---
title: "First Security: search popularity and Share of Search in New Zealand"
description: "First Security provides security services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/first-security"
publisher: "Brandwave"
---

# First Security: search popularity and Share of Search in New Zealand

First Security provides security services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: First Security
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among security companies**: 33.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Security companies | 1 | 33.8% | 2.2K |

- [Security companies](/demand/nz/categories/nz-security-companies)

## How has branded search demand for First Security changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for First Security in New Zealand rose from 1.9K to 2.2K.
- Across the 11 months ending August 2026, First Security’s estimated Share of Search among security companies in New Zealand increased from 28.4% to 33.8%.
- Across the 11 months ending August 2026, First Security’s estimated Share of Search among security companies in New Zealand peaked at 36.6% in May 2026 and was lowest at 24.7% in November 2025.
- Across the 11 months ending August 2026, First Security rose from 3rd to 1st among security companies in New Zealand.

## How did search popularity change for New Zealand security companies in August 2026?

- In August 2026, Allied Security overtook Armourguard to rank 2nd among security companies in New Zealand, at 32.3%.
- In August 2026, First Security gained estimated Share of Search among security companies in New Zealand, from 30.3% to 33.8%.
- In August 2026, Armourguard lost estimated Share of Search among security companies in New Zealand, from 28.5% to 22.8%.
- In August 2026, ADT lost estimated Share of Search among security companies in New Zealand, from 13.3% to 11%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Security companies | 1.9K | 28.4% | 3 |
| Nov 2025 | Security companies | 1.6K | 24.7% | 3 |
| Dec 2025 | Security companies | 1.5K | 26.2% | 3 |
| Jan 2026 | Security companies | 1.6K | 25.6% | 3 |
| Feb 2026 | Security companies | 1.6K | 26.8% | 2 |
| Mar 2026 | Security companies | 2.1K | 29.7% | 1 |
| Apr 2026 | Security companies | 2.1K | 32.6% | 1 |
| May 2026 | Security companies | 2.5K | 36.6% | 1 |
| Jun 2026 | Security companies | 2.2K | 34.2% | 1 |
| Jul 2026 | Security companies | 1.7K | 30.3% | 1 |
| Aug 2026 | Security companies | 2.2K | 33.8% | 1 |
| Sep 2026 | Security companies | — | — | — |

## How is First Security measured?

Brandwave collects information about searches that people make online using First Security’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “first security”
- “first security near me”
- “first security nz”
- “first security online”
- “firstsecurity”
- “firstsecurity co nz”

## Which security companies compete with First Security?

- [Allied Security](/demand/nz/brands/allied-security): Head-to-head: /demand/nz/compare/allied-security-vs-first-security
- [Armourguard](/demand/nz/brands/armourguard): Head-to-head: /demand/nz/compare/armourguard-vs-first-security
- [ADT](/demand/nz/brands/adt): Head-to-head: /demand/nz/compare/adt-vs-first-security

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "First Security: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/first-security

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/first-security. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.