--- title: "Find My: search popularity and Share of Search in New Zealand" description: "Find My is a family location sharing app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/find-my" publisher: "Brandwave" --- # Find My: search popularity and Share of Search in New Zealand Find My is a family location sharing app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Find My - **Owned by**: Apple - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among family location apps**: 12.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Family location apps | 3 | 12.7% | 1.2K | - [Family location apps](/demand/nz/categories/nz-family-location-apps) ## How has branded search demand for Find My changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Find My in New Zealand rose from 460 to 1.2K. - Across the 11 months ending August 2026, Find My’s estimated Share of Search among family location apps in New Zealand increased from 6.3% to 12.7%. - Across the 11 months ending August 2026, Find My’s estimated Share of Search among family location apps in New Zealand peaked at 12.7% in August 2026 and was lowest at 4.6% in January 2026. ## How did search popularity change for New Zealand family location apps in August 2026? - In August 2026, Google Family Link gained estimated Share of Search among family location apps in New Zealand, from 58.8% to 61.4%. - In August 2026, Life360 lost estimated Share of Search among family location apps in New Zealand, from 27.8% to 24.8%. - Find My’s estimated Share of Search among family location apps in New Zealand has gained ground for 3 months in a row, from 7.6% to 12.7% in August 2026. - Estimated monthly branded searches for Bark in New Zealand fell 37.5% over 11 measured months, from 160 to 100 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Family location apps | 460 | 6.3% | 3 | | Nov 2025 | Family location apps | 450 | 6% | 3 | | Dec 2025 | Family location apps | 440 | 4.7% | 3 | | Jan 2026 | Family location apps | 510 | 4.6% | 3 | | Feb 2026 | Family location apps | 480 | 4.6% | 3 | | Mar 2026 | Family location apps | 550 | 6.7% | 3 | | Apr 2026 | Family location apps | 570 | 6.2% | 3 | | May 2026 | Family location apps | 750 | 7.6% | 3 | | Jun 2026 | Family location apps | 960 | 10.4% | 3 | | Jul 2026 | Family location apps | 1.3K | 12.6% | 3 | | Aug 2026 | Family location apps | 1.2K | 12.7% | 3 | | Sep 2026 | Family location apps | — | — | — | ## How is Find My measured? Brandwave collects information about searches that people make online using Find My’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “apple find my” - “apple find my app” - “apple find my friends” - “find my location sharing” ## Which family location apps compete with Find My? - [Google Family Link](/demand/nz/brands/google-family-link): Head-to-head: /demand/nz/compare/find-my-vs-google-family-link - [Life360](/demand/nz/brands/life360): Head-to-head: /demand/nz/compare/find-my-vs-life360 - [Bark](/demand/nz/brands/bark): Head-to-head: /demand/nz/compare/bark-vs-find-my ## Who owns Find My? Find My is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, GarageBand, iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand. - [Apple](/demand/nz/companies/apple): Owns 20 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Find My? Find My is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, GarageBand, iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Find My: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/find-my This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/find-my. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.