fisher & paykel near me”
- “fisher & paykel nz”
- “fisher & paykel online”
- “fisher & paykel oven”
- “fisher & paykel quicksmart washing machine”
- “fisher & paykel rangehood”
- “fisher & paykel side by side fridge freezer”
- “fisher & paykel single dishdrawer”
- “fisher & paykel stainless steel fridge”
- “fisher & paykel top loader”
- “fisher & paykel top loader washing machine”
- “fisher & paykel washing machine”
- “fisher & paykel washsmart top loader”
- “fisher and paykel”
- “fisher and paykel appliance”
- “fisher and paykel cooktops”
- “fisher and paykel dishwasher”
- “fisher and paykel dryer”
- “fisher and paykel filters”
- “fisher and paykel freestanding ovens”
- “fisher and paykel fridge double door”
- “fisher and paykel head office”
- “fisher and paykel servicing”
- “fisher and paykel wall ovens”
- “fisher and paykel washing machine”
- “fisher and paykel washing machine cleaner”
- “fisher paykel”
- “fisher paykel dish drawer”
- “fisher paykel dishdrawer”
- “fisher paykel dishwasher”
- “fisher paykel dryer”
- “fisher paykel fridge”
- “fisher paykel fridge freezer”
- “fisher paykel oven”
- “fisher paykel washing machine”
- “fisherpaykel”
- “fisherpaykel com”
- “fisherpaykel dishwasher”
- “fisherpaykel dryer”
- “fisherpaykel fridge”
- “fisherpaykel nz”
- “fisherpaykel oven”
- “fisherpaykel washing machine”
- “top loader fisher and paykel washing machine”
- “white fisher paykel fridge”

## Which dishwasher brands compete with Fisher & Paykel?

- [Samsung](/demand/nz/brands/samsung): Head-to-head: /demand/nz/compare/fisher-and-paykel-vs-samsung
- [Haier](/demand/nz/brands/haier): Head-to-head: /demand/nz/compare/fisher-and-paykel-vs-haier
- [Miele](/demand/nz/brands/miele): Head-to-head: /demand/nz/compare/fisher-and-paykel-vs-miele
- [Bosch](/demand/nz/brands/bosch): Head-to-head: /demand/nz/compare/bosch-vs-fisher-and-paykel
- [Beko](/demand/nz/brands/beko): Head-to-head: /demand/nz/compare/beko-vs-fisher-and-paykel

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Fisher & Paykel: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/fisher-and-paykel

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/fisher-and-paykel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.