---
title: "First Table: search popularity and Share of Search in New Zealand"
description: "First Table is a restaurant booking platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/first-table"
publisher: "Brandwave"
---

# First Table: search popularity and Share of Search in New Zealand

First Table is a restaurant booking platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: First Table
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among restaurant booking platforms**: 96.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Restaurant booking platforms | 1 | 96.7% | 82.2K |

- [Restaurant booking platforms](/demand/nz/categories/nz-restaurant-booking-platforms)

## How has branded search demand for First Table changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for First Table in New Zealand rose from 66.3K to 82.2K.
- Across the 11 months ending August 2026, First Table’s estimated Share of Search among restaurant booking platforms in New Zealand peaked at 97.4% in July 2026 and was lowest at 95.8% in December 2025.

## How did search popularity change for New Zealand restaurant booking platforms in August 2026?

- In August 2026, First Table lost estimated Share of Search among restaurant booking platforms in New Zealand, from 97.4% to 96.7%.
- Estimated monthly branded searches for SevenRooms in New Zealand rose 52.2% over 11 measured months, from 230 to 350 in August 2026.
- Estimated monthly branded searches for OpenTable in New Zealand rose 33.9% over 11 measured months, from 1.1K to 1.5K in August 2026.
- Estimated monthly branded searches for Dish Cult in New Zealand fell 50% over 11 measured months, from 80 to 40 in August 2026.
- Estimated monthly branded searches for ResDiary in New Zealand fell 11.4% over 11 measured months, from 1.1K to 930 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Restaurant booking platforms | 66.3K | 96.4% | 1 |
| Nov 2025 | Restaurant booking platforms | 67.2K | 96.4% | 1 |
| Dec 2025 | Restaurant booking platforms | 66.2K | 95.8% | 1 |
| Jan 2026 | Restaurant booking platforms | 82.1K | 96.4% | 1 |
| Feb 2026 | Restaurant booking platforms | 80.7K | 97% | 1 |
| Mar 2026 | Restaurant booking platforms | 80.7K | 96.4% | 1 |
| Apr 2026 | Restaurant booking platforms | 80.8K | 96.6% | 1 |
| May 2026 | Restaurant booking platforms | 98.6K | 97% | 1 |
| Jun 2026 | Restaurant booking platforms | 82.4K | 96.8% | 1 |
| Jul 2026 | Restaurant booking platforms | 98.8K | 97.4% | 1 |
| Aug 2026 | Restaurant booking platforms | 82.2K | 96.7% | 1 |
| Sep 2026 | Restaurant booking platforms | — | — | — |

## How is First Table measured?

Brandwave collects information about searches that people make online using First Table’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “book first table”
- “first table”
- “first table au”
- “first table lower hutt”
- “first table near me”
- “first table nz”
- “first table one tree grill”
- “first table reservations”
- “first table richmond”
- “first table sylvia park”
- “first table upper hutt”
- “first table voucher”
- “firsttable”
- “firsttable co nz”
- “firsttable nz”
- “my first table”
- “one tree grill first table”
- “strawberry fare first table”

## Which restaurant booking platforms compete with First Table?

- [OpenTable](/demand/nz/brands/opentable): Head-to-head: /demand/nz/compare/first-table-vs-opentable
- [ResDiary](/demand/nz/brands/resdiary): Head-to-head: /demand/nz/compare/first-table-vs-resdiary
- [SevenRooms](/demand/nz/brands/sevenrooms): Head-to-head: /demand/nz/compare/first-table-vs-sevenrooms
- [Dish Cult](/demand/nz/brands/dish-cult): Head-to-head: /demand/nz/compare/dish-cult-vs-first-table

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "First Table: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/first-table

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/first-table. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.