---
title: "Figured: search popularity and Share of Search in New Zealand"
description: "Figured is farm management software used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/figured"
publisher: "Brandwave"
---

# Figured: search popularity and Share of Search in New Zealand

Figured is farm management software used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Figured
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among farm management software**: 1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Farm management software | 5 | 1% | 20 |

- [Farm management software](/demand/nz/categories/nz-farm-management-software)

## How has branded search demand for Figured changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Figured in New Zealand held steady at 20.
- Across the 11 months ending August 2026, Figured fell from 4th to 5th among farm management software in New Zealand.

## How did search popularity change for New Zealand farm management software in August 2026?

- In August 2026, MyMilk overtook Figured to rank 4th among farm management software in New Zealand, at 1.5%.
- In August 2026, Halter gained estimated Share of Search among farm management software in New Zealand, from 33.3% to 35.4%.
- In August 2026, FarmIQ lost estimated Share of Search among farm management software in New Zealand, from 57.5% to 54.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Farm management software | 20 | 1.2% | 4 |
| Nov 2025 | Farm management software | 20 | 1.2% | 4 |
| Dec 2025 | Farm management software | 20 | 1.5% | 4 |
| Jan 2026 | Farm management software | 20 | 1.3% | 4 |
| Feb 2026 | Farm management software | 20 | 1.2% | 5 |
| Mar 2026 | Farm management software | 30 | 1.4% | 4 |
| Apr 2026 | Farm management software | 20 | 1% | 5 |
| May 2026 | Farm management software | 20 | 1% | 4 |
| Jun 2026 | Farm management software | 20 | 1% | 4 |
| Jul 2026 | Farm management software | 20 | 1.1% | 4 |
| Aug 2026 | Farm management software | 20 | 1% | 5 |
| Sep 2026 | Farm management software | — | — | — |

## How is Figured measured?

Brandwave collects information about searches that people make online using Figured’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “figured farm software”
- “figured software”

## Which farm management software compete with Figured?

- [FarmIQ](/demand/nz/brands/farmiq): Head-to-head: /demand/nz/compare/farmiq-vs-figured
- [Halter](/demand/nz/brands/halter): Head-to-head: /demand/nz/compare/figured-vs-halter
- [Farmax](/demand/nz/brands/farmax): Head-to-head: /demand/nz/compare/farmax-vs-figured
- [MyMilk](/demand/nz/brands/mymilk): Head-to-head: /demand/nz/compare/figured-vs-mymilk

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Figured: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/figured

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/figured. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.