--- title: "Fieldmaster: search popularity in New Zealand" description: "A New Zealand maker of farm mowers and implements. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/fieldmaster" publisher: "Brandwave" --- # Fieldmaster: search popularity in New Zealand A New Zealand maker of farm mowers and implements. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Fieldmaster - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among brush hog brands**: 2.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Brush hog brands | 4 | 2.5% | 130 | - [Brush hog brands](/demand/nz/categories/nz-brush-hog-brands) ## Top brush hog brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fieldmaster was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | John Deere | 0 of 3 | 0 of 2 | 0 of 5 | | Kubota | 0 of 3 | 0 of 2 | 0 of 5 | | Bobcat | 0 of 3 | 0 of 2 | 0 of 5 | | Fieldmaster | 3 of 3 | 1 of 2 | 4 of 5 | ## Every AI answer about brush hog brands - Asked ChatGPT "Which brush hog brand should I buy in New Zealand?": 1. Fieldmaster - Asked ChatGPT "What are the best brush hog brands in New Zealand?": 1. Fieldmaster - Asked ChatGPT "What's the best brush hog brand in New Zealand for rough ground?": 1. Fieldmaster - Searched Google, AI Overview "brush hog for tractor": named none of the brands we track - Searched Google, AI Overview "brush hog brands nz": 1. Fieldmaster Not named in any answer: John Deere, Kubota and Bobcat. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Fieldmaster changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Fieldmaster in New Zealand fell from 210 to 130. - Across the 12 months ending September 2026, Fieldmaster’s share of searches among brush hog brands in New Zealand decreased from 3.4% to 2.5%. - Across the 12 months ending September 2026, Fieldmaster’s share of searches among brush hog brands in New Zealand peaked at 5.2% in January 2026 and was lowest at 1.9% in August 2026. - Across the 12 months ending September 2026, Fieldmaster fell from 3rd to 4th among brush hog brands in New Zealand. ## How did search popularity change for New Zealand brush hog brands in September 2026? - In September 2026, Fieldmaster gained share of searches among brush hog brands in New Zealand, from 1.9% to 2.5%. - In September 2026, Bobcat lost share of searches among brush hog brands in New Zealand, from 3.3% to 2.7%. - Estimated monthly branded searches for John Deere in New Zealand fell 20.6% over 12 measured months, from 4.3K to 3.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Brush hog brands | 210 | 3.4% | 3 | | Nov 2025 | Brush hog brands | 260 | 4.1% | 3 | | Dec 2025 | Brush hog brands | 260 | 4.3% | 3 | | Jan 2026 | Brush hog brands | 280 | 5.2% | 3 | | Feb 2026 | Brush hog brands | 260 | 4.7% | 3 | | Mar 2026 | Brush hog brands | 220 | 3.4% | 3 | | Apr 2026 | Brush hog brands | 170 | 3.1% | 3 | | May 2026 | Brush hog brands | 120 | 2.2% | 4 | | Jun 2026 | Brush hog brands | 140 | 2.4% | 4 | | Jul 2026 | Brush hog brands | 120 | 2.8% | 4 | | Aug 2026 | Brush hog brands | 100 | 1.9% | 4 | | Sep 2026 | Brush hog brands | 130 | 2.5% | 4 | ## How are Fieldmaster’s branded searches counted? Brandwave collects information about searches that people make online using Fieldmaster’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fieldmaster” - “fieldmaster mower” ## Which brush hog brands compete with Fieldmaster? - [John Deere](/demand/nz/brands/john-deere): Head-to-head: /demand/nz/compare/fieldmaster-vs-john-deere - [Kubota](/demand/nz/brands/kubota): Head-to-head: /demand/nz/compare/fieldmaster-vs-kubota - [Bobcat](/demand/nz/brands/bobcat): Head-to-head: /demand/nz/compare/bobcat-vs-fieldmaster ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Fieldmaster: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/fieldmaster This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/fieldmaster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.