--- title: "First Alert: search popularity in New Zealand" description: "First Alert makes smoke and carbon monoxide alarms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/first-alert" publisher: "Brandwave" --- # First Alert: search popularity in New Zealand First Alert makes smoke and carbon monoxide alarms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: First Alert - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among fire alarm brands**: 0.91% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fire alarm brands | 4 | 0.91% | 10 | | Smoke alarm brands | 3 | 1% | 10 | - [Fire alarm brands](/demand/nz/categories/nz-fire-alarm-brands) - [Smoke alarm brands](/demand/nz/categories/nz-smoke-alarm-brands) ## Top fire alarm brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, First Alert did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cavius | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | PSA Lifesaver | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | ADT | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kidde | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | First Alert | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ring | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fire alarm brands - Asked ChatGPT "Which fire alarm brand should I buy in New Zealand?": 1. Cavius, 2. PSA Lifesaver - Asked ChatGPT "What are the best fire alarm brands in New Zealand?": 1. Cavius - Asked ChatGPT "What's the best fire alarm brand in New Zealand for home safety?": 1. Cavius, 2. PSA Lifesaver - Searched Google, AI Overview "fire alarms nz": named none of the brands we track - Searched Google, AI Overview "home fire alarm": 1. Cavius Not named in any answer: ADT, Kidde, First Alert and Ring. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for First Alert changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for First Alert in New Zealand fell from 20 to 10. - Across the 12 months ending September 2026, First Alert’s share of searches among fire alarm brands in New Zealand decreased from 1.8% to 0.91%. - Across the 12 months ending September 2026, First Alert’s share of searches among fire alarm brands in New Zealand peaked at 1.8% in October 2025 and was lowest at 0.49% in April 2026. - Across the 12 months ending September 2026, First Alert’s share of searches among smoke alarm brands in New Zealand decreased from 2% to 1%. - Across the 12 months ending September 2026, First Alert’s share of searches among smoke alarm brands in New Zealand peaked at 2% in October 2025 and was lowest at 0.57% in April 2026. ## How did search popularity change for New Zealand fire alarm brands in September 2026? - In September 2026, ADT overtook Kidde to rank 2nd among fire alarm brands in New Zealand, with 9.1% of the searches. - In September 2026, Cavius gained share of searches among fire alarm brands in New Zealand, from 80.2% to 80.9%. - In September 2026, Kidde lost share of searches among fire alarm brands in New Zealand, from 8.4% to 7.3%. - In September 2026, First Alert lost share of searches among fire alarm brands in New Zealand, from 1.5% to 0.91%. - In September 2026, PSA Lifesaver lost share of searches among fire alarm brands in New Zealand, from 1.5% to 0.91%. ## How did search popularity change for New Zealand smoke alarm brands in September 2026? - In September 2026, Cavius gained share of searches among smoke alarm brands in New Zealand, from 88.2% to 90.8%. - In September 2026, Kidde lost share of searches among smoke alarm brands in New Zealand, from 9.2% to 8.2%. - In September 2026, Quell lost share of searches among smoke alarm brands in New Zealand, from 0.84% to 0%. - In September 2026, First Alert lost share of searches among smoke alarm brands in New Zealand, from 1.7% to 1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fire alarm brands | 20 | 1.8% | 4 | | Nov 2025 | Fire alarm brands | 10 | 0.86% | 4 | | Dec 2025 | Fire alarm brands | 10 | 0.94% | 5 | | Jan 2026 | Fire alarm brands | 10 | 0.85% | 4 | | Feb 2026 | Fire alarm brands | 10 | 0.82% | 5 | | Mar 2026 | Fire alarm brands | 20 | 1.3% | 4 | | Apr 2026 | Fire alarm brands | 10 | 0.49% | 5 | | May 2026 | Fire alarm brands | 20 | 0.99% | 4 | | Jun 2026 | Fire alarm brands | 10 | 0.69% | 5 | | Jul 2026 | Fire alarm brands | 10 | 0.68% | 4 | | Aug 2026 | Fire alarm brands | 20 | 1.5% | 4 | | Sep 2026 | Fire alarm brands | 10 | 0.91% | 4 | | Oct 2025 | Smoke alarm brands | 20 | 2% | 3 | | Nov 2025 | Smoke alarm brands | 10 | 0.98% | 3 | | Dec 2025 | Smoke alarm brands | 10 | 1.1% | 3 | | Jan 2026 | Smoke alarm brands | 10 | 0.97% | 3 | | Feb 2026 | Smoke alarm brands | 10 | 1% | 3 | | Mar 2026 | Smoke alarm brands | 20 | 1.6% | 3 | | Apr 2026 | Smoke alarm brands | 10 | 0.57% | 3 | | May 2026 | Smoke alarm brands | 20 | 1.1% | 3 | | Jun 2026 | Smoke alarm brands | 10 | 0.78% | 3 | | Jul 2026 | Smoke alarm brands | 10 | 0.74% | 3 | | Aug 2026 | Smoke alarm brands | 20 | 1.7% | 3 | | Sep 2026 | Smoke alarm brands | 10 | 1% | 3 | ## How are First Alert’s branded searches counted? Brandwave collects information about searches that people make online using First Alert’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “first alert” ## Which fire alarm brands compete with First Alert? - [Cavius](/demand/nz/brands/cavius): Head-to-head: /demand/nz/compare/cavius-vs-first-alert - [ADT](/demand/nz/brands/adt): Head-to-head: /demand/nz/compare/adt-vs-first-alert - [Kidde](/demand/nz/brands/kidde): Head-to-head: /demand/nz/compare/first-alert-vs-kidde - [PSA Lifesaver](/demand/nz/brands/psa-lifesaver): Head-to-head: /demand/nz/compare/first-alert-vs-psa-lifesaver - [Ring](/demand/nz/brands/ring-security): Head-to-head: /demand/nz/compare/first-alert-vs-ring-security ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "First Alert: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/first-alert This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/first-alert. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.