--- title: "How popular is Firepot? Searches and AI answers in New Zealand" description: "Firepot makes dehydrated meals for hiking. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/firepot" publisher: "Brandwave" --- # How popular is Firepot? Searches and AI answers in New Zealand Firepot makes dehydrated meals for hiking. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Firepot - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among outdoor meal brands**: 2.3% ## Where does Firepot compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Outdoor meal brands | 4 | 2.3% | 90 | - [Outdoor meal brands](/demand/nz/categories/nz-outdoor-meal-brands) ## Top outdoor meal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Firepot was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Firepot is the fourth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Back Country Cuisine | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Real Meals | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Radix Nutrition | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Firepot | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Absolute Wilderness | 5th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about outdoor meal brands - Asked ChatGPT "Which outdoor meal brand should I buy in New Zealand?": 1. Back Country Cuisine, 2. Real Meals, 3. Radix Nutrition - Asked ChatGPT "What are the best outdoor meal brands in New Zealand?": 1. Real Meals, 2. Back Country Cuisine, 3. Radix Nutrition, 4. Firepot - Asked ChatGPT "What's the best outdoor meal brand in New Zealand for light hiking meals?": 1. Real Meals, 2. Radix Nutrition, 3. Back Country Cuisine - Searched Google, AI Overview "freeze dried meals nz": 1. Back Country Cuisine, 2. Real Meals, 3. Radix Nutrition, 4. Firepot - Searched Google, AI Overview "tramping meals nz": 1. Back Country Cuisine, 2. Real Meals, 3. Absolute Wilderness Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Firepot changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Firepot in New Zealand rose from 60 to 90. - Across the 12 months ending October 2026, Firepot’s share of searches among outdoor meal brands in New Zealand increased from 1.5% to 2.3%. - Across the 12 months ending October 2026, Firepot’s share of searches among outdoor meal brands in New Zealand peaked at 3.1% in January 2026 and was lowest at 1.5% in March 2026. ## How did search popularity change for New Zealand outdoor meal brands in October 2026? - In October 2026, Real Meals overtook Radix Nutrition to become the leader among outdoor meal brands in New Zealand, with 41% of the searches. - In October 2026, Radix Nutrition lost share of searches among outdoor meal brands in New Zealand, from 39.4% to 33.3%. - In October 2026, Back Country Cuisine lost share of searches among outdoor meal brands in New Zealand, from 23.2% to 22.6%. - Estimated monthly branded searches for Firepot in New Zealand rose 50% over 12 measured months, from 60 to 90 in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Outdoor meal brands | 60 | 1.5% | 4 | | Dec 2025 | Outdoor meal brands | 70 | 2.3% | 4 | | Jan 2026 | Outdoor meal brands | 110 | 3.1% | 4 | | Feb 2026 | Outdoor meal brands | 80 | 2.2% | 4 | | Mar 2026 | Outdoor meal brands | 60 | 1.5% | 4 | | Apr 2026 | Outdoor meal brands | 60 | 2% | 4 | | May 2026 | Outdoor meal brands | 70 | 2.6% | 4 | | Jun 2026 | Outdoor meal brands | 70 | 2.9% | 4 | | Jul 2026 | Outdoor meal brands | 60 | 2.6% | 4 | | Aug 2026 | Outdoor meal brands | 60 | 2.4% | 4 | | Sep 2026 | Outdoor meal brands | 50 | 2% | 4 | | Oct 2026 | Outdoor meal brands | 90 | 2.3% | 4 | ## How are Firepot’s branded searches counted? Brandwave collects information about searches that people make online using Firepot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “firepot” - “firepot meals” ## Which outdoor meal brands compete with Firepot? - [Real Meals](/demand/nz/brands/real-meals): Head-to-head: /demand/nz/compare/firepot-vs-real-meals - [Radix Nutrition](/demand/nz/brands/radix-nutrition): Head-to-head: /demand/nz/compare/firepot-vs-radix-nutrition - [Back Country Cuisine](/demand/nz/brands/back-country-cuisine): Head-to-head: /demand/nz/compare/back-country-cuisine-vs-firepot - [Absolute Wilderness](/demand/nz/brands/absolute-wilderness): Head-to-head: /demand/nz/compare/absolute-wilderness-vs-firepot ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Firepot? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/firepot This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/firepot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.