--- title: "Final Cut Pro: search popularity and Share of Search in New Zealand" description: "Final Cut Pro is video editing software used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/final-cut-pro" publisher: "Brandwave" --- # Final Cut Pro: search popularity and Share of Search in New Zealand Final Cut Pro is video editing software used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Final Cut Pro - **Owned by**: Apple - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among video editing software**: 1.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Video editing software | 6 | 1.4% | 700 | - [Video editing software](/demand/nz/categories/nz-video-editing-software) ## How has branded search demand for Final Cut Pro changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Final Cut Pro in New Zealand fell from 920 to 700. - Across the 11 months ending August 2026, Final Cut Pro’s estimated Share of Search among video editing software in New Zealand decreased from 2% to 1.4%. - Across the 11 months ending August 2026, Final Cut Pro’s estimated Share of Search among video editing software in New Zealand peaked at 2.3% in January 2026 and was lowest at 1.2% in May 2026. ## How did search popularity change for New Zealand video editing software in August 2026? - In August 2026, iMovie overtook Descript to rank 4th among video editing software in New Zealand, at 3.5%. - In August 2026, CapCut gained estimated Share of Search among video editing software in New Zealand, from 67% to 69.5%. - In August 2026, DaVinci Resolve lost estimated Share of Search among video editing software in New Zealand, from 21.1% to 18.1%. - Estimated monthly branded searches for Final Cut Pro in New Zealand fell 23.9% over 11 measured months, from 920 to 700 in August 2026. - Estimated monthly branded searches for Descript in New Zealand fell 18.6% over 11 measured months, from 1.8K to 1.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Video editing software | 920 | 2% | 6 | | Nov 2025 | Video editing software | 740 | 1.6% | 6 | | Dec 2025 | Video editing software | 730 | 1.9% | 6 | | Jan 2026 | Video editing software | 940 | 2.3% | 6 | | Feb 2026 | Video editing software | 800 | 1.9% | 6 | | Mar 2026 | Video editing software | 830 | 1.6% | 6 | | Apr 2026 | Video editing software | 660 | 1.5% | 6 | | May 2026 | Video editing software | 630 | 1.2% | 6 | | Jun 2026 | Video editing software | 740 | 1.4% | 6 | | Jul 2026 | Video editing software | 620 | 1.4% | 6 | | Aug 2026 | Video editing software | 700 | 1.4% | 6 | | Sep 2026 | Video editing software | — | — | — | ## How is Final Cut Pro measured? Brandwave collects information about searches that people make online using Final Cut Pro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “final cut pro” - “final cut pro cost” - “final cut pro editing” - “final cut pro ipad” - “final cut pro nz” - “final cut pro online” - “final cut pro video editor” - “final cut pro x” - “finalcutpro” ## Which video editing software compete with Final Cut Pro? - [CapCut](/demand/nz/brands/capcut): Head-to-head: /demand/nz/compare/capcut-vs-final-cut-pro - [DaVinci Resolve](/demand/nz/brands/davinci-resolve): Head-to-head: /demand/nz/compare/davinci-resolve-vs-final-cut-pro - [Adobe Premiere Pro](/demand/nz/brands/adobe-premiere-pro): Head-to-head: /demand/nz/compare/adobe-premiere-pro-vs-final-cut-pro - [iMovie](/demand/nz/brands/imovie): Head-to-head: /demand/nz/compare/final-cut-pro-vs-imovie - [Descript](/demand/nz/brands/descript): Head-to-head: /demand/nz/compare/descript-vs-final-cut-pro ## Who owns Final Cut Pro? Final Cut Pro is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Find My, GarageBand, iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand. - [Apple](/demand/nz/companies/apple): Owns 20 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Final Cut Pro? Final Cut Pro is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Find My, GarageBand, iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Final Cut Pro: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/final-cut-pro This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/final-cut-pro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.