--- title: "First Training: search popularity in New Zealand" description: "First Training runs first aid courses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/first-training" publisher: "Brandwave" --- # First Training: search popularity in New Zealand First Training runs first aid courses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: First Training - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among first aid training providers**: 0.76% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | First aid training providers | 6 | 0.76% | 110 | - [First aid training providers](/demand/nz/categories/nz-first-aid-training-providers) ## Top first aid training providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, First Training was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. First Training is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NZ Red Cross | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | St John | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | First Training | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | MediTrain | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | LifeCare | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | FACT Co | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | First Aid NZ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about first aid training providers - Asked ChatGPT "Which first aid training provider should I book in New Zealand?": 1. St John, 2. NZ Red Cross, 3. LifeCare - Asked ChatGPT "What are the best first aid training providers in New Zealand?": 1. St John, 2. NZ Red Cross, 3. First Training, 4. LifeCare, 5. MediTrain - Asked ChatGPT "What's the best first aid training provider in New Zealand for workplace certification?": 1. St John, 2. NZ Red Cross, 3. FACT Co, 4. LifeCare - Searched Google, AI Overview "first aid training provider": 1. First Training, 2. MediTrain, 3. FACT Co - Searched Google, AI Overview "first aid training nz": 1. NZ Red Cross, 2. First Training, 3. MediTrain Not named in any answer: First Aid NZ. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for First Training changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for First Training in New Zealand fell from 140 to 110. - Across the 12 months ending September 2026, First Training fell from 5th to 6th among first aid training providers in New Zealand. ## How did search popularity change for New Zealand first aid training providers in September 2026? - In September 2026, St John gained share of searches among first aid training providers in New Zealand, from 64.5% to 68.1%. - In September 2026, NZ Red Cross lost share of searches among first aid training providers in New Zealand, from 27.4% to 23.9%. - In September 2026, MediTrain lost share of searches among first aid training providers in New Zealand, from 3.8% to 3.3%. - Estimated monthly branded searches for FACT Co in New Zealand rose 50% over 12 measured months, from 120 to 180 in September 2026. - Estimated monthly branded searches for LifeCare in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026. - Estimated monthly branded searches for First Training in New Zealand fell 21.4% over 12 measured months, from 140 to 110 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | First aid training providers | 140 | 0.96% | 5 | | Nov 2025 | First aid training providers | 140 | 0.96% | 5 | | Dec 2025 | First aid training providers | 50 | 0.45% | 6 | | Jan 2026 | First aid training providers | 90 | 0.63% | 7 | | Feb 2026 | First aid training providers | 110 | 0.73% | 6 | | Mar 2026 | First aid training providers | 110 | 0.69% | 7 | | Apr 2026 | First aid training providers | 90 | 0.64% | 6 | | May 2026 | First aid training providers | 110 | 0.72% | 6 | | Jun 2026 | First aid training providers | 90 | 0.57% | 7 | | Jul 2026 | First aid training providers | 140 | 0.98% | 6 | | Aug 2026 | First aid training providers | 110 | 0.72% | 6 | | Sep 2026 | First aid training providers | 110 | 0.76% | 6 | ## How are First Training’s branded searches counted? Brandwave collects information about searches that people make online using First Training’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “first training” ## Which first aid training providers compete with First Training? - [St John](/demand/nz/brands/st-john) - [NZ Red Cross](/demand/nz/brands/nz-red-cross): Head-to-head: /demand/nz/compare/first-training-vs-nz-red-cross - [MediTrain](/demand/nz/brands/meditrain): Head-to-head: /demand/nz/compare/first-training-vs-meditrain - [First Aid NZ](/demand/nz/brands/first-aid-nz): Head-to-head: /demand/nz/compare/first-aid-nz-vs-first-training - [FACT Co](/demand/nz/brands/factco): Head-to-head: /demand/nz/compare/factco-vs-first-training - [LifeCare](/demand/nz/brands/lifecare-first-aid): Head-to-head: /demand/nz/compare/first-training-vs-lifecare-first-aid ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "First Training: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/first-training This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/first-training. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.