---
title: "Figma: search popularity and Share of Search in New Zealand"
description: "Figma is a design tool used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/figma"
publisher: "Brandwave"
---

# Figma: search popularity and Share of Search in New Zealand

Figma is a design tool used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Figma
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among graphic design tools**: 1.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Graphic design tools | 2 | 1.8% | 13.1K |

- [Graphic design tools](/demand/nz/categories/nz-graphic-design-tools)

## How has branded search demand for Figma changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Figma in New Zealand held steady, from 13.2K to 13.1K.
- Across the 11 months ending August 2026, Figma’s estimated Share of Search among graphic design tools in New Zealand peaked at 2.7% in July 2026 and was lowest at 1.5% in June 2026.

## How did search popularity change for New Zealand graphic design tools in August 2026?

- In August 2026, Canva gained estimated Share of Search among graphic design tools in New Zealand, from 94% to 95.6%.
- In August 2026, Figma lost estimated Share of Search among graphic design tools in New Zealand, from 2.7% to 1.8%.
- Estimated monthly branded searches for Adobe Illustrator in New Zealand rose 13.4% over 11 measured months, from 3.7K to 4.2K in August 2026.
- Estimated monthly branded searches for Affinity in New Zealand fell 56.9% over 11 measured months, from 2K to 880 in August 2026.
- Estimated monthly branded searches for Adobe Photoshop in New Zealand fell 21% over 11 measured months, from 11.2K to 8.9K in August 2026.
- Estimated monthly branded searches for Adobe Express in New Zealand fell 18.9% over 11 measured months, from 5.6K to 4.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Graphic design tools | 13.2K | 1.8% | 2 |
| Nov 2025 | Graphic design tools | 10.7K | 1.5% | 2 |
| Dec 2025 | Graphic design tools | 7.2K | 1.8% | 3 |
| Jan 2026 | Graphic design tools | 8.8K | 2.7% | 2 |
| Feb 2026 | Graphic design tools | 10.9K | 1.5% | 3 |
| Mar 2026 | Graphic design tools | 16K | 1.8% | 2 |
| Apr 2026 | Graphic design tools | 13K | 2.7% | 2 |
| May 2026 | Graphic design tools | 15.8K | 2.2% | 2 |
| Jun 2026 | Graphic design tools | 12.9K | 1.5% | 2 |
| Jul 2026 | Graphic design tools | 13.3K | 2.7% | 2 |
| Aug 2026 | Graphic design tools | 13.1K | 1.8% | 2 |
| Sep 2026 | Graphic design tools | — | — | — |

## How is Figma measured?

Brandwave collects information about searches that people make online using Figma’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “figma”
- “figma app”
- “figma com”
- “figma design”
- “figma desktop”
- “figma dl”
- “figma education”
- “figma free”
- “figma near me”
- “figma nz”
- “figma online”
- “figma pricing”
- “figma site”
- “figma templates”
- “figma website”

## Which graphic design tools compete with Figma?

- [Canva](/demand/nz/brands/canva): Head-to-head: /demand/nz/compare/canva-vs-figma
- [Adobe Photoshop](/demand/nz/brands/adobe-photoshop): Head-to-head: /demand/nz/compare/adobe-photoshop-vs-figma
- [Adobe Express](/demand/nz/brands/adobe-express): Head-to-head: /demand/nz/compare/adobe-express-vs-figma
- [Adobe Illustrator](/demand/nz/brands/adobe-illustrator): Head-to-head: /demand/nz/compare/adobe-illustrator-vs-figma
- [Affinity](/demand/nz/brands/affinity): Head-to-head: /demand/nz/compare/affinity-vs-figma

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Figma: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/figma

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/figma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.