---
title: "Firth: search popularity and Share of Search in New Zealand"
description: "Firth is a concrete supplier available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/firth"
publisher: "Brandwave"
---

# Firth: search popularity and Share of Search in New Zealand

Firth is a concrete supplier available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Firth
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among ready-mix concrete suppliers**: 46.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Ready-mix concrete suppliers | 1 | 46.4% | 3.6K |

- [Ready-mix concrete suppliers](/demand/nz/categories/nz-ready-mix-concrete-suppliers)

## How has branded search demand for Firth changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Firth in New Zealand held steady at 3.6K.
- Across the 11 months ending August 2026, Firth’s estimated Share of Search among ready-mix concrete suppliers in New Zealand increased from 44% to 46.4%.
- Across the 11 months ending August 2026, Firth’s estimated Share of Search among ready-mix concrete suppliers in New Zealand peaked at 47.1% in May 2026 and was lowest at 38.7% in December 2025.

## How did search popularity change for New Zealand ready-mix concrete suppliers in August 2026?

- In August 2026, Firth gained estimated Share of Search among ready-mix concrete suppliers in New Zealand, from 42.9% to 46.4%.
- In August 2026, Holcim gained estimated Share of Search among ready-mix concrete suppliers in New Zealand, from 27.9% to 29.1%.
- In August 2026, Bridgeman Concrete lost estimated Share of Search among ready-mix concrete suppliers in New Zealand, from 10.9% to 8.2%.
- In August 2026, Allied Concrete lost estimated Share of Search among ready-mix concrete suppliers in New Zealand, from 16.7% to 15.1%.
- Stevenson Concrete’s estimated Share of Search among ready-mix concrete suppliers in New Zealand has lost ground for 3 months in a row, from 2.1% to 1.3% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ready-mix concrete suppliers | 3.6K | 44% | 1 |
| Nov 2025 | Ready-mix concrete suppliers | 3.1K | 41.5% | 1 |
| Dec 2025 | Ready-mix concrete suppliers | 3K | 38.7% | 1 |
| Jan 2026 | Ready-mix concrete suppliers | 3K | 41.2% | 1 |
| Feb 2026 | Ready-mix concrete suppliers | 3.5K | 44.9% | 1 |
| Mar 2026 | Ready-mix concrete suppliers | 4.3K | 45.7% | 1 |
| Apr 2026 | Ready-mix concrete suppliers | 3.5K | 47% | 1 |
| May 2026 | Ready-mix concrete suppliers | 3.6K | 47.1% | 1 |
| Jun 2026 | Ready-mix concrete suppliers | 3.5K | 46.6% | 1 |
| Jul 2026 | Ready-mix concrete suppliers | 3K | 42.9% | 1 |
| Aug 2026 | Ready-mix concrete suppliers | 3.6K | 46.4% | 1 |
| Sep 2026 | Ready-mix concrete suppliers | — | — | — |

## How is Firth measured?

Brandwave collects information about searches that people make online using Firth’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “firth co nz”
- “firth coloured concrete”
- “firth concrete”
- “firth concrete blocks”
- “firth concrete bricks”
- “firth concrete kapiti”
- “firth concrete pavers”
- “firth concrete price list”
- “firth concrete prices”
- “firth concrete products”
- “firth nz”
- “firth permeable concrete”
- “firth ready mix”
- “firth ready mix concrete”
- “firth ready-mix”

## Which ready-mix concrete suppliers compete with Firth?

- [Holcim](/demand/nz/brands/holcim): Head-to-head: /demand/nz/compare/firth-vs-holcim
- [Allied Concrete](/demand/nz/brands/allied-concrete): Head-to-head: /demand/nz/compare/allied-concrete-vs-firth
- [Bridgeman Concrete](/demand/nz/brands/bridgeman-concrete): Head-to-head: /demand/nz/compare/bridgeman-concrete-vs-firth
- [Stevenson Concrete](/demand/nz/brands/stevenson-concrete): Head-to-head: /demand/nz/compare/firth-vs-stevenson-concrete

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Firth: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/firth

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/firth. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.