--- title: "Fig Tree Cafe: search popularity in New Zealand" description: "Fig Tree Cafe is a restaurant in Upper Hutt. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/fig-tree-cafe" publisher: "Brandwave" --- # Fig Tree Cafe: search popularity in New Zealand Fig Tree Cafe is a restaurant in Upper Hutt. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Fig Tree Cafe - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Upper Hutt restaurants**: 24.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Upper Hutt restaurants | 2 | 24.7% | 2.2K | - [Upper Hutt restaurants](/demand/nz/locations/upper-hutt/restaurants) ## Top Upper Hutt restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, Fig Tree Cafe was mentioned in two out of three: in two of the three ChatGPT answers. Fig Tree Cafe is the fourth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Curry Workz | 1st | 3 of 3 | 3 of 3 | | Boneface Brewing | 2nd | 3 of 3 | 3 of 3 | | Punjabi Rasoi Upper Hutt | 3rd | 2 of 3 | 2 of 3 | | Fig Tree Cafe | 4th | 2 of 3 | 2 of 3 | | Panhead | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Upper Hutt restaurants - Asked ChatGPT "Which restaurant should I go to in Upper Hutt, New Zealand?": 1. Curry Workz, 2. Boneface Brewing, 3. Fig Tree Cafe - Asked ChatGPT "What are the best restaurants in Upper Hutt, New Zealand?": 1. Curry Workz, 2. Boneface Brewing, 3. Punjabi Rasoi Upper Hutt, 4. Fig Tree Cafe - Asked ChatGPT "What's the best restaurant in Upper Hutt, New Zealand for a meal out?": 1. Punjabi Rasoi Upper Hutt, 2. Curry Workz, 3. Boneface Brewing Not named in any answer: Panhead. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Fig Tree Cafe changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Fig Tree Cafe in New Zealand fell from 2.7K to 2.2K. - Across the 12 months ending September 2026, Fig Tree Cafe’s share of searches among Upper Hutt restaurants in New Zealand decreased from 28.6% to 24.7%. - Across the 12 months ending September 2026, Fig Tree Cafe’s share of searches among Upper Hutt restaurants in New Zealand peaked at 35.2% in May 2026 and was lowest at 22.3% in August 2026. ## How did search popularity change for New Zealand Upper Hutt restaurants in September 2026? - In September 2026, Fig Tree Cafe gained share of searches among Upper Hutt restaurants in New Zealand, from 22.3% to 24.7%. - In September 2026, Punjabi Rasoi Upper Hutt gained share of searches among Upper Hutt restaurants in New Zealand, from 9.1% to 11.1%. - In September 2026, Curry Workz gained share of searches among Upper Hutt restaurants in New Zealand, from 8.4% to 9.2%. - In September 2026, Boneface Brewing lost share of searches among Upper Hutt restaurants in New Zealand, from 20.5% to 16.1%. - In September 2026, Panhead lost share of searches among Upper Hutt restaurants in New Zealand, from 39.7% to 38.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Upper Hutt restaurants | 2.7K | 28.6% | 2 | | Nov 2025 | Upper Hutt restaurants | 2.2K | 25.3% | 2 | | Dec 2025 | Upper Hutt restaurants | 2.5K | 23.7% | 2 | | Jan 2026 | Upper Hutt restaurants | 3.1K | 31.1% | 2 | | Feb 2026 | Upper Hutt restaurants | 2.6K | 29.6% | 2 | | Mar 2026 | Upper Hutt restaurants | 2.6K | 30% | 2 | | Apr 2026 | Upper Hutt restaurants | 2.6K | 31.8% | 2 | | May 2026 | Upper Hutt restaurants | 3.1K | 35.2% | 1 | | Jun 2026 | Upper Hutt restaurants | 2.5K | 32% | 1 | | Jul 2026 | Upper Hutt restaurants | 2.2K | 26.7% | 2 | | Aug 2026 | Upper Hutt restaurants | 2.2K | 22.3% | 2 | | Sep 2026 | Upper Hutt restaurants | 2.2K | 24.7% | 2 | ## How are Fig Tree Cafe’s branded searches counted? Brandwave collects information about searches that people make online using Fig Tree Cafe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fig tree cafe” - “fig tree cafe upper hutt” ## Which Upper Hutt restaurants compete with Fig Tree Cafe? - [Panhead](/demand/nz/brands/panhead): Head-to-head: /demand/nz/compare/fig-tree-cafe-vs-panhead - [Boneface Brewing](/demand/nz/brands/boneface-brewing): Head-to-head: /demand/nz/compare/boneface-brewing-vs-fig-tree-cafe - [Punjabi Rasoi Upper Hutt](/demand/nz/brands/punjabi-rasoi-upper-hutt): Head-to-head: /demand/nz/compare/fig-tree-cafe-vs-punjabi-rasoi-upper-hutt - [Curry Workz](/demand/nz/brands/curry-workz): Head-to-head: /demand/nz/compare/curry-workz-vs-fig-tree-cafe ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Fig Tree Cafe: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/fig-tree-cafe This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/fig-tree-cafe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.