---
title: "Firebrand: search popularity and Share of Search in New Zealand"
description: "Firebrand provides digital marketing services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/firebrand"
publisher: "Brandwave"
---

# Firebrand: search popularity and Share of Search in New Zealand

Firebrand provides digital marketing services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Firebrand
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among invercargill digital marketing agencies**: 33.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Invercargill digital marketing agencies | 2 | 33.3% | 40 |

- [Invercargill digital marketing agencies](/demand/nz/categories/nz-invercargill-digital-marketing-agencies)

## How has branded search demand for Firebrand changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Firebrand in New Zealand held steady at 40.
- Across the 11 months ending August 2026, Firebrand’s estimated Share of Search among invercargill digital marketing agencies in New Zealand peaked at 50% in November 2025 and was lowest at 20% in January 2026.

## How did search popularity change for New Zealand invercargill digital marketing agencies in August 2026?

- In August 2026, Firebrand gained estimated Share of Search among invercargill digital marketing agencies in New Zealand, from 27.3% to 33.3%.
- In August 2026, NiKa Consulting lost estimated Share of Search among invercargill digital marketing agencies in New Zealand, from 72.7% to 66.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Invercargill digital marketing agencies | 40 | 33.3% | 2 |
| Nov 2025 | Invercargill digital marketing agencies | 50 | 50% | 1 |
| Dec 2025 | Invercargill digital marketing agencies | 40 | 50% | 1 |
| Jan 2026 | Invercargill digital marketing agencies | 20 | 20% | 2 |
| Feb 2026 | Invercargill digital marketing agencies | 40 | 28.6% | 2 |
| Mar 2026 | Invercargill digital marketing agencies | 50 | 41.7% | 2 |
| Apr 2026 | Invercargill digital marketing agencies | 60 | 42.9% | 2 |
| May 2026 | Invercargill digital marketing agencies | 40 | 25% | 2 |
| Jun 2026 | Invercargill digital marketing agencies | 50 | 35.7% | 2 |
| Jul 2026 | Invercargill digital marketing agencies | 30 | 27.3% | 2 |
| Aug 2026 | Invercargill digital marketing agencies | 40 | 33.3% | 2 |
| Sep 2026 | Invercargill digital marketing agencies | — | — | — |

## How is Firebrand measured?

Brandwave collects information about searches that people make online using Firebrand’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “firebrand design”
- “firebrand marketing”
- “firebrand new zealand”
- “firebrand nz”
- “firebrand.nz”

## Which invercargill digital marketing agencies compete with Firebrand?

- [NiKa Consulting](/demand/nz/brands/nika-consulting): Head-to-head: /demand/nz/compare/firebrand-vs-nika-consulting

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Firebrand: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/firebrand

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/firebrand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.