---
title: "Finish: search popularity and Share of Search in New Zealand"
description: "Finish makes dishwashing products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/finish-dishwashing"
publisher: "Brandwave"
---

# Finish: search popularity and Share of Search in New Zealand

Finish makes dishwashing products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Finish
- **Owned by**: Reckitt
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among dishwashing brands**: 30.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dishwashing brands | 2 | 30.3% | 4.2K |

- [Dishwashing brands](/demand/nz/categories/nz-dishwasher-detergent-brands)

## How has branded search demand for Finish changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Finish in New Zealand rose from 2.9K to 4.2K.
- Across the 11 months ending August 2026, Finish’s estimated Share of Search among dishwashing brands in New Zealand increased from 28.4% to 30.3%.
- Across the 11 months ending August 2026, Finish’s estimated Share of Search among dishwashing brands in New Zealand peaked at 35.1% in March 2026 and was lowest at 22.5% in November 2025.

## How did search popularity change for New Zealand dishwashing brands in August 2026?

- In August 2026, ecostore gained estimated Share of Search among dishwashing brands in New Zealand, from 61.7% to 63.6%.
- In August 2026, Finish lost estimated Share of Search among dishwashing brands in New Zealand, from 31.9% to 30.3%.
- Morning Fresh’s estimated Share of Search among dishwashing brands in New Zealand has lost ground for 3 months in a row, from 7.8% to 6% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dishwashing brands | 2.9K | 28.4% | 2 |
| Nov 2025 | Dishwashing brands | 2.6K | 22.5% | 2 |
| Dec 2025 | Dishwashing brands | 2.5K | 26.5% | 2 |
| Jan 2026 | Dishwashing brands | 3.3K | 28.5% | 2 |
| Feb 2026 | Dishwashing brands | 3.4K | 32.2% | 2 |
| Mar 2026 | Dishwashing brands | 4.4K | 35.1% | 2 |
| Apr 2026 | Dishwashing brands | 4.1K | 32.7% | 2 |
| May 2026 | Dishwashing brands | 4.3K | 33% | 2 |
| Jun 2026 | Dishwashing brands | 3.6K | 29.9% | 2 |
| Jul 2026 | Dishwashing brands | 4.3K | 31.9% | 2 |
| Aug 2026 | Dishwashing brands | 4.2K | 30.3% | 2 |
| Sep 2026 | Dishwashing brands | — | — | — |

## How is Finish measured?

Brandwave collects information about searches that people make online using Finish’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “classic finish dishwasher tablets”
- “finish dishwasher powder”
- “finish dishwasher tablets”
- “finish dishwasher tablets 100”
- “finish dishwasher tablets 110”
- “finish dishwasher tablets 120”
- “finish dishwashing liquid”
- “finish powerball”
- “finish powerball dishwasher tablets”
- “finish powerball quantum”
- “finish powerball ultimate”
- “finish quantum”
- “finish quantum dish detergent”
- “finish quantum ultimate pro”
- “finish ultimate dishwasher tablets”
- “finish ultimate dishwasher tablets 100”

## Which dishwashing brands compete with Finish?

- [ecostore](/demand/nz/brands/ecostore): Head-to-head: /demand/nz/compare/ecostore-vs-finish-dishwashing
- [Morning Fresh](/demand/nz/brands/morning-fresh): Head-to-head: /demand/nz/compare/finish-dishwashing-vs-morning-fresh
- [Earth Choice](/demand/nz/brands/earth-choice): Head-to-head: /demand/nz/compare/earth-choice-vs-finish-dishwashing

## Who owns Finish?

Finish is owned by Reckitt. Brandwave also tracks Dettol, Disprin, Gaviscon, Nurofen and Veet, owned by the same company, in New Zealand.

- [Reckitt](/demand/nz/companies/reckitt): Owns 6 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Finish?

Finish is owned by Reckitt. Brandwave also tracks Dettol, Disprin, Gaviscon, Nurofen and Veet, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Finish: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/finish-dishwashing

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/finish-dishwashing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.