---
title: "First Class Accounts: search popularity and Share of Search in New Zealand"
description: "First Class Accounts provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/first-class-accounts"
publisher: "Brandwave"
---

# First Class Accounts: search popularity and Share of Search in New Zealand

First Class Accounts provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: First Class Accounts
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among blenheim accounting firms**: 2.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Blenheim accounting firms | 3 | 2.2% | 70 |
| Kapiti accounting firms | 3 | 0.28% | 70 |

- [Blenheim accounting firms](/demand/nz/categories/nz-blenheim-accounting-firms)
- [Kapiti accounting firms](/demand/nz/categories/nz-kapiti-accounting-firms)

## How has branded search demand for First Class Accounts changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for First Class Accounts in New Zealand fell from 90 to 70.
- Across the 11 months ending August 2026, First Class Accounts’ estimated Share of Search among blenheim accounting firms in New Zealand decreased from 2.9% to 2.2%.
- Across the 11 months ending August 2026, First Class Accounts’ estimated Share of Search among blenheim accounting firms in New Zealand peaked at 3.5% in February 2026 and was lowest at 2.1% in June 2026.
- Across the 11 months ending August 2026, First Class Accounts’ estimated Share of Search among kapiti accounting firms in New Zealand held steady, from 0.36% to 0.28%.

## How did search popularity change for New Zealand blenheim accounting firms in August 2026?

- In August 2026, SBA gained estimated Share of Search among blenheim accounting firms in New Zealand, from 82.6% to 84.2%.
- In August 2026, WK Advisors & Accountants lost estimated Share of Search among blenheim accounting firms in New Zealand, from 11% to 9.3%.
- In August 2026, First Class Accounts lost estimated Share of Search among blenheim accounting firms in New Zealand, from 3% to 2.2%.
- Estimated monthly branded searches for K & J Consultants in New Zealand rose 50% over 11 measured months, from 20 to 30 in August 2026.

## How did search popularity change for New Zealand kapiti accounting firms in August 2026?

- In August 2026, WH Accounting & Advisory gained estimated Share of Search among kapiti accounting firms in New Zealand, from 87% to 88.3%.
- In August 2026, SBA lost estimated Share of Search among kapiti accounting firms in New Zealand, from 11.9% to 10.8%.
- Estimated monthly branded searches for Hine Accountants in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
- Estimated monthly branded searches for Deans & Associates in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.
- Estimated monthly branded searches for First Class Accounts in New Zealand fell 22.2% over 11 measured months, from 90 to 70 in August 2026.
- Estimated monthly branded searches for Kapiti Chartered Accountants in New Zealand fell 12.5% over 11 measured months, from 80 to 70 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Blenheim accounting firms | 90 | 2.9% | 3 |
| Nov 2025 | Blenheim accounting firms | 90 | 3.2% | 3 |
| Dec 2025 | Blenheim accounting firms | 70 | 3.2% | 3 |
| Jan 2026 | Blenheim accounting firms | 90 | 2.9% | 3 |
| Feb 2026 | Blenheim accounting firms | 110 | 3.5% | 3 |
| Mar 2026 | Blenheim accounting firms | 120 | 3.1% | 3 |
| Apr 2026 | Blenheim accounting firms | 110 | 3.2% | 3 |
| May 2026 | Blenheim accounting firms | 90 | 2.7% | 3 |
| Jun 2026 | Blenheim accounting firms | 80 | 2.1% | 3 |
| Jul 2026 | Blenheim accounting firms | 90 | 3% | 3 |
| Aug 2026 | Blenheim accounting firms | 70 | 2.2% | 3 |
| Sep 2026 | Blenheim accounting firms | — | — | — |
| Oct 2025 | Kapiti accounting firms | 90 | 0.36% | 3 |
| Nov 2025 | Kapiti accounting firms | 90 | 0.44% | 3 |
| Dec 2025 | Kapiti accounting firms | 70 | 0.35% | 3 |
| Jan 2026 | Kapiti accounting firms | 90 | 0.43% | 4 |
| Feb 2026 | Kapiti accounting firms | 110 | 0.53% | 3 |
| Mar 2026 | Kapiti accounting firms | 120 | 0.47% | 4 |
| Apr 2026 | Kapiti accounting firms | 110 | 0.52% | 3 |
| May 2026 | Kapiti accounting firms | 90 | 0.36% | 3 |
| Jun 2026 | Kapiti accounting firms | 80 | 0.31% | 4 |
| Jul 2026 | Kapiti accounting firms | 90 | 0.43% | 3 |
| Aug 2026 | Kapiti accounting firms | 70 | 0.28% | 3 |
| Sep 2026 | Kapiti accounting firms | — | — | — |

## How is First Class Accounts measured?

Brandwave collects information about searches that people make online using First Class Accounts’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “first class accounts”
- “first class accounts blenheim”
- “first class accounts nz”
- “firstclassaccounts”
- “firstclassaccounts.co.nz”

## Which blenheim accounting firms compete with First Class Accounts?

- [SBA](/demand/nz/brands/sba): Head-to-head: /demand/nz/compare/first-class-accounts-vs-sba
- [WK Advisors & Accountants](/demand/nz/brands/wk-advisors-accountants): Head-to-head: /demand/nz/compare/first-class-accounts-vs-wk-advisors-accountants
- [Blenheim Accounting](/demand/nz/brands/blenheim-accounting): Head-to-head: /demand/nz/compare/blenheim-accounting-vs-first-class-accounts
- [McKendry Advisors & Accountants](/demand/nz/brands/mckendry-advisors-accountants): Head-to-head: /demand/nz/compare/first-class-accounts-vs-mckendry-advisors-accountants
- [K & J Consultants](/demand/nz/brands/k-j-consultants): Head-to-head: /demand/nz/compare/first-class-accounts-vs-k-j-consultants
- [Accounting Plus](/demand/nz/brands/accounting-plus)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "First Class Accounts: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/first-class-accounts

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/first-class-accounts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
