--- title: "First Focus: search popularity and Share of Search in New Zealand" description: "First Focus provides business IT services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/first-focus" publisher: "Brandwave" --- # First Focus: search popularity and Share of Search in New Zealand First Focus provides business IT services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: First Focus - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among auckland IT service providers**: 36.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Auckland IT service providers | 1 | 36.6% | 710 | | Christchurch IT service providers | 1 | 39% | 710 | | Nelson IT support companies | 1 | 40.3% | 710 | | Wellington IT service providers | 1 | 41.8% | 710 | - [Auckland IT service providers](/demand/nz/categories/nz-auckland-it-service-providers) - [Christchurch IT service providers](/demand/nz/categories/nz-christchurch-it-service-providers) - [Nelson IT support companies](/demand/nz/categories/nz-nelson-it-support-companies) - [Wellington IT service providers](/demand/nz/categories/nz-wellington-it-service-providers) ## How has branded search demand for First Focus changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for First Focus in New Zealand rose from 40 to 710. - Across the 11 months ending August 2026, First Focus’ estimated Share of Search among auckland IT service providers in New Zealand increased from 3.1% to 36.6%. - Across the 11 months ending August 2026, First Focus’ estimated Share of Search among auckland IT service providers in New Zealand peaked at 36.6% in August 2026 and was lowest at 2.1% in December 2025. - Across the 11 months ending August 2026, First Focus rose from 4th to 1st among auckland IT service providers in New Zealand. - Across the 11 months ending August 2026, First Focus’ estimated Share of Search among christchurch IT service providers in New Zealand increased from 3.3% to 39%. - Across the 11 months ending August 2026, First Focus’ estimated Share of Search among christchurch IT service providers in New Zealand peaked at 39.9% in May 2026 and was lowest at 2.4% in December 2025. - Across the 11 months ending August 2026, First Focus rose from 4th to 1st among christchurch IT service providers in New Zealand. - Across the 11 months ending August 2026, First Focus’ estimated Share of Search among nelson IT support companies in New Zealand increased from 4% to 40.3%. - Across the 11 months ending August 2026, First Focus’ estimated Share of Search among nelson IT support companies in New Zealand peaked at 40.9% in May 2026 and was lowest at 2.5% in December 2025. - Across the 11 months ending August 2026, First Focus rose from 4th to 1st among nelson IT support companies in New Zealand. - Across the 11 months ending August 2026, First Focus’ estimated Share of Search among wellington IT service providers in New Zealand increased from 3.6% to 41.8%. - Across the 11 months ending August 2026, First Focus’ estimated Share of Search among wellington IT service providers in New Zealand peaked at 44.1% in May 2026 and was lowest at 2.4% in December 2025. - Across the 11 months ending August 2026, First Focus rose from 4th to 1st among wellington IT service providers in New Zealand. ## How did search popularity change for New Zealand auckland IT service providers in August 2026? - In August 2026, First Focus overtook iT360 to take the highest estimated Share of Search among auckland IT service providers in New Zealand, at 36.6%. - In August 2026, ThinkConcepts gained estimated Share of Search among auckland IT service providers in New Zealand, from 10% to 13.9%. - In August 2026, iT360 lost estimated Share of Search among auckland IT service providers in New Zealand, from 25% to 14.9%. - In August 2026, CodeBlue lost estimated Share of Search among auckland IT service providers in New Zealand, from 40.7% to 34.5%. ## How did search popularity change for New Zealand christchurch IT service providers in August 2026? - In August 2026, First Focus overtook CodeBlue to take the highest estimated Share of Search among christchurch IT service providers in New Zealand, at 39%. - In August 2026, OxygenIT lost estimated Share of Search among christchurch IT service providers in New Zealand, from 19.3% to 12.1%. - In August 2026, CodeBlue lost estimated Share of Search among christchurch IT service providers in New Zealand, from 40.7% to 36.8%. - In August 2026, OneHQ lost estimated Share of Search among christchurch IT service providers in New Zealand, from 15.7% to 12.1%. ## How did search popularity change for New Zealand nelson IT support companies in August 2026? - In August 2026, First Focus overtook Softsource vBridge to take the highest estimated Share of Search among nelson IT support companies in New Zealand, at 40.3%. - In August 2026, OxygenIT lost estimated Share of Search among nelson IT support companies in New Zealand, from 21.3% to 12.5%. - In August 2026, Softsource vBridge lost estimated Share of Search among nelson IT support companies in New Zealand, from 41.7% to 39.8%. - In August 2026, The IT Department lost estimated Share of Search among nelson IT support companies in New Zealand, from 4.7% to 3.4%. - In August 2026, Integrity IT lost estimated Share of Search among nelson IT support companies in New Zealand, from 1.6% to 0.57%. - In August 2026, CTEC rose from 7th to 6th among nelson IT support companies in New Zealand. ## How did search popularity change for New Zealand wellington IT service providers in August 2026? - In August 2026, First Focus overtook CodeBlue to take the highest estimated Share of Search among wellington IT service providers in New Zealand, at 41.8%. - In August 2026, ThinkConcepts gained estimated Share of Search among wellington IT service providers in New Zealand, from 13% to 15.9%. - In August 2026, CodeBlue lost estimated Share of Search among wellington IT service providers in New Zealand, from 52.8% to 39.4%. - Estimated monthly branded searches for IT Works in New Zealand fell 54.5% over 11 measured months, from 110 to 50 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Auckland IT service providers | 40 | 3.1% | 4 | | Nov 2025 | Auckland IT service providers | 40 | 3.4% | 4 | | Dec 2025 | Auckland IT service providers | 20 | 2.1% | 4 | | Jan 2026 | Auckland IT service providers | 40 | 4% | 4 | | Feb 2026 | Auckland IT service providers | 150 | 12.5% | 4 | | Mar 2026 | Auckland IT service providers | 210 | 13.5% | 4 | | Apr 2026 | Auckland IT service providers | 130 | 10.8% | 4 | | May 2026 | Auckland IT service providers | 630 | 36% | 1 | | Jun 2026 | Auckland IT service providers | 560 | 34.4% | 2 | | Jul 2026 | Auckland IT service providers | 340 | 24.3% | 3 | | Aug 2026 | Auckland IT service providers | 710 | 36.6% | 1 | | Sep 2026 | Auckland IT service providers | — | — | — | | Oct 2025 | Christchurch IT service providers | 40 | 3.3% | 4 | | Nov 2025 | Christchurch IT service providers | 40 | 3.5% | 4 | | Dec 2025 | Christchurch IT service providers | 20 | 2.4% | 4 | | Jan 2026 | Christchurch IT service providers | 40 | 4.3% | 4 | | Feb 2026 | Christchurch IT service providers | 150 | 12.2% | 4 | | Mar 2026 | Christchurch IT service providers | 210 | 13.9% | 3 | | Apr 2026 | Christchurch IT service providers | 130 | 11.6% | 4 | | May 2026 | Christchurch IT service providers | 630 | 39.9% | 1 | | Jun 2026 | Christchurch IT service providers | 560 | 27.5% | 2 | | Jul 2026 | Christchurch IT service providers | 340 | 24.3% | 2 | | Aug 2026 | Christchurch IT service providers | 710 | 39% | 1 | | Sep 2026 | Christchurch IT service providers | — | — | — | | Oct 2025 | Nelson IT support companies | 40 | 4% | 4 | | Nov 2025 | Nelson IT support companies | 40 | 3.8% | 4 | | Dec 2025 | Nelson IT support companies | 20 | 2.5% | 5 | | Jan 2026 | Nelson IT support companies | 40 | 4.4% | 5 | | Feb 2026 | Nelson IT support companies | 150 | 15% | 3 | | Mar 2026 | Nelson IT support companies | 210 | 15.9% | 2 | | Apr 2026 | Nelson IT support companies | 130 | 12.7% | 3 | | May 2026 | Nelson IT support companies | 630 | 40.9% | 2 | | Jun 2026 | Nelson IT support companies | 560 | 31.8% | 1 | | Jul 2026 | Nelson IT support companies | 340 | 26.8% | 2 | | Aug 2026 | Nelson IT support companies | 710 | 40.3% | 1 | | Sep 2026 | Nelson IT support companies | — | — | — | | Oct 2025 | Wellington IT service providers | 40 | 3.6% | 4 | | Nov 2025 | Wellington IT service providers | 40 | 3.8% | 4 | | Dec 2025 | Wellington IT service providers | 20 | 2.4% | 4 | | Jan 2026 | Wellington IT service providers | 40 | 4.6% | 4 | | Feb 2026 | Wellington IT service providers | 150 | 14.7% | 3 | | Mar 2026 | Wellington IT service providers | 210 | 15.1% | 3 | | Apr 2026 | Wellington IT service providers | 130 | 13.8% | 3 | | May 2026 | Wellington IT service providers | 630 | 44.1% | 1 | | Jun 2026 | Wellington IT service providers | 560 | 38.6% | 2 | | Jul 2026 | Wellington IT service providers | 340 | 31.5% | 2 | | Aug 2026 | Wellington IT service providers | 710 | 41.8% | 1 | | Sep 2026 | Wellington IT service providers | — | — | — | ## How is First Focus measured? Brandwave collects information about searches that people make online using First Focus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “first focus” - “first focus auckland” - “first focus christchurch” - “first focus core” - “first focus it” - “first focus new zealand” - “first focus nz” - “firstfocus” ## Which auckland IT service providers compete with First Focus? - [CodeBlue](/demand/nz/brands/codeblue): Head-to-head: /demand/nz/compare/codeblue-vs-first-focus - [iT360](/demand/nz/brands/it360): Head-to-head: /demand/nz/compare/first-focus-vs-it360 - [ThinkConcepts](/demand/nz/brands/thinkconcepts): Head-to-head: /demand/nz/compare/first-focus-vs-thinkconcepts ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "First Focus: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/first-focus This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/first-focus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.