--- title: "Firmable: search popularity in New Zealand" description: "B2B contact and company data for Australia and New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/firmable" publisher: "Brandwave" --- # Firmable: search popularity in New Zealand B2B contact and company data for Australia and New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Firmable - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among B2B contact data providers**: 18.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | B2B contact data providers | 4 | 18.1% | 320 | | B2B sales intelligence platforms | 3 | 22.4% | 320 | - [B2B contact data providers](/demand/nz/categories/nz-b2b-contact-data-providers) - [B2B sales intelligence platforms](/demand/nz/categories/nz-b2b-sales-intelligence-platforms) ## Top B2B contact data providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Firmable was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Firmable is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apollo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ZoomInfo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Firmable | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Dun & Bradstreet | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Katalyst Business | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Lusha | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Cognism | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about B2B contact data providers - Asked ChatGPT "Which B2B contact data provider should I use in New Zealand?": 1. Firmable, 2. Apollo, 3. Dun & Bradstreet, 4. Lusha, 5. ZoomInfo - Asked ChatGPT "What are the best B2B contact data providers in New Zealand?": 1. Apollo, 2. Katalyst Business, 3. ZoomInfo, 4. Lusha - Asked ChatGPT "What's the best B2B contact data provider in New Zealand for sales prospecting?": 1. Firmable, 2. Apollo, 3. Katalyst Business, 4. ZoomInfo - Searched Google, AI Overview "b2b contact data providers": 1. ZoomInfo, 2. Apollo, 3. Cognism, 4. Lusha - Searched Google, AI Overview "company data provider": 1. Dun & Bradstreet, 2. Apollo, 3. ZoomInfo Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Firmable changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Firmable in New Zealand fell from 390 to 320. - Across the 12 months ending September 2026, Firmable’s share of searches among B2B contact data providers in New Zealand decreased from 20.3% to 18.1%. - Across the 12 months ending September 2026, Firmable’s share of searches among B2B contact data providers in New Zealand peaked at 25.9% in June 2026 and was lowest at 9.5% in December 2025. - Across the 12 months ending September 2026, Firmable fell from 3rd to 4th among B2B contact data providers in New Zealand. - Across the 12 months ending September 2026, Firmable’s share of searches among B2B sales intelligence platforms in New Zealand decreased from 22.9% to 22.4%. - Across the 12 months ending September 2026, Firmable’s share of searches among B2B sales intelligence platforms in New Zealand peaked at 29.8% in June 2026 and was lowest at 11% in December 2025. ## How did search popularity change for New Zealand B2B contact data providers in September 2026? - In September 2026, ZoomInfo overtook Lusha and 2 others to become the leader among B2B contact data providers in New Zealand, with 27.1% of the searches. - In September 2026, Apollo gained share of searches among B2B contact data providers in New Zealand, from 6.3% to 7.9%. - In September 2026, Firmable lost share of searches among B2B contact data providers in New Zealand, from 22.3% to 18.1%. - In September 2026, Lusha lost share of searches among B2B contact data providers in New Zealand, from 22.9% to 22%. - In September 2026, Cognism lost share of searches among B2B contact data providers in New Zealand, from 2.3% to 1.7%. - In September 2026, Katalyst Business lost share of searches among B2B contact data providers in New Zealand, from 1.7% to 1.1%. ## How did search popularity change for New Zealand B2B sales intelligence platforms in September 2026? - In September 2026, ZoomInfo overtook Firmable and Lusha to become the leader among B2B sales intelligence platforms in New Zealand, with 33.6% of the searches. - In September 2026, Apollo gained share of searches among B2B sales intelligence platforms in New Zealand, from 7.9% to 9.8%. - In September 2026, Firmable lost share of searches among B2B sales intelligence platforms in New Zealand, from 28.1% to 22.4%. - In September 2026, Lusha lost share of searches among B2B sales intelligence platforms in New Zealand, from 28.1% to 27.3%. - In September 2026, Cognism lost share of searches among B2B sales intelligence platforms in New Zealand, from 2.9% to 2.1%. - Estimated monthly branded searches for LinkedIn Sales Navigator in New Zealand fell 50% over 12 measured months, from 140 to 70 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | B2B contact data providers | 390 | 20.3% | 3 | | Nov 2025 | B2B contact data providers | 320 | 16% | 5 | | Dec 2025 | B2B contact data providers | 140 | 9.5% | 5 | | Jan 2026 | B2B contact data providers | 320 | 14.9% | 5 | | Feb 2026 | B2B contact data providers | 320 | 13% | 4 | | Mar 2026 | B2B contact data providers | 480 | 19.4% | 3 | | Apr 2026 | B2B contact data providers | 390 | 19.5% | 4 | | May 2026 | B2B contact data providers | 390 | 21.4% | 3 | | Jun 2026 | B2B contact data providers | 480 | 25.9% | 1 | | Jul 2026 | B2B contact data providers | 390 | 23.2% | 1 | | Aug 2026 | B2B contact data providers | 390 | 22.3% | 3 | | Sep 2026 | B2B contact data providers | 320 | 18.1% | 4 | | Oct 2025 | B2B sales intelligence platforms | 390 | 22.9% | 3 | | Nov 2025 | B2B sales intelligence platforms | 320 | 18.3% | 4 | | Dec 2025 | B2B sales intelligence platforms | 140 | 11% | 4 | | Jan 2026 | B2B sales intelligence platforms | 320 | 17.2% | 4 | | Feb 2026 | B2B sales intelligence platforms | 320 | 19.3% | 3 | | Mar 2026 | B2B sales intelligence platforms | 480 | 23% | 2 | | Apr 2026 | B2B sales intelligence platforms | 390 | 23.2% | 3 | | May 2026 | B2B sales intelligence platforms | 390 | 23.8% | 3 | | Jun 2026 | B2B sales intelligence platforms | 480 | 29.8% | 1 | | Jul 2026 | B2B sales intelligence platforms | 390 | 27.3% | 1 | | Aug 2026 | B2B sales intelligence platforms | 390 | 28.1% | 1 | | Sep 2026 | B2B sales intelligence platforms | 320 | 22.4% | 3 | ## How are Firmable’s branded searches counted? Brandwave collects information about searches that people make online using Firmable’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “firmable” ## Which B2B contact data providers compete with Firmable? - [ZoomInfo](/demand/nz/brands/zoominfo): Head-to-head: /demand/nz/compare/firmable-vs-zoominfo - [Dun & Bradstreet](/demand/nz/brands/dun-bradstreet): Head-to-head: /demand/nz/compare/dun-bradstreet-vs-firmable - [Lusha](/demand/nz/brands/lusha): Head-to-head: /demand/nz/compare/firmable-vs-lusha - [Apollo](/demand/nz/brands/apollo-io): Head-to-head: /demand/nz/compare/apollo-io-vs-firmable - [Cognism](/demand/nz/brands/cognism): Head-to-head: /demand/nz/compare/cognism-vs-firmable - [Katalyst Business](/demand/nz/brands/katalyst-business) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Firmable: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/firmable This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/firmable. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.