---
title: "First AML: search popularity and Share of Search in New Zealand"
description: "First AML provides AML compliance or identity verification in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/first-aml"
publisher: "Brandwave"
---

# First AML: search popularity and Share of Search in New Zealand

First AML provides AML compliance or identity verification in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: First AML
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among AML and identity verification software**: 56.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| AML and identity verification software | 1 | 56.8% | 1.7K |

- [AML and identity verification software](/demand/nz/categories/nz-aml-compliance-software)

## How has branded search demand for First AML changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for First AML in New Zealand fell from 1.9K to 1.7K.
- Across the 11 months ending August 2026, First AML’s estimated Share of Search among AML and identity verification software in New Zealand decreased from 57.9% to 56.8%.
- Across the 11 months ending August 2026, First AML’s estimated Share of Search among AML and identity verification software in New Zealand peaked at 62.9% in April 2026 and was lowest at 55.5% in January 2026.

## How did search popularity change for New Zealand AML and identity verification software in August 2026?

- In August 2026, APLYiD gained estimated Share of Search among AML and identity verification software in New Zealand, from 28% to 31%.
- In August 2026, Cloudcheck gained estimated Share of Search among AML and identity verification software in New Zealand, from 5.5% to 6.8%.
- In August 2026, Sumsub gained estimated Share of Search among AML and identity verification software in New Zealand, from 4.8% to 5.4%.
- In August 2026, First AML lost estimated Share of Search among AML and identity verification software in New Zealand, from 61.6% to 56.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AML and identity verification software | 1.9K | 57.9% | 1 |
| Nov 2025 | AML and identity verification software | 1.6K | 56.6% | 1 |
| Dec 2025 | AML and identity verification software | 1.3K | 56.4% | 1 |
| Jan 2026 | AML and identity verification software | 1.4K | 55.5% | 1 |
| Feb 2026 | AML and identity verification software | 2K | 61.7% | 1 |
| Mar 2026 | AML and identity verification software | 2K | 59.6% | 1 |
| Apr 2026 | AML and identity verification software | 2K | 62.9% | 1 |
| May 2026 | AML and identity verification software | 1.7K | 60.4% | 1 |
| Jun 2026 | AML and identity verification software | 1.7K | 56.6% | 1 |
| Jul 2026 | AML and identity verification software | 1.7K | 61.6% | 1 |
| Aug 2026 | AML and identity verification software | 1.7K | 56.8% | 1 |
| Sep 2026 | AML and identity verification software | — | — | — |

## How is First AML measured?

Brandwave collects information about searches that people make online using First AML’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “first aml”
- “first aml new zealand”
- “first aml nz”
- “firstaml”
- “firstaml com”
- “firstaml nz”

## Which AML and identity verification software compete with First AML?

- [APLYiD](/demand/nz/brands/aplyid): Head-to-head: /demand/nz/compare/aplyid-vs-first-aml
- [Cloudcheck](/demand/nz/brands/cloudcheck): Head-to-head: /demand/nz/compare/cloudcheck-vs-first-aml
- [Sumsub](/demand/nz/brands/sumsub): Head-to-head: /demand/nz/compare/first-aml-vs-sumsub

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "First AML: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/first-aml

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/first-aml. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.