---
title: "Firefox: search popularity and Share of Search in New Zealand"
description: "Firefox is a web browser used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/firefox"
publisher: "Brandwave"
---

# Firefox: search popularity and Share of Search in New Zealand

Firefox is a web browser used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Firefox
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among web browsers**: 10.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Web browsers | 2 | 10.3% | 13.3K |

- [Web browsers](/demand/nz/categories/nz-web-browsers)

## How has branded search demand for Firefox changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Firefox in New Zealand rose from 12.6K to 13.3K.
- Across the 11 months ending August 2026, Firefox’s estimated Share of Search among web browsers in New Zealand decreased from 11.2% to 10.3%.
- Across the 11 months ending August 2026, Firefox’s estimated Share of Search among web browsers in New Zealand peaked at 11.5% in December 2025 and was lowest at 8.4% in February 2026.

## How did search popularity change for New Zealand web browsers in August 2026?

- In August 2026, Google Chrome gained estimated Share of Search among web browsers in New Zealand, from 74.1% to 75.2%.
- In August 2026, Firefox gained estimated Share of Search among web browsers in New Zealand, from 9.7% to 10.3%.
- In August 2026, Brave lost estimated Share of Search among web browsers in New Zealand, from 6.3% to 5.4%.
- Opera’s estimated Share of Search among web browsers in New Zealand has lost ground for 3 months in a row, from 3.6% to 2.3% in August 2026.
- Estimated monthly branded searches for Microsoft Edge in New Zealand rose 60.3% over 11 measured months, from 3.8K to 6.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Web browsers | 12.6K | 11.2% | 2 |
| Nov 2025 | Web browsers | 10.5K | 9.9% | 2 |
| Dec 2025 | Web browsers | 10.6K | 11.5% | 2 |
| Jan 2026 | Web browsers | 10.5K | 10.7% | 2 |
| Feb 2026 | Web browsers | 10.4K | 8.4% | 2 |
| Mar 2026 | Web browsers | 12.4K | 9% | 2 |
| Apr 2026 | Web browsers | 10.8K | 9.8% | 2 |
| May 2026 | Web browsers | 12.7K | 9.7% | 2 |
| Jun 2026 | Web browsers | 12.5K | 9.7% | 2 |
| Jul 2026 | Web browsers | 11.2K | 9.7% | 2 |
| Aug 2026 | Web browsers | 13.3K | 10.3% | 2 |
| Sep 2026 | Web browsers | — | — | — |

## How is Firefox measured?

Brandwave collects information about searches that people make online using Firefox’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “adblock firefox”
- “firefox”
- “firefox com”
- “firefox dl”
- “firefox en”
- “firefox focus”
- “firefox for android”
- “firefox near me”
- “firefox nz”
- “firefox online”
- “firefox osx”
- “firefox private browsing”
- “firefox relay”
- “firefox ublock”
- “mozilla firefox”
- “mozilla firefox download”
- “mozilla firefox website”

## Which web browsers compete with Firefox?

- [Google Chrome](/demand/nz/brands/google-chrome): Head-to-head: /demand/nz/compare/firefox-vs-google-chrome
- [Brave](/demand/nz/brands/brave): Head-to-head: /demand/nz/compare/brave-vs-firefox
- [Microsoft Edge](/demand/nz/brands/microsoft-edge): Head-to-head: /demand/nz/compare/firefox-vs-microsoft-edge
- [Opera](/demand/nz/brands/opera): Head-to-head: /demand/nz/compare/firefox-vs-opera
- [Safari](/demand/nz/brands/safari): Head-to-head: /demand/nz/compare/firefox-vs-safari

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Firefox: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/firefox

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/firefox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.